Elite Achievement

On this episode of Elite Achievement, Kristin introduces Melanie Hurley who started her company based on her desire to create a product that could make a difference, help others and ease her mind while painting her daughters’ nails. Melanie founded Piggy Paint in 2008 on her quest for a safer nail polish alternative for her kids. She has since become a serial entrepreneur and launched two other companies - Sophi Nail Polish and Rock the Locks. 

In this episode, Melanie shares her journey as a “mompreneur,” giving us insights on the challenges she faced, the success of her companies and much more.

Episode Highlights

2:42 I think the hardest thing was just trying to figure out how to do everything by myself. 

4:19 In the beginning, I think the motivation for the company was that we put everything we had into it. 

4:51 I’m kind of an “all in” person so when I’m passionate about things, I just go for it. 

9:11 You have to have thick skin, be passionate and eventually you’re going to get a yes. 

12:55 I think that our biggest mistakes are what brought us to this point of success.

17:19 Another piece of it is the “why.” For me, I’m not just passionate about selling the product, I’m passionate about our products. 

Resources

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Connect with Melanie Hurley 

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On this episode of Elite Achievement, Kristin welcomes public relations expert Megan Bennett. Megan Bennett is the CEO and President of Light Years Ahead, a full-service public relations and marketing firm specializing in beauty, health, parenting, and lifestyle products and services. 

Megan Bennett has been part of the Light Years Ahead team for over 18 years. Her expertise focuses on managing clients and exceeding their expectations on a daily basis. She has spearheaded and implemented countless successful PR campaigns on behalf of numerous brands and is proud of the positive, lasting relationships she cultivates with the media on an ongoing basis. In this episode, you can learn more about when and why you should consider hiring a PR firm for your business or company, what are the components of a successful PR campaign, how to be a successful client, how to build strong relationships, and much more. 

Episode Highlights

02:38 - Public relations is a way to gain exposure for your brand in an earned way that is not a paid-for ad. 

05:11 - A few tips for building a strong relationship: The most important thing is to continue to reach out to people over and over again, and send personalized messages so they do not think that you’re randomly reaching out. 

11:36 - A successful client would be somebody who has all their ducks in a row in terms of having a developed website.

16:14 - You need to have an agency that is devoted to your brand and understands your story, and does not just think of you as another number.

23:30 - Social media is obviously important for every brand to have, including an established Instagram page and Facebook page.

Resources

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Connect with Megan Bennett

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Do you sometimes feel that your plans are not going according to what you envisioned? Often, we get off-track from our goals in life, our career, our relationships and many more, but what do you do when this happens? 

On this episode of Elite Achievement, Kristin talks about the struggles that come along with being off-track for a goal. She shares what her experience was when facing such challenges. Kristin recommends many things during this episode, but one stands out, which is going back to your long-term vision. Make sure that your goals still connect with what you are truly working for. She shares 4 lessons that helped her in her goal achievement journey. Listen as she discusses the important lessons that we all could learn from in facing the struggle of being off-track. Expect a discussion that will encourage you to keep going even though you face challenges.

Episode Highlights:

6:05 If the goal no longer connects with your vision, then you have an opportunity to re-imagine that goal and set a goal that does connect with your long-term vision.

9:16 A competing commitment is an unconscious pact you have made with yourself to do something that will prevent you from reaching your goal. 

15:26 I am used to embracing the idea of increasing your activity and focusing on what you can control and pouring more effort into achieving a goal, but that’s not always the best tactic.

17:57 It is an incredible reminder to be mindful of the thoughts I am thinking, the words that I am saying and to take a step back and ask myself, am I self-sabotaging my own results with what I am thinking and what I am believing and what I am putting out into the universe?

20:44 I'm sharing these learnings and my insights today to help you realize that part of that gap closing process is learning how to keep moving forward when you are off-track, and learning how to embrace tracking, reflecting and planning.

Resources

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Have you ever had that burned out feeling when trying to hit your goals? Have you always felt unsure in trying new things or faced with something unexpected? These feelings are totally normal but there is a way to overcome them.

In this episode of Elite Achievement, Kristin talks to David Shechtman in an empowering discussion on overcoming the roadblocks that prevent us from growing. They discuss how coaching can help you face your fear and harness growth from it. We will learn to ‘sort and throw’ when you have head trash or a negative mindset. Listen as they discuss scaling up without beating yourself up to work. Expect a discussion that will clarify your thoughts and push for self-care to achieve your goals. 

Episode Highlights:

14:37 - So there's this sense that I don't know exactly what I'm doing. I am not sure where this is leading, there are no guarantees of an outcome. But I'm confident that I'll figure it out along the way.

