Elite Expert Insider Podcast

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Lauren Golden about identifying your unique skillset, finding the low-hanging fruit of freelance opportunities, and building a thriving freelance business from the ground up.

What You'll Learn In This Episode:

• How to leverage AI.
• How to identify your strengths.
• How to freelance and be a Mom.

Quotes:

"Robots aren't humans. They don't have the emotional intelligence that a human can bring to the table, however, you can actually train AI to understand your client's voice." (11:56)

"Confidence isn't what you need. You need courage. You are gonna feel afraid. I feel afraid all the time. I've just now got eight years of getting my reps in, and doing it anyway." (12:47)

"Take that first courageous step. I promise you everybody who's already gone before you probably was scared too." (13:41)

About Lauren Golden:

Lauren Golden loves helping mamas free themselves from the 9-5 grind. She launched The Free Mama Movement to show working moms that they don't have to choose between family and financial stability. Hundreds of families today are happier and more fulfilled thanks to Lauren and her online programs. Whether you're a single mom, a military mom, or a mom in a two-parent family who doesn't want to sacrifice your time with your babies in order to provide for them, Lauren wants you to know that you don't have to.

Today, as the fearless leader of The Free Mama Movement and a thriving community of tens of thousands of women, Lauren is passionate about showing other moms how to start and run a successful freelancing business from home. In The Free Mama: How To Work From Home, Control Your Schedule and Make More Money, she shares her own story - along with plenty of practical advice for anyone looking to leave the 9-5 behind and make a real living from home.In addition to her self-paced program, Lauren also works one-on-one with motivated mamas who want to get their businesses up and running fast. Her talks on freelancing, building a business and making over your mindset, and other relevant topics resonate with women around the world.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview James Cluskey a former professional tennis player about his inspiring journey from the court to eLearning, a groundbreaking platform focused on personal growth and soft skills.

What You'll Learn In This Episode:

• How to develop soft skills.
• How to continue learning.
• How to motivate others.

Quotes:

"So my vision was that a user will come to a class, they invest in their personal professional development. They're doing good for themselves, but then they're doing good for someone else somewhere else. And really that's what we're building out. So this community around performance, around soft skill development." (03:16)

"People want to be invested in, they want to make a difference. They wanna have a positive impact in the world. So I really believe they want to learn and crave to be better" (06:49)

"It's difficult to do things alone. I think I know that better than anyone in terms of, me being a professional tennis player, it's an individual sport, but you have a team behind you of people that are in your corner." (09:04)

About James Cluskey:

A graduate of LSU James played professional tennis from 2010 to 2015, He had a career high ranking of 145 ATP and played Davis Cup for Ireland from 2006 to 2015. He is a Guinness World Record holder for the longest doubles match playing for 60 hours continuous tennis.

He is the founder of HC Collective. James believes in human interaction whether that's in person or remotely. He is passionate connecting people in order to develop their life and career.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Deanna Shimota about mastering B2B and B2C marketing with a focus on demand generation and content automation.

What You'll Learn In This Episode:

• How to create a digital footprint.
• How to manage your media channels.
• How to implement demand generation.

Quotes:

"The way I look at it, lead generation and demand generation are actually very different marketing strategies. With lead generation, your marketing programs are only focusing on capturing the companies that are in market to buy right now. Demand generation has a focus in driving value, including consumers who are not looking to buy right now." (04:42)

"If you've got this unique point of view in the story and it's very targeted to your ideal customer profile, You start to resonate more with them and you give them a reason to want to follow along." (11:21)

"Sometimes we just have to pick a few things and do them really well and have the patience to let them work." (21:34)

About Deanna Shimota:

Deanna is the CEO of GrowthMode Marketing. At GrowthMode, they are a team of seasoned B2B marketers with a shared love for all things marketing. They blend the art and science of marketing to align with client goals and focus on achieving the results businesses need.

She has made it her mission to know everything about B2B marketing. Deanna is on the top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, she stays grounded in a foundation of solid marketing principles. She has used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Nikki Rausch about some of the biggest challenges in business including sales, leads, and conversions.

What You'll Learn In This Episode:

• How to master the selling staircase.
• How to increase your conversion rate.
• How to define a budget for your client.

Quotes:

"Speech, for instance. This is a really simple one everybody can do, is when you're in a conversation with somebody as you listen, are they a fast talker or do they really take their time? Being willing to adjust your rate of speech just a little bit, allows them to be more comfortable in the conversation." (03:51)

"A proposal is where you start to sell because you now understand what their need is, and now what you're gonna do is you're gonna really step into your place of authority and you are gonna recommend a solution to meet the need or solve the problem." (10:44)

"Now, they might not know the answer, but when you can ask a really direct question like that, oftentimes our brains are like Google. And if you give our brain a really direct question, oftentimes an answer will bubble to the surface that we don't even know is there yet. (15:33)

About Nikki Rausch:

Nikki Rausch integrates her 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, sharing with her clients the same approaches that led to her shattering sales records in her industry and receiving multiple "top producer" awards along the way.

Nikki has received numerous sales awards, shattered sales records across industries, and was featured in Female Entrepreneur Magazine. A sought-after speaker, she regularly shares the results of success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients. Many of whom have also reaped the benefits of her immersive VIP consultations.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Jim Harshaw Jr. about inspiring others to unlock their full potential.

What You'll Learn In This Episode:

• How to embrace failure.
• How to transform your life for success.
• How to benefit from an executive coach.

Quotes:

"When you look at the highest performers in the world who I've had a chance to interview on my podcast, whether it's in business or navy seals or athletics or you name it, failure is a necessary ingredient of success." (05:32)

"This version of hitting the pause button, stepping back, working with the coach, journaling, taking a retreat annually with their spouse or with their company. It was this version of hitting the pause button. And so I've coined a term for this concept, and I call it the productive pause, and this is the secret." (11:07

"That's why we need this person outside of us. That's why we need this coach who's saying, wait a second, I think you're biting off a little more than you can chew here." (16:00)

About Jim Harshaw Jr:

Failure, struggle and setbacks are not only an inevitable part of life but a necessary step on the path to success. Jim Harshaw has learned many life lessons on the wrestling mat. Having won three ACC Championships for the University of Virginia, trained at the Olympic Training Center and competed overseas for Team USA he has experienced significant triumph and devastating defeat. He shares those powerful lessons of failure, struggle and setback to empower his audiences to overcome their own challenges and achieve success despite their inevitable failures.

Jim has consulted with businesses, non-profits and athletic programs nationwide in regards to marketing, fundraising, lead generation, communications, and brand building. He has presented at over a dozen state and national conventions on the topics of fundraising, donor relations and marketing.

Jim's entrepreneurial experience is broad from having raised angel capital to develop a web based software to founding a Charlottesville-based service business that he sold that is still in operation.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Lary Barton about career transitioning and finding your business success.

What You'll Learn In This Episode:

• How to align yourself for success.
• How to apply the connector philosophy.
• How to learn self confidence.

Quotes:

"If you will just shut up long enough, everybody's got a story, but you've gotta shut up long enough for them to tell you. Those words ring in my head all the time." (11:13)

"If you don't invest in yourself, then how do you invest in others? How do you build others up? How do you be the best? Whatever you do, how do you live your best life if you don't actually know who you are?" (13:33)

"Success in life is watching other people become successful and knowing you had a part in it. Not telling the world that you had a part in it, but just actually knowing it in here." (16:43)

About Lary Barton:

Lary Barton is committed to excellence, he listens and guides his buyers to a purchase that suits their needs and assists sellers in "hitting the mark" with pricing. Lary has a proven record of over 40 years of exceptional customer service and knows the client always comes first. He relishes the opportunity to employ his impressive sales experience to achieve the goal of making his client's dreams come true. As a native of Houston, Lary is an expert in the Houston area home market. Whether you or someone you know are looking for a single-family home or high-rise, Lary can open the right doors today.

Lary believes that honesty, integrity, humility and an eye for detail are qualities that make him an asset to all his clients at Martha Turner Sotheby's International Realty. Trust is the foundation for any great relationship, so establishing trust is key to Lary's sales approach. He helps with the staging of his listings, recognizing the importance of presentation in making the sale.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Lynda Paul about the world of finance, investments, and financial planning. Including strategies for achieving work-life balance.

What You'll Learn In This Episode:

• How to plan for your retirement.
• How A.I is affecting the financial industry.
• How to structure entities.

Quotes:

"There are lot of moving parts and the only thing that's constant is change. The tax law changes. We change as individuals. Our plans change. And so, and life throws in a few curve balls as we go. So yeah, financial planning is is a moving target." (05:03)

"With a financial advisor, you have a partner and I review these things once a year with my clients. Now if nothing has changed, I just say, you know what, nothing has changed. But it's always a good idea to keep eyes on your estate plan because things do change. Tax law changes." (15:36)

"The bank is an intermediary, right? So there's the third party, they facilitate the transaction, but with cryptocurrency and the blockchain and all those things. They are trying to remove the middle guy and have you go to the two parties to communicate yourself and eliminate the middleman." (22:46)

About Lynda Paul:

Lynda Paul is the owner, founder, and chief investment advisor of Sound Money Management, Inc., RIA, an independent Registered Investment Advisory firm in San Antonio, Texas. She is a Certified Financial Planner® professional and an inactive CPA. With an undergraduate degree in corporate finance from Ball State University and a master's degree in finance and marketing from Keller Graduate School of Management, Lynda is celebrating 28 years serving the needs of her clients in a spectacular way, operating her firm as a fiduciary. Lynda believes that when it comes to choosing a financial planner, independence, trust, and competence are foundational virtues. She has helped more than 500 clients achieve their financial goals and manages millions of dollars for her clients around the country.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Jeanette Nyden an experienced lawyer and negotiator. In this episode, they discuss contract negotiation, providing valuable insights and practical tips to help listeners secure the best deals and navigate complex pricing mechanisms.

