Going viral and getting a huge following is going to get you lots of customers, right? Not necessarily. Think about the value of your specialty and the niche audience you might attract. In this episode of Elevating Experts, Andy and Louise look at how you can find your content expertise. Here’s our top tips: ♦ Don’t think viral, think sustainable. ♦ Identify one thing you do better than anyone else because of your interest in it. ♦ Make your posts about what you love and connect with people who love the same thing. We’d love to hear your feedback on how this has helped you! For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now.  We’d love to hear your feedback on how this episode has helped you! You can reach out to us on our website Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube About Elevating Experts: Elevating Experts is an Australian short form podcast series, with episodes running less than 5 minutes, released 3 times a week, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Snackable, bite sized episodes, under 5 minutes each that deliver hints, tips and coaching to help you with: Content Creation, content planning, business branding, personal branding, brand voice, podcasting, social media tips, building a brand, digital marketing tips, digital content planning, presentation coaching, batching tasks, boosting your engagement, building relationships, growing an online community, brand values, brand voice, brand positioning, evergreen content, perishable content, brainstorming content, creating content calendar, podcast planning, podcast marketing, podcast social media, brand consistency. About the Hosts: Created and hosted by Louise Poole and Andy Le Roy. Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here. Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here About Welcome Change Media: Welcome Change Media is about inclusiveness, empowerment and inspiration. As a media company, we are committed to creating programs that educate, inform and entertain. More than a podcasting company, Welcome Change Media is also here to support your business in the marketplace by strengthening your brand’s presence and pitching you as the expert in your field. We grow successful businesses using strong branding, compelling messaging and a simple approach that connects you to your customers. Contact us today to discuss how we can help you better connect with your customers and help them to understand that yours is a premium brand worth investing in. From tailored communications, social media strategy, brand reviews, podcast audits and coaching, tailored audio solutions and podcast creation for your business or organisation, Welcome Change Media will help your business rise to the top and earn the trust it deserves. Other projects by Welcome Change Media include: That Entertainment Podcast | Adelaide Edition | Brisbane Edition Any Excuse For Fashion Episode Transcript: Identifying your expertise: Going viral and getting a huge following is going to get you lots of customers, right? Not necessarily. Think about the value of your specialty and the niche audience you might attract. Louise Poole and And

Did you know there's a scientific explanation to why we sound different in recordings to how we sound to ourselves? Get ready to get comfortable with your voice in this episode!

Did you know there's a scientific explanation to why we sound different in recordings to how we sound to ourselves? Get ready to get comfortable with your voice in this episode!

Who are you and what do you stand for? Not an easy question at the best of times, but how does your brand answer this? A part of every successful business’s journey is finding their brand voice. In this episode we explore how to find your brand voice by understanding your brand values.  Here’s our […]

Who are you and what do you stand for? Not an easy question at the best of times, but how does your brand answer this? A part of every successful business’s journey is finding their brand voice. In this episode we explore how to find your brand voice by understanding your brand values.  Here’s our top tips: ♦ Know your audience ♦ Develop a style guide We’d love to hear your feedback on how this has helped you! For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now.  We’d love to hear your feedback on how this episode has helped you! You can reach out to us on our website Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube About Elevating Experts: Elevating Experts is an Australian short form podcast series, with episodes running less than 5 minutes, released 3 times a week, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Snackable, bite sized episodes, under 5 minutes each that deliver hints, tips and coaching to help you with: Content Creation, content planning, business branding, personal branding, brand voice, podcasting, social media tips, building a brand, digital marketing tips, digital content planning, presentation coaching, batching tasks, boosting your engagement, building relationships, growing an online community, brand values, brand voice, brand positioning, evergreen content, perishable content, brainstorming content, creating content calendar, podcast planning, podcast marketing, podcast social media, brand consistency. About the Hosts: Created and hosted by Louise Poole and Andy Le Roy. Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here. Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here About Welcome Change Media: Welcome Change Media is about inclusiveness, empowerment and inspiration. As a media company, we are committed to creating programs that educate, inform and entertain. More than a podcasting company, Welcome Change Media is also here to support your business in the marketplace by strengthening your brand’s presence and pitching you as the expert in your field. We grow successful businesses using strong branding, compelling messaging and a simple approach that connects you to your customers. Contact us today to discuss how we can help you better connect with your customers and help them to understand that yours is a premium brand worth investing in. From tailored communications, social media strategy, brand reviews, podcast audits and coaching, tailored audio solutions and podcast creation for your business or organisation, Welcome Change Media will help your business rise to the top and earn the trust it deserves. Other projects by Welcome Change Media include: That Entertainment Podcast | Adelaide Edition | Brisbane Edition Any Excuse For Fashion Episode Transcript: Defining Your Brand Values Who are you and what do you stand for? Not an easy question at the best of times, but how does your brand answer this? Louise Poole and Andy Le Roy, giving you the insights that empower you to become an expert in your field. Elevating Experts! Louise: A part of every successful business’s journey is finding their brand voice. Have a think about your favourite brand. What

Controversial statement: It’s more important to be consistent than it is to be perfect. Showing up every day with a good product or message matters MORE than showing up once with a perfect one. In this episode of Elevating Experts we explore how consistency is the key to success. Here are some of our top […]