22:19 – I actually now believe that self care is maybe one of the keys to making it through the challenges and ups and downs of growth and of transformation as people go through it.

30:20 - I think there's actually a point where it flips and the harder you work, the less effective you become. Because it's draining your energy.

37:25 - We need to be mindful of those negative mental narratives that show up on that pathway for change in growth.

Resources

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Connect with David

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We all encounter monsters on our goal achievement journeys. Monsters such as regret, worry, guilt, fear and shame and today’s guest will teach us how to get rid of those monsters.

In this episode of Elite Achievement, Kristin welcomes L. Y. Marlow, an award-winning author and empowerment advocate. She will teach us how to reclaim our power and stop letting monsters rule our lives. Learn how L.Y. got to live her passion, her purpose and her power and be inspired to find a way, confront your monsters and take action. L.Y. believes that everything that happens is either a gift, a blessing or a lesson and she challenges us to identify our purpose and calling.

Episode Highlights 

04:00 - Struggling to build Saving Promise, I started to encounter all of my monsters. 

06:54 - Confront your monsters, fight your monsters, and do it anyway. Use those monsters to propel you forward. 

07:45 - I created this mindset around what is needed to mobilize you. Because we become stuck. Identify your monsters. Confront it. And then you make your choice. 

09:42 - Everything that happens to us is either a lesson, a blessing, or a gift, and most of the time it is a lesson.

14:44 - When you have those sharks, and those jellyfishes, and the stinging, and the burning - find a way. One stroke at a time.

Resources

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Connect with L.Y. Marlow:

Website

Amazon 

To celebrate this one-year milestone Kristin is highlighting the top three most downloaded episodes. You can hear Shannon Wiley from episode 18, talking about four characteristics of goal achievers: clarity, confidence, courage, and consistency. Shayla Ackerman from episode 10 emphasizes the value of tracking goals. Her story highlights the importance of believing in yourself and finding a way to succeed despite obstacles. In episode 7, Kristin described the morning routine that has helped her achieve a growth mindset. Now, a year later, she still has her morning routine, but with some changes. 

Episode Highlights

04:10 – Shannon talks about the characteristics rock stars tend to demonstrate, the importance of vision, and how to find a sponsor.

14:43 – Shayla’s incredible insight into mindset, goal setting, and building an amazing career.

25:55 – Three questions we can all use to understand better why we are thinking what we are thinking. 

26:33 – The most downloaded episode also relates to mindset. Kristin shares seven steps of her morning routine. 

41:54 – Kristin’s morning routine almost a year later – what she changed and why.  

Resources

Connect with Kristin 

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Shayla:

Instagram - https://www.instagram.com/shaylaackerman/

Website - https://www.shaylaackerman.com

Shannon:

Instagram - https://www.instagram.com/wileyshannon/

LinkedIn - https://www.linkedin.com/in/shannon-wiley-clf-8b757b9/

Email - [email protected]

Talking about business feels easier than talking about relationships. Relationships can be far less predictable and often emotional. In this episode, Kristin explores the personal topic of excelling in family relationship goals. Kristin and her sister Amy Hoelscher reflect on growing up and now raising children of their own. They explore what it means to be a good mom, how to manage priorities, how to handle emotions and challenging days, and how to adjust to your new normal as a working mom. 

Whether you are focused on growing your business or growing yourself as a mama, write down your goals to get super clear on what you want and why you want it. Visit kristinburke.com and sign up to receive Kristin’s Breakout Plan to learn how to plan, prioritize and progress towards your most meaningful goals.  L Learn how to plan, prioritize and progress .

Episode Highlights

09:19 – Everyone has a different belief of what is a good mom. No one has made a book that says this is how you should be, how you do this. My definition of being a good mom is that a good mom is always there for your child, always puts their child first.

13:27 – Today, it's hard not to compare. Social media is dangerous for that. After I had my son, I needed to figure out what worked for me and my husband, and I needed to figure out what worked for us together.

16:40 – If I am frustrated and overwhelmed, that vibe is pushing back on my kids. I take a deep breath and remove myself from the situation before I get too frustrated. I have found that working out helps relieve some stress. 

21:38 - Work and being a mom is one of the hardest things, and personally, work makes me a better mom. I can value the time that I have with my children. But my biggest advice is routine. 

28:55 - I have lots of goals. One in particular is being more of a Yes mom. I say No more times than I would like to admit. Why do I say no all the time? 

Resources

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Connect with Amy Hoelscher

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In this episode of Elite Achievement, Kristin welcomes workplace expert AmyJo Mattheis, the CEO of Pavo Navigation Coaching, which is a unique resource that helps other firms and companies eliminate toxicity from the workplace. Mattheis holds a B.A. from Pacific Lutheran University and an M. Div. from the Graduate Theological Union. She considers it her life purpose to equip individuals, organizations, and companies with tangible, easy, and actionable tools that take the office from a place that is toxic and siloed to one that is collaborative, innovative, and welcoming.

