In this episode, we sit down with Chris Craig, a leading Fixed Operations content writer from RockED, to explore the vital role of storytelling, training, and educational content in today’s dealership service departments. With a background rooted in the service lane and a passion for creating impactful learning experiences, Chris shares how well-crafted content can drive performance, boost retention, and elevate dealership culture.

🔧 What You'll Learn:
✅ Strategies for engaging service advisors and techs
✅ How to build a culture of continuous learning
✅ Real-world examples of content that drives results
✅ Why Fixed Ops deserves a seat at the strategic table

Whether you’re a Fixed Operations Director, Service Manager, or Dealer Principal, this conversation offers fresh insights into how educational content can be a competitive advantage.

🛠️ About RockED:
RockED creates custom content solutions to empower automotive professionals with the tools they need to succeed—whether on the service drive or in the training room.

Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.
https://calendly.com/don-278

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Get watch and listen links, as well as full episodes and shorts: 
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Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
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