If you aren’t clear on what your business stands for how can your audience be? One of the most common questions we get is ‘Why doesn’t my advertising work?’ And most times the answer is because your brand isn’t clear. For example, if your business sold burgers but your social media was a mix of inspirational quotes and memes – then it becomes hard for your audience/customers to understand what you do or sell. In the current episode of our Elevating Experts podcast, Andy and Louise discuss the basics on how to get clear on your brand and get results. Here’s a quick breakdown of our top tips from the episode: ♦ Ask yourself: ‘What do you stand for?’ ♦ Take an honest look at your answer and how it matches up with what you’ve actually been doing. ♦ Reposition from who you ARE to who you WANT to be. ♦ SHOW people who you are. Consistently. ♦ Make sure every decision you make for the business has the brand in mind. For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to hear your feedback on how this episode has helped you! You can reach out to us on our website Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube About Elevating Experts: Elevating Experts is an Australian short form podcast series, with episodes running less than 5 minutes, released 3 times a week, giving you the insights that elevate you as an expert in your field. Mondays, Wednesdays and Fridays. Snackable, bite sized episodes, under 5 minutes each that deliver hints, tips and coaching to help you with: Content Creation, content planning, business branding, personal branding, brand voice, podcasting, social media tips, building a brand, digital marketing tips, digital content planning, presentation coaching, batching tasks, boosting your engagement, building relationships, growing an online community, brand values, brand voice, brand positioning, evergreen content, perishable content, brainstorming content, creating content calendar, podcast planning, podcast marketing, podcast social media, brand consistency. About the Hosts: Created and hosted by Louise Poole and Andy Le Roy. Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here. Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here About Welcome Change Media: Welcome Change Media is about inclusiveness, empowerment and inspiration. As a media company, we are committed to creating programs that educate, inform and entertain. More than a podcasting company, Welcome Change Media is also here to support your business in the marketplace by strengthening your brand’s presence and pitching you as the expert in your field. We grow successful businesses using strong branding, compelling messaging and a simple approach that connects you to your customers. Contact us today to discuss how we can help you better connect with your customers and help them to understand that yours is a premium brand worth investing in. From tailored communications, social media strategy, brand reviews, podcast audits and coaching, tailored audio solutions and podcast creation for your business or organisation, Welcome Change Media will help your business rise to the top and earn the trust it deserves. Other projects by Welcome C