Controversial statement: It’s more important to be consistent than it is to be perfect. Showing up every day with a good product or message matters MORE than showing up once with a perfect one. In this episode of Elevating Experts we explore how consistency is the key to success. Here are some of our top tips: ♦ Just make a start ♦ Show up consistently every day ♦ Worry less about perfection and more about developing something strong over time Now you can relax knowing that whether you’re tired from a big day or full of beans, your content will be seen by your appreciative audience. We’d love to hear your feedback on how this has helped you! Send us a message and let us know how you got along For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now.   We’d love to hear your feedback on how this episode has helped you! You can reach out to us on our website Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube About Elevating Experts: Elevating Experts is an Australian short form podcast series, with episodes running less than 5 minutes, released 3 times a week, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Snackable, bite sized episodes, under 5 minutes each that deliver hints, tips and coaching to help you with: Content Creation, content planning, business branding, personal branding, brand voice, podcasting, social media tips, building a brand, digital marketing tips, digital content planning, presentation coaching, batching tasks, boosting your engagement, building relationships, growing an online community, brand values, brand voice, brand positioning, evergreen content, perishable content, brainstorming content, creating content calendar, podcast planning, podcast marketing, podcast social media, brand consistency. About the Hosts: Created and hosted by Louise Poole and Andy Le Roy. Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here. Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here About Welcome Change Media: Welcome Change Media is about inclusiveness, empowerment and inspiration. As a media company, we are committed to creating programs that educate, inform and entertain. More than a podcasting company, Welcome Change Media is also here to support your business in the marketplace by strengthening your brand’s presence and pitching you as the expert in your field. We grow successful businesses using strong branding, compelling messaging and a simple approach that connects you to your customers. Contact us today to discuss how we can help you better connect with your customers and help them to understand that yours is a premium brand worth investing in. From tailored communications, social media strategy, brand reviews, podcast audits and coaching, tailored audio solutions and podcast creation for your business or organisation, Welcome Change Media will help your business rise to the top and earn the trust it deserves. Other projects by Welcome Change Media include: That Entertainment Podcast | Adelaide Edition | Brisbane Edition Any Excuse For Fashion Episode Transcript: Controversial statement – It’s more important to be consistent than it is to be perfect. Louise Poole and Andy Le

Plan! Plan! Plan! It seems simple to do but it’s easy to forget – but planning is the key to never running out of ideas for content. We discuss Content Planning 101 in our latest episode of Elevating Experts, but here are some of our top tips: ♦ Think about how far ahead you want […]

Plan! Plan! Plan! It seems simple to do but it’s easy to forget – but planning is the key to never running out of ideas for content. We discuss Content Planning 101 in our latest episode of Elevating Experts, but here are some of our top tips: ♦ Think about how far ahead you want to plan your content ♦ How many posts/episodes are will you need? ♦ BRAINSTORM! Get all of those ideas onto a page ♦ Write the ideas you want to work on against your calendar on the dates you want to publish ♦ Write that content and schedule your posts! Now you can relax knowing that whether you’re tired from a big day or full of beans, your content will be seen by your appreciative audience. Let us know how your content planning has improved the way you connect with your audience. For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now.   We’d love to hear your feedback on how this episode has helped you! You can reach out to us on our website Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube About Elevating Experts: Elevating Experts is an Australian short form podcast series, with episodes running less than 5 minutes, released 3 times a week, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Snackable, bite sized episodes, under 5 minutes each that deliver hints, tips and coaching to help you with: Content Creation, content planning, business branding, personal branding, brand voice, podcasting, social media tips, building a brand, digital marketing tips, digital content planning, presentation coaching, batching tasks, boosting your engagement, building relationships, growing an online community, brand values, brand voice, brand positioning, evergreen content, perishable content, brainstorming content, creating content calendar, podcast planning, podcast marketing, podcast social media, brand consistency. About the Hosts: Created and hosted by Louise Poole and Andy Le Roy. Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here. Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here About Welcome Change Media: Welcome Change Media is about inclusiveness, empowerment and inspiration. As a media company, we are committed to creating programs that educate, inform and entertain. More than a podcasting company, Welcome Change Media is also here to support your business in the marketplace by strengthening your brand’s presence and pitching you as the expert in your field. We grow successful businesses using strong branding, compelling messaging and a simple approach that connects you to your customers. Contact us today to discuss how we can help you better connect with your customers and help them to understand that yours is a premium brand worth investing in. From tailored communications, social media strategy, brand reviews, podcast audits and coaching, tailored audio solutions and podcast creation for your business or organisation, Welcome Change Media will help your business rise to the top and earn the trust it deserves. Other projects by Welcome Change Media include: That Entertainment Podcast | Adelaide Edition | Brisbane Edition Any Excuse For Fashion Episode Transcript: Some days it feels like you’ve got&

If you aren’t clear on what your business stands for how can your audience be? One of the most common questions we get is ‘Why doesn’t my advertising work?’ And most times the answer is because your brand isn’t clear. For example, if your business sold burgers but your social media was a mix of […]