What You'll Learn In This Episode:

• How to negotiate contracts.
• How to identify risk.
• How to do a tradeoff.

Quotes:

"The problem is that, you know, sales service providers, they want time and materials cuz they're not a hundred percent sure what's going on, what they're gonna meet when they get in there and start working on it. The business objectives are not crystal clear, so they could lose money on a fixed fee." (03:47)

"When you can deeply listen and you can make the message that you are trying to convey attractive to the listener, you're more likely to reach an agreement." (07:42)

"We need to build the contract right in the first place. And if you are the receiving end of someone else's contract, then you really do have to get an expert in that industry to be able to read it and review it and issue spot." (13:07)

About Jeanette Nyden:

Jeanette Nyden is an accomplished author, co-authoring 4 books on contract management, including "The Contract Professional's Playbook" and "Getting to We." She is also a co-creator of online training programs for contract, sales, and procurement professionals. With extensive experience in negotiations, she has successfully handled deals ranging from preferred-vendor agreements to outsourcing contracts worth hundreds of millions of dollars.

Jeanette has trained contract professionals at Fortune 50 corporations and various companies generating substantial annual revenue. Additionally, she has taught as an adjunct professor at Seattle University and the University of Tennessee's Center for Executive Education. Jeanette holds a Juris Doctorate from Southern Illinois University and is licensed to practice law in Washington State.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Tony Wang about how to overcome business obstacles and upgrade your core identity around money for a lifetime of fulfillment and abundance.

What You'll Learn In This Episode:

• How to overcome your limiting beliefs.
• How to achieve your business goals.
• How to market to the right niche.

Quotes:

"I'd say the most important thing before anything else is just understand who you are marketing and selling to. And the biggest mistake I see people is they're so, so wrapped up in their own services and their own products that they forget that it's really there to solve someone's problem." (03:35)

"So you would change the mechanism and that's how you stand out is by making it more believable, by introducing a new mechanism, something people haven't heard before." (06:59)

"I would say from an ad perspective on how to get someone to click on the ad it's really just about grabbing their attention and making it relevant so you can apply this same idea to funnels." (11:22)

About Tony Wang:

Tony Wang is a business coach and mentor who helps business leaders and entrepreneurs redesign their thoughts, emotions and beliefs in order to create a more fulfilling life. He helps his clients overcome their negative mental patterns and unconscious self-sabotaging patterns to achieve more success and happiness in their lives.

Tony's approach to coaching is based on the idea that our compulsive mental and emotional responses influence our behavior and shape our reality. He helps clients dissolve the root cause of their unwanted mental patterns that hold them back from unlocking their full potential and consciously creating the life they truly desire.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview father-son duo David and Colton Chorpenning about their new book titled "What The F*ck is Next?" If you're tired of settling and want to take control of your own destiny, this is a must listen!

What You'll Learn In This Episode:

• How to set life goals.
• How to find your life path.
• How to adjust to the unexpected.

Quotes:

"Once I had moved out there, a recruiter reached out to me and it was because I created this intention and designed my life around achieving this goal. I've been at Google now for four years, so, the process has worked amazing for me." (03:18)

"A key to the process is answering all the questions that you have, identifying the things that you've been good at that you like to do and then figuring out a way to prioritize those for the next 30 to 60 days and get started. What's next in that one area of your life?" (10:13)

"Writing down your goal, just making it so much more serious and important and actually consequential to you so that you'll stick to it much more effectively." (16:53)

About David & Colton Chorpenning: David is the co-author of What The F*ck Is Next, a book he wrote with his son, Colton Chorpenning, to help people use intention to have greater happiness, fulfillment and success. David has a Counseling and Human Services PhD and has helped adults of all ages connect to their strengths, and what they love to create the life they most desire. Colton has followed the Process outlined in the book to achieve his greatest intentions, including traveling to 16+ countries and getting a position at Google, where he now works as a Senior Interactive Producer for Nest and Pixel. Colton has also used this Process to design a digitally nomadic lifestyle without compromising wealth generation or a career. In addition to his work at Google, he is a real estate investor, producer of an independent Sci-Fi film, and management and marketing advisor to artists.

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