Elite Expert Insider Podcast

Melanie Johnson co-owner of Elite Online Publishing, interviews Preston Brown about how using formulas for your business can lead you to success.

What You'll Learn in this Episode:

• How to define your company culture.
• How to find your business capacity.
• How to live on purpose with purpose.

Quotes:

"I would say you need to figure out what stage of business you're in and then where you are getting guidance from. The most important thing you can do in business is to find which leader you're listening to,. All of us crave leadership. All of us need mentorship." (7:32)

"The formula is literally a filter for solving problems. That's all it is. You take a problem and you drop it into the top of the formula, it filters down and you know exactly what to do. And it's so easy." (15:46)

"Recession is the single greatest time on earth because it's when everybody starts complaining and giving feedback. Feedback is what every business needs. If you're in a relationship with a person, what do you need from them? Feedback. Why? Because you can make their life better. They can make yours better." (23:38)

About Preston Brown:

Preston Brown is a speaker, entrepreneur and multiple 8 figure business owner specializing in disruptive innovation & profitably scaling companies. He is a serial entrepreneur who started his first company in college and was soon making more than his professors. He had a revelation, dropped out of college and has since then been busy creating profitable companies.

Preston currently has 18 successful operation businesses with gross revenues of over $180 million. He is an expert in finance, business, and real estate and has directly advised hundreds of CEOs and entrepreneurs on how to grow and scale their companies.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Kirsty Verity about how to make money on Amazon. What You'll Learn in this Episode:

• How to pick a product on Amazon.
• How to find your target market.
• How to get your listing to the first page on Amazon.

Quotes:

"What I say is, number one fall in love with the brand first. Then the products are just the way that you actually, navigate within the brand. And that really helps when one product isn't working out the way that you want it to. Your products are not your children, right? We wanna get rid of them and we wanna easily bring a new product in." (9:33)

"When you sell to everybody, you're not selling to anybody. And so that's a real advantage when you just focus on one person and then you can focus on the main benefits of what the product is and not the features." (16:18)

"Depending on the product looking at a timeline of between two to three. When you're then fully in profit mode, your spend comes down and your profit is going up. But what most people do is they freak out in that period and think they're losing money and turn everything off." (22:51)

About Kirsty Verity:

Kirsty is CEO and founder of REAL Coaching. She has sold over $17M in physical products on Amazon since 2013 and has coached over 2000 Amazon sellers to build their businesses with real results since 2015.

She is a Strategic Branding Expert with 20 years of branding expertise and marketing strategies for many household brands. She has hosted and spoken at many eCommerce events, including the ECommerce Launch Summit and SellerCon 2019.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Dre Evans about how investing in multi family real estate will lead to your success.

What You'll Learn in this Episode:

• How to find a management company.
• How to get into multifamily real estate.
• How to use real estate for the tax benefits.

Quotes:

"There is a strength to managing it yourself. You do learn a lot of the ins and outs of dealing with tenants and having your systems in place that is great and you do keep more cash flow, but then at what expense, and that is your time." (5:29)

"People are saying don't buy. But again, depending on your market, you should still buy because it's only gonna go up. It's not like it's gonna go down. That's the thing that people don't realize. Back in the day, if we looked at trends, people would've said that today would've been unachievable." (12:05)

"I think that it's just a big mindset shift, and when you have that ability to look at struggles and problems in life and be able to be a problem solver, that's when your outlook on life changes in your ability to really make moves and really to make impact in people's lives." (17:10)

About Dre Evans:

As the CEO of That's My Property, Dre Evans is on a mission to help others achieve financial freedom and uplift communities through real estate education and leadership. A native of Chicago, his passion stems from his background as a former gang member. He is a distinguished U.S Naval Academy graduate, President Truman Scholar, & MIT Fellow.

Dre has 98 door undermanagement valued at over $13M. He is the Host of the Multifamily By the Slice podcast and co-hosts the #1 Real Estate networking meetup in San Diego called "Opportunity Knocks".

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Jeffrey Madoff about helping aspiring creatives overcome fear and doubt to create successful and long-lasting careers on their own terms.

What You'll Learn in this Episode:

• How to get over fear.
• How to define creativity.
• How to be a good storyteller.

Quotes:

"One of the most important ways to expose yourself to storytelling is read stories. Read stories that you connect to, and then start asking yourself questions as to what is it that attracts me to this. , is that