According to AmyJo’s belief, the way the world works and how we do things has been shaped and formed through three primary energies – fear, lack, and separation (fliss). The opposing energies are love, abundance, and unity (LAU) – they are the antidote. The workplace is toxic because humans have learned how to behave in a flissy manner. We have been taught that there is not enough of anything, and we have to do whatever we need to get what we need. But when we tune in to our inner knowing, we will always be pointed in the direction that feeds LAU. The more we do it, the easier it becomes. We still have difficult conversations; we still hear things that we don't want to hear. But if we do all of that from love, abundance, and unity, it is a much different experience than doing that from fear, lack, and separation.

Episode Highlights

06:45 – Workplaces are so toxic because humans are there. And it is not because humans are toxic. We have learned how to behave in a flissy manner because the driving energy of fear, lack, and separation is lack. 

11:27 – The first step (from FLS to LAU) for all of us is to make a commitment to turn up your awareness and look for evidence of the fliss.  The second step is to decide whether or not we want to keep feeding it. Listen to your intuition. It is LAU based. 

20.45 – Curiosity is one of the best tools for women. Slowing down would be another tool. The tools from love, abundance, and unity are always simple. 

26:44 – The people that I was listening to are telling me I have to do it. But do I really have to do it? I’m not building a FLS (fliss) business, my intention is to build a LAU business. So maybe, in a LAU business, you don't have to have a business plan that looks just like that. And it was the most freeing feeling.

35:57 – One of the primary tools critical for being authentic about creating a truly inclusive, equitable, diverse workplace is that we must create an environment where people get to blow it, make mistakes, say the wrong thing, ask the silly question, or the offending question, and learn how to interact with that in a way that creates dialogue.  

Resources

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Connect with Amy Jo Mattheis

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In this episode of Elite Achievement podcast, Kristin welcomes Dr. Susan Bernstein. Dr. Susan encourages high achievers to dial down stress and pressure and dial up their powerful presence, career satisfaction, and authentic success. She spent over 25 years working in corporate and has both an MBA and Ph.D. in psychology.

Dr. Susan shares:

• What it means to be your sensational self.     
• What an anxious achiever is.
• How to grow your confidence when you’ve been told you’re too much.     
• Some roadblocks that can hold leaders back from excelling in their leadership career.

Episode Highlights

02:50 – I work with people to be their most sensational selves, the best version of

themselves, the fullest potential, especially in their work.

09:18 – If you find yourself ruminating a bunch of anxious overthinking, stop. Put your hands

on your heart – feel the rise and the fall of your chest. Put your attention

there.

12:10 – An anxious achiever is somebody who achieves, but underneath there’s an underlying

feeling of “I’m somehow not enough, I’m not measuring up, I’m not good

enough.” 

16:09 – Anxious achievers are moving away from the pain. That’s not very inspiring. What is it

that fills you and thrills you? What’s the fire within you that gives you

positive energy?

29:37 – In learning to tame down your anxiety, we don’t want this anxiety or anger being

contagious.

Resources

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Connect with Dr. Susan Bernstein

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LinkedIn

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In this episode of Elite Achievement, Kristin welcomes Sara Samuels. Sara is a former practicing attorney turned Wealth Management Advisor who specializes in working with emerging affluent professionals and business owners. Sara's mission is to reduce economic vulnerability and build enough wealth for her clients to live their very best lives now and in the future through financial inspiration. Sara and Kristin talk about taking risks, the importance of advocating for yourself, and how to succeed in a male-dominated career. Money is about confidence. Taking calculated risks is also about confidence. But how to grow confidence, and what it means to be a financial inspirer? Listen to this podcast and be inspired.

Episode Highlights

05:46 – Without a solid foundation there can be: 1) significant anxiety; 2) if you do not feel you have a place at the table financially, you may not feel like you have a place at the table professionally; 3) because this isn’t something that’s taught in school, it can feel very foreign.

08:52 – Calculated risk is being informed about the potential obstacles and the opportunities in a situation and eventually just moving forward – a leap of faith at some point. The risk with research.

17:58 – Confidence is more about self, and feeling self-worth, and feeling worthy and deserving of what we’re given, what we have, and what we strive for.

23:22 – Guys make more half the time because they ask for more because they feel they deserve it.

27:45 – Advocate for yourself in your career, heavily in your finances. If you don’t ask, you’ll never receive. And lay a strong foundation. Understand your benefits.

Resources

Connect with Kristin

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Connect with Sara

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