Elite Expert Insider Podcast

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Maximilian Wühr about how his background in economics and his passion for building companies led him to this unique venture, and learn about the coincidences and experiences that shaped his path in the automotive industry.

• How to collaborate for success.
• How to have imagination in problem-solving.
• How to have mission-driven clarity.

"So we partner together with the existing ecosystem, buy these vehicles, and then you simply get a consumer that signs up for a six or 12 month subscription. And after that subscription, we basically return the car either to a dealership or to the manufacturer directly." (04:03)

"Having that mission is, The first aspect that already gives a lot of clarity, but then on the next step, you also need to have all the resources to achieve these missions. And that's oftentimes where companies fall apart." (10:39)

"If you really set your mind to it, if you really wanna solve a problem, with a little bit of fantasy, with a little bit of imagination, you will be able to adjust these toolings and you might be surprised at how far you would come." (15:20)

We're revolutionizing conventional car ownership and making driving with FINN as easy as buying shoes online. An instant, flexible car subscription from your favorite brands that includes everything except for fuel. With the fully digital process, you save not only time and effort but also avoid high costs. No more annoying service station visits and no hidden costs. Just give it a try!

Sustainable mobility is at the heart of FINN. That's why we facilitate your entry into electric and hybrid mobility. In addition, we offset the CO2 emissions of your car by supporting selected climate projects. You can focus on driving instead of having to feel guilty about environmental consequences!

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, discuss the realities of business setbacks and how to recover from them. From unexpected account suspensions to revenue loss during challenging times, they share personal experiences and discuss strategies for overcoming obstacles and thriving in the face of adversity.

• How to pivot your business.
• How to learn what you can control.
• How to rely on something that isn't in control.

"What you have to do is think kind of outside the box of what you can control." (04:46)

"Usually if one door closes, another door always opens, look for the door. Just remember, don't plan to stay in that hallway long and keep your eyes open for those doors to open 'em up and find out where the new path is for you to go and stay positive." (14:21)

"It just goes to show like whatever you're doing, If you're relying on something that's not in your control, like Google or Instagram or Amazon, then you have to be able to pivot and change or look at how can I make this work in a different way?" (15:33)

Writing is just the beginning. It's about ensuring your book helps you smartly grow your brand, business, and credibility. Founders Melanie Johnson and Jenn Foster built Elite Online Publishing with a singular purpose in mind: to empower you to deliver authority in every word you write. They, along with their team of experienced publishers, deliver a high-touch and high-impact experience for creating, publishing, and marketing #1 bestselling books. In fact, they are passionate about more than telling great stories. They are adamant about proving the value of your perspective and expertise by ensuring you become a #1 bestselling author. So much so, they guarantee it. No matter where you are in the book writing process, Elite Online Publishing is your partner for creating, publishing, and marketing your #1 bestselling book.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Nate Lind about the world of digital businesses, e-commerce, technology, SaaS, and more. Gain valuable insights on positioning and selling your digital business in today's world.

• How to position your company to sell.
• How to predict your cashflow.
• How long it takes to sell a business.

"Have a liquidity event, put some money in the bank. Go put some of that into, upcoming slump in real estate. Buy something, multi-family, get some income from an industry that's more likely to be more passive than your operating entity." (07:13)

"I like to try to have a little buffer in the asking price of the business so we can concede, some points that I see will come up, and not be such a big deal that it blows up over a hundred thousand dollars worth of salary." (12:35)

"You're gonna have to think through those tax incentives. What your tax burden's gonna be. And you just need to remember that whatever cash you're gonna take out of the sale, and you're gonna spend on a new house or a new car, or paying off debt, that's gonna get taxed." (20:24)

Nate Lind, is an American entrepreneur, triathlete, author and business broker. Reading Rich Dad Poor Dad inspired Lind to dream of financial freedom and passive income. He exited his first company in 2016, which was an e-commerce technology to a shopping cart platform. Lind learned that selling a company and using the proceeds to buy passive income was far easier than trying to run it passively.

Nate sells companies like Realtors sell homes. He is a business broker at Website Closers, the largest marketplace of $1 million to $150 million dollar Internet, Technology and E-commerce businesses. There are 167,000 buyers looking at 103 client businesses for sale right now. This year they will sell over 300 companies to their private network.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, discuss the importance of innovation in personal, business, and family life. With technology advancing at such a rapid pace, it's crucial to keep up with the latest trends and ideas.

• How to use AI tools to help you write.
• How to use AI tools to create short videos.
• How to innovate and stay on top of trends.

"AI has the tools, but I love how we can humanize it and actually edit it and make it our own, and not just do word for word what the artificial intelligence tells us to use." (04:20)

"We have always known that video helps people to know, like, and trust you because they can see your face, they can learn about you." (09:39)

"Innovation is looking at it from the point of view of not serving your company so much, but how do you serve your client best." (16:42)

Writing is just the beginning. It's about ensuring your book helps you smartly grow your brand, business, and credibility. Founders Melanie Johnson and Jenn Foster built Elite Online Publishing with a singular purpose in mind: to empower you to deliver authority in every word you write. They, along with their team of experienced publishers, deliver a high-touch and high-impact experience for creating, publishing, and marketing #1 bestselling books. In fact, they are passionate about more than telling great stories. They are adamant about proving the value of your perspective and expertise by ensuring you become a #1 bestselling author. So much so, they guarantee it. No matter where you are in the book writing process, Elite Online Publishing is your partner for creating, publishing, and marketing your #1 bestselling book.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Sir Darren Jacklin about his inspiring journey and his tips on how to achieve optimal health and fitness, and beat the odds of age-related decline.

• How to conquer fear.
• How to live a healthy lifestyle.
• How to giveback to the community.

"Your brain's job is to protect you and keep you safe. Protection and survival. So that's what your brain's job is to do, protect you and keep you safe. But here's the thing the fear is real, but the threat is not." (09:23)

"My life is difficult compared to what? Gimme a whole different reframe of my mindset thinking I am selling outta my limitations here. I'm playing way too small in my life." (16:30)

"When you're out hiking, behavior never lies. I always watch people's feet, not their lips, because behavior never lies. A lot of people listen to what people say. I watch what they do." (26:22)

For over 23 years, Darren Jacklin has travelled 4 continents and personally trained and developed over 1 million people in over 48 countries. He has mentored entrepreneurs and business owners on specific and measurable strategies. These strategies have then been implemented into businesses to increase income, transform obstacles into cash flow and turn passion into profits. Darren has an uncanny ability to increase wealth and success by uncovering hidden assets, overlooked opportunities and undervalued possibilities.

Passionate about making a difference in people's lives, today, Darren is also working as a PhilanthroInvestor. He is committed in expanding his cash flow investment portfolio. His Private Family Foundation called Leaders Yielding to New Knowledge (LY2NK) is helping support the creation and site of a new sustainable school in the slums of Kampala, Uganda, East Africa.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Cassidy Gundersen about how small adjustments to our nutrition can have a big impact on well-being, and be inspired to make positive changes in our own lives.

• How to start eating healthier.
• How to assess your bodies needs.
• How to use food to fight disease.

"Once I got my doctorate I was able to reverse all these diseases I had. So I wanted to start a practice a little bit different than what anybody else was doing." (06:36)

"The next step I tell people, eat real foods, mostly plants and eat 'em in their whole form as close to their natural state as. I feel like the biggest thing for people is making swaps, healthy swaps. So it's not just depriving yourself of food." (10:29)

"So eating more natural foods can help us do that, but I say we need to listen to our body because different people can handle different things." (19:52)

Cassidy is a PhD student, author, and nutritionist who is also the owner and CEO of Spiro Health and Wellness. Her mission is to help people overcome health issues and improve their well-being by utilizing data-backed nutritional principles.

Her interest in health and nutrition began when she experienced chronic health complications and found little help from medical professionals. She decided to pursue education to help others who were struggling with similar issues. Although her previous experience lies in marketing and writing, her passion is in health and nutrition.

Cassidy has over 6 years of experience in social media management and digital marketing. she has worked with various brands such as Bill and Melinda Gates Foundation, Estee Lauder, Buick, Dyson, Dolby, Zillow, Disney, Cost Plus World Market, Chatbooks, Ubisoft, ABC Mouse, and Pepe Jeans. Despite having a successful career in marketing, she left the industry to pursue her passion for health and wellness.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Shirley Jump a famous ghostwriter and publisher about her journey into writing and publishing, as well as tips on what it takes to become a bestseller.

• How to know if you need a ghost writer.
• How to decide which publisher to go with.
• How to market your book.

"I believe that when a reader picks up one of my books, either a book I've worked on or one that I've written, they're giving me hours of their life. So I wanna make sure that every minute that they're spending with me is worth it." (04:41)

"I explain to all of my clients that it doesn't matter which publishing route you take, you still have to do marketing." (08:31)

"The one thing that you can control is having the best possible, most compelling words you can from beginning to end so that you create a book that readers love and that they talk about to their friends." (19:22)

Shirley Jump is an award-winning, New York Times, Wall Street Journal, Amazon, and USA Today bestselling author who has published more than 80 books in 24 countries. She has ghostwritten more than fifty books for national celebrities, sports figures, and world-famous coaches. A former newspaper reporter and director of communications for a marketing agency, she specializes in taking the jigsaw puzzle of a client's idea and transforming it into something that is marketable, engaging, and unique in a crowded marketplace. If you want your words to matter, you've come to the right place and the right experts.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Joel L. Franks about his view on the psychology of money and how our emotions and thoughts about money can influence our financial decisions, and ultimately, our financial health.

