Big year. Big problems. But automotive? Unshakable. No matter what happens: tariffs, outages, politics, people still buy cars and dealerships still services them.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

AI made up a fact that Russell was a murderer. Seriously. He corrected it, but let this be your reminder: AI can hallucinate big time.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

AI can sound very confident and still be wrong. Use it as an assistant that you're onboarding, not a final solution. Always double check the facts before you act on them.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

AI is powerful, but it’s not perfect. Don’t treat every output as absolute truth. Do your research, stay curious, and remember: there are no real AI experts yet, especially AI itself! 

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

2025 is nearly over, and that means the WTF?! Christmas Special is here! We want to say thank you to our community, our loyal audience, and everyone who has shared this journey with us throughout the year.

In this episode, we look back at the major events that shaped the automotive industry in 2025. We talk about what we learned, the obstacles the industry faced, and some of the most impactful conversations we had on the show. We also dive into the rapid rise of AI, its flaws, and a few unforgettable moments, including the time AI described Russell as a murderer! 

We revisit our favorite guest conversations and the lessons they brought with them. We talk honestly about the challenges the industry dealt with this year, and we reflect on some of the most inspiring personal stories we heard, stories of people in automotive who have overcome poverty, addiction, and adversity to build successful and meaningful careers.

And we have a special announcement. We’re finally nearing completion on a project we’ve been working on for a long time, and we’re excited to share that it’s expected to be finished in 2026!
As we close out the year, join us for a thoughtful, honest, and entertaining wrap-up of 2025 and come along as we look ahead to what’s coming in 2026.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Scott Armstrong doesn’t earn a dollar unless he saves you money or brings new revenue into your dealership. His approach is simple: real partnership over transactional vendor relationships. When you win, he wins and that’s the foundation of every engagement he takes on.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Loyalty reward programs in automotive are overdue for modernization. Drawing from his experience in the fuel industry, a space that perfected customer loyalty, Scott Armstrong explains how dealerships can build reward programs that truly drive retention and repeat business.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

The volatility of cryptocurrency can make dealers hesitant to accept it as payment. Scott Armstrong breaks down how to remove the fear, reduce the risk, and safely integrate crypto into your dealership’s payment options.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Surcharges, upsells, debit card fees - processors love them, but they rarely benefit the dealership or the customer. Scott Armstrong breaks down why these fees are pushed so hard and what you can do to protect your profitability and your customers.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Nickel-and-dime upsells are costing you trust and revenue. Scott Armstrong breaks down how to NOT rub your customers the wrong way!

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations