Tony Thorstad shares a bit about the cars he drives, including his bZ4X electric - and he loves it!

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Tony Thorstad puts politics aside to break down whether EVs will actually hurt the car business or open new opportunities for dealers who adapt.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing 
Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Tony Thorstad shares one of his biggest failures: supporting 60+ nonprofits at once and losing the depth of connection that truly mattered. His lesson? Fewer relationships, deeper impact.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Tony Thorstad explains why email marketing and direct mail are far from dead and why his customers still expect them alongside newer digital tactics.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Tony Thorstad went from one full-time job to two, until he cut the waste and focused only on the work he loves. Here’s the mindset shift that changed everything.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Tony Thorstad cut $20K per month in ad spend by shifting away from Google Ads and doubling down on SEO. Here’s how he did it.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Tony Thorstad reveals how simple word-of-mouth momentum and the Dare to Compare strategy helped make it happen.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Tony Thorstad breaks down how a properly documented merchandising process allows anyone on the team to step in and execute it. When the steps are clear, the work becomes consistent, efficient, and easy to replicate. No bottlenecks, no guessing. 

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Tony Thorstad is the marketing guru at Smart Motors Toyota, and in this episode of What the Fixed Ops?!, he shares how he navigates the unique challenges of automotive marketing today.
We dive into:

* The complexity of marketing Toyota vehicles with shifting incentives
* How merchandising before inventory hits the lot can create challenges
* Smart Motors' digital strategy for both variable and fixed ops
* Increasing RO count through SEO, digital ads, and capacity planning
* Creative tools like overhead PA marketing, AI-assisted SEO, and more

Whether you’re in the front of the house or the service bay, Tony’s insights will get you thinking about your dealership differently.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Adam Marburger shares the story of when he was robbed of $100K and how it transformed the way he does business. Sometimes the hardest lessons lead to the biggest growth. Learn from his mistake, so you don’t have to make it.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations