“Just because you don't know people, just because you don't have the budget,  just because you don't know anything about the media space doesn't mean that you aren't valued and that you shouldn't put your foot in the door.”

When Nicole Pearl Kaplan joined Clubhouse, she was incensed by the advice 'quote unquote experts' were giving to small business owners, which led her to realize she had valuable expertise to offer. As a former national magazine beauty editor and seasoned TV beauty and style expert, Nicole has evolved into a PR and media strategist. Through her consultancy, she empowers small businesses and creatives, guiding them through the complexities of media engagement and brand elevation. Her two decades of experience combined with insider knowledge and strategic insights are pivotal in securing top-tier media coverage, enhancing brand visibility, and driving sales growth for her clients. Tune in and hear how Nicole went from regional TV segments to becoming an on-air expert for the Today Show, her early career experiences reminiscent of 'The Devil Wears Prada,' and her dedication to helping those who need assistance in gaining media visibility.

What we talk about:  

Connect with Nicole:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.