• How to define behavioral economics.
• How to change your financial habits.
• How to create a lifestyle sustaining income.

"When we talk about behavioral economics, what we're trying to say is it's a field of study that explores how actual financial decision processes are influenced by social, cognitive, and emotional factors." (04:12)

"It's not just about how aggressive you are, maybe you're someone who is more susceptible to sustainability or comfort? Because you won't be as upset if they go down, if you know, you're going to go for certain types of securities or alternative investments." (12:27)

"It's not just a learning lesson, it's about feeling good, having these positive inferences and having a better relationship with your money." (20:57)

Joel is the founder of FinWizdom and an adult financial literacy facilitator. He is an accomplished financial content developer, educator and trailblazer in applying behavioral finance to connect with an audience. With extensive financial marketing experience in banking, investments and insurance, he offers a unique perspective to financial literacy.

In addition to consulting for financial industry pioneers and giants, Joel is the host of the FinWizdom podcast series—an exploration of how your emotions influence your ability to manage money. He uses storytelling to explain investment concepts and various psychological biases that impact financial decision-making. His mission is to help individuals and organizations recognize behavioral risks and learn how to accommodate, not ignore, them.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Dorine Rivers about her new book "Brain To Bank" all about helping entrepreneurs create effective business structures, develop strategic plans, identify growth opportunities, and avoid common pitfalls.

• How to take the first step to starting a business.
• How to start marketing your business.
• How to focus on your target market.

"I think what happens a lot, especially when someone has an idea they're very passionate about is they just start creating the idea. And they don't worry about building a company." (06:14)

"You can't be everything to everybody, so who do you wanna be? And it's really, much better to be, a big fish in a small pond. So to choose that niche market is key." (14:12)

"I think you have to go to your business asking yourself two things. One, do I wanna run this business for the next 5, 10 or 20 years? or two, do I wanna run it for three to five years and make X amount and then sell it and then go start another business?" (20:35)

Dorine Rivers is the CEO of an Arizona-based firm successfully supporting corporate innovations, expansions, and exits in software, technology, medical, and life/health sciences fields, education, and others. Her expertise is in strategic planning and management, and building effective business infrastructures by creating and identifying growth opportunities and providing advisory services.

Dorine has her PhD in Business Management and Human & Organizational Systems, a Master's in Organizational Behavior, and a Project Management Professional Certification (PMP). Additional certifications include Distribution & Logistics Management, Mediation & Arbitration, and General Contractor licenses. She holds Investment Banking 63 and 79 licenses.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Neil Mirchandani about what it takes to run a successful event decor company and the challenges that come with it.

• How to create processes in your business.
• How to find unique ways to market your business.
• How to change your mindset to find success.

"The most important thing is to create processes above anything else, above sales, above trying to do marketing. It's probably the most important thing. And the reason is because if you have no processes in place, chaos is just inevitable." (06:07)

"It's actually a challenge for us to market because over time we learn that we're really more in the wholesale business than in the retail business. We can't be out there and really loud about what we're doing based on the number of NDAs, and so over time, we as a team realized that we are really not in the retail business to the end client." (09:54)

"But the reality is that I still don't feel like we've even reached close to our potential. There is just so much potential in our business and it takes a while to get outta the mindset that you can't start, extracting money from the business." (14:38)

Neil Mirchandani is at the helm of LLL Event Furnishings & Rentals, a multimillion-dollar event furnishing company located in Atlanta, GA - the entertainment industry hub of the South. From being a DJ to becoming the top provider for films and music videos, Mirchandani has even had some of his company's pieces featured on the popular Netflix dating show, 'Love is Blind,' while also being a part of the infamous Atlanta nightlife scene.

Under Mirchandani's leadership, LLL Event Furnishings & Rentals has managed to secure notable clientele, and the company's growth prospects are looking bright, all thanks to the efficient organization and systems he has implemented. The company's success formula lies in the availability they provide to their clients, which is crucial in the rental industry where timeliness and uncertainty can be major challenges. Mirchandani's expertise and leadership have played a vital role in the company's success, and being readily available for clients has helped build trust, making LLL Event Furnishings & Rentals a highly trusted and sought-after event furnishing company.

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