Elite Expert Insider Podcast

Join hosts Melanie Johnson and Jenn Foster as they dive into inspiring conversations on leadership, personal growth, and the art of achieving your maximum potential. In this episode, they're joined by Andy Hite, a leadership expert who shares invaluable insights on overcoming uncertainty, embracing failure, and leading by example. Discover how to create actionable plans, build resilience, and take your journey from fear to success. Tune in for a dose of motivation and practical advice to elevate your leadership skills and unleash your full potential.

Learn More: https://www.scalingminds.com/

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Matthew Massey, the founder of Champagne Madame Zéro, to learn his journey from his early days in the oil industry to becoming a champagne connoisseur and successful entrepreneur.

Learn more about Matthew Massey: https://www.linkedin.com/in/matthew-massey-b7618911/

Learn more about Champagne Madame Zéro: https://www.madamezero.com/

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, dive deep into the world of thought leadership, branding, and personal growth. Explore the power of thought leadership, the journey from CEO to thought leader, and the many ways a book can serve as the cornerstone of your personal and professional growth.

• How to establish authority.
• How to repurpose content.
• How to build a legacy.

"So I want to say when you create a book, you know, for your company, you're branding yourself number one, making yourself a thought leader, giving yourself extra authority, credibility, making that circle bigger. But what you're also doing is creating miles and miles of content that you can use for social media." (5:00)

"How do you stand apart and what do you want to be talking about and services you want to be delivering afterwards? What's that next step in your journey?" (10:34)

"I really think that a book is a really good way to brand yourself and really that brings you into your speaking career and brings you into, you know, sharing your knowledge with everyone." (13:15)

Jenn is a Wall Street Journal, USA Today, and International bestselling author. She is the owner of Elite Online Publishing and Biz Social Boom. Companies dedicated to helping business owners of all sizes thrive in today's highly technical world of product and service promotion. Jenn owned and operated a successful local chain of retail stores, where she honed her online marketing skills. From local brick-and-mortar stores to online entities, to large international corporations, Jenn's years of experience and expertise have now helped hundreds of businesses become front-page news on major search engines. She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers, and raving fans. She is passionate about helping busy entrepreneurs, business leaders, and professionals to create, publish, and market their books, to build their businesses and brands. She encourages new authors to share their stories, knowledge, and expertise to help others. With her marketing and digital background, Jenn uses the best strategies for her client's books to boost their sales and marketing platforms and helps them #1 bestselling authors.

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Melanie Churella Johnson is a powerhouse media mogul and entrepreneur. She is the owner and founder of Elite Online Publishing, which has published over 3000 books making all of its authors #1 bestsellers. Melanie got her start in the industry by owning and operating two TV stations in Houston and Dallas that grew to be worth over $100 million dollars. Melanie is also a WSJ/USA Today, 16x best-selling author, and TEDx Speaker.

Melanie is a co-host of the popular podcast Elite Expert Insider. She started her career as a News Anchor in Detroit after she won the title of Miss Michigan and was the first runner-up to Miss America.In her professional life, Melanie has been involved in many high-profile projects. She built the 25,000 sq.ft. Houston Mansion and the 13,000 sq ft Walloon Lake House - both of which became successful six-figure short-term rentals. She also started Charity Auction Consignments, which helped charities raise over $600,000.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Mark Stern, the owner of the Custom Box Agency, to uncover the strategies, creativity, and ROI behind customized boxes.

• How to create memorable customer experiences.
• How to integrate custom boxes into your business.
• How to maximize ROI with your custom box.

"Typically, Swag is where I see boxes get really expensive but my take on branded versus unbranded at the end of the day, what I care about is a connection point." (04:43)

"We like to control the process because it just allows us to provide a more seamless experience for you. So I know we can get better pricing." (13:21)

"Make sure you have that baseline for ROI, those numbers should be across the process. But typically what we see is we've had clients that have doubled sales on the front end, and doubled their conversion rates on the back end." (21:18)

Mark Stern understands the value of time in the world of entrepreneurship. With years of experience in the industry, he's dedicated himself to simplifying the journey for both new and established entrepreneurs. As the founder of Custom Box Central, Mark specializes in teaching entrepreneurs the art of Experience by Design. His mission is clear: help businesses quickly establish authority, generate high-quality leads, boost conversion rates, and successfully launch flagship products. Mark's expertise is your guiding light, whether you're taking your first steps into the world of entrepreneurship or you're a seasoned pro. He knows that the path to success can be overwhelming, and he's here to make it a smoother journey for you.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, Interview Suzanne Peters, the founder of Women to Women Network, about highlighting the importance of overcoming imposter syndrome and supporting fellow women entrepreneurs.

• How to overcome imposter syndrome.
• How to collaborate with your community.
• How to invest in yourself.

"We give other people so much grace, yet it's one of the last things that we tend to give ourselves." (05:12)

"So when you look into the network and get out there, don't just think about what's in it for me. Think about how can I support this business?" (09:50)

"My advice is always to find someone who is doing what you want to do. Someone who is where you want to be. But when you find that person, be willing to invest. Make the sacrifice and do whatever it takes so that you can learn from them, learn everything you can from them and apply it to your business and your business is going to explode." (13:59)

Suzanne Peters is a purpose-driven woman, who grew up on the beautiful Caribbean island of Trinidad and Tobago. After facing the depths of failure, bankruptcy, and despair, Suzanne found hope in an unexpected place. Today, she is an international motivational speaker, best-selling author, and business coach for ambitious women. Her story will inspire you to never give up.

Driven by a burning desire to empower other women, Suzanne embarked on a personal development journey. Through sharing her encouraging words and experiences, she uplifts and inspires others to transform their lives. But Suzanne's mission didn't stop there. She believes in the power of storytelling and teaching others what she knows. That's why the Woman To Woman Network was created - to empower women to not only create the life and business they desire but also to share their own stories and knowledge. We are a growth and development company dedicated to helping women worldwide turn their dreams into reality.

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Video URL: https://youtu.be/0GDFiJCsHsI

Website: https://EliteOnlinePublishing.com

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, Interview Jones Loflin a seasoned speaker and author with nearly three decades of experience. Jones shares invaluable insights on how to juggle the demands of life effectively, prioritize your time, and become a successful speaker.

• How to prioritize your time effectively.
• How to enhance productivity.
• How to transition into professional speaking.

"It's not about balance. It's really about knowing where your time and energy need to be focused on in the moment?" (05:31)

"I think you have to give yourself some grace. Remember, as a ringmaster, you're going to take control of discretionary time you have. It doesn't mean you control everything. You're going to have fires, animals get out in the circus or you know, something breaks and they have to stop and fix that." (07:35)

"You know, there's nothing like creating a little sense of urgency and accountability but it takes time. And yes, social media and the internet have accelerated it, but it still takes time. It takes time to hone your message. It takes time to build that following." (14:44)

Jones Loflin has made it his life's work to deliver powerful ideas and practical solutions to individuals around the world so they can achieve more of what is most important to them. His books are described as "illuminating" and his presentations as "unforgettable." In his 28 years as a speaker and coach, he has helped countless people regain confidence in their ability to achieve greater success in work and life.

Jones' "3P Approach" of Powerful Ideas connected to Practical Solutions delivered with a Personal Approach has attracted the attention of organizations around the world. His client list includes Federal Express, Wal-Mart, Choice Hotels, Toyota, Bridgestone, and Tractor Supply as well as the United States military.

Looking for ways to expand the reach of his message, Jones chose to become an author. His book, Always Growing, is a fresh approach to leadership and offers powerfully practical strategies for individuals who have been leading for two days or two decades. Juggling Elephants is a witty and profound parable about one man's search for solutions for the struggle of too much to do. The book is available in the US and over 14 countries. He is also the author of Getting The Blue Ribbon, a unique story offering simple strategies to get better results in your work and life. Getting to It is considered a field guide to accomplishing what is most important.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, Interview Lisa Wise about her captivating story of growing up in challenging circumstances, her early experiences as a relentless entrepreneur, and her transition into the realm of property management with a unique and compassionate approach.

• How to foster an inclusive workplace.
• How to align your business with core values.
• How to become an influential leader.

"When you're not thinking about creative consumption and creative procurement, that's a very practical and tangible way of saying, can I do good and save money at the same time and time you can, there are so many ways of looking at things that can impact your business favorably and impact the world favorably." (07:42)

"You can get places faster by being curious yourself about who's done things well and reteach yourself how to lead in a way that makes sense and feels fulfilling to you and to the people you're leading and a well led organization will always be more attractive." (14:10)

"So that diversity, authentic diversity, where you have. Young people, older people from different kinds of backgrounds. It really does break down those binary assumptions that we make about each other and feeling like you're boxed in." (19:45)

Lisa is the founder + chief strategist of flock dc, a family of real estate management companies in Washington, D.C. flock is a purpose-driven, values-based company that offers a new model for business in a world that will increasingly depend on companies to contribute to stronger and more sustainable communities.

Lisa's passion for the hands-on work of "landladying" took shape 25 years ago when she purchased a little historic adobe duplex in Tucson, Arizona. Property management had always been her side hustle, but in 2008, landladying for a living started to sound good, so she gave up her nonprofit political work knowing she could deliver real managing homes. Today, flock keeps 65 folks employed and aggregates over 6.5 million in business annually. All told all together, they manage over two billion dollars in real estate, and with her team, she built the companies one door at a time.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, Interview Mary Ann Pruitt about the keys to crafting compelling video content, navigating the complexities of AI in marketing, and ensuring a memorable and valuable experience for your target audience.

• How to customize your advertising.
• How to diversify your advertising.
• How to leverage AI in marketing.

"Traditional marketing is not dead. We have to use each tactic and its strength, but we do have to start using them together. We have to look at the strengths in traditional, and the strengths in digital." (04:17)

"Each generation consumes media differently, and also expects something different out of their media." (11:07)

"We've been forward focused on AI for years, but I like to say human driven AI, because your AI is only as good as the information you're giving it." (17:16)

Mary Ann started her career in media by working as a senior sales executive for some of the nation's largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country.

Her hard work and savvy strategy skills have led Mosaic to year-over-year growth, and has expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media. Mary Ann's hands-on approach ensures she understands the moving parts of Mosaic at all times, allowing her to provide tailored insight and guidance to the Mosaic team and her clients. Client success is her number one priority and how she measures her own accomplishments, all of which is apparent in her tireless drive and strategic approach to every project.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, Interview Jonathan Jay about finding motivated sellers, leveraging other people's money for acquisitions, and setting up businesses to be sold profitably.

• How to buy a sustainable business.
• How to leverage other people's money.
• How to plan strategically for business sales.

"You are buying a business, not a job. Go for larger businesses that can support a management team, so you don't end up just operating the business day to day." (03:30)

"The earlier you start the planning process, the better. And it's all about systemizing your business to make it easier for someone to buy it." (11:06)

"You need to know how to buy a business, so you can control the deal and make it very much your deal." (17:42)

Jonathan Jay has been an entrepreneur since dropping out of university at age 19. Now 50 years old, he has built businesses in publishing, digital marketing, adult education and coaching, and preschool education and sold each of them. During the pandemic, he made 48 business acquisitions to create the 4th largest group in his sector in under three years.

One notable deal was buying a £5m annual revenue digital marketing company from its Private Equity owner for just £1 and selling it for £1.3m just eleven months later. He is an advocate of a healthy work-life balance, suffering mental and physical burnout, and believes you can achieve success without business taking over your life! He now helps other people buy businesses and helps them avoid the expensive mistakes - as he says he has made them all!

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Marla Albertie, the founder of Truth Speaks Group, about achieving work-life integration, breaking free from the traditional concept of balance, and finding harmony in our everyday lives.

• How to Shift Your Mindset from Balance to Integration
• How to Make Small, Consistent Efforts
• How to Empower Teens with Essential Life Skills

"Change your mindset. When you balance something, you are having to learn to think differently about your life." (05:15)

"Start small and be consistent. Dedicate just a few minutes each day to your goals, and you'll be amazed at the progress you can achieve over time." (07:39)

You have to believe in your idea first. Before you get on the bandwagon. You have to first believe that you need that coaching." (15:47)

Marla J. Albertie, has lived on board a United States carrier therefore, she feels she is unstoppable. As a native of Jacksonville, Florida she loves to read, travel, and shop. Many of her travels have been on cruises as she has taken 11 thus far. Marla believes life is a journey and we all can create the life we want so why not; you only live this life once.

As an energetic visionary, she is the owner and founder of the TruthSpeaksGroup LLC, a multi-media coaching company that creates strategies and solutions for work-life integration/harmony (WLI/H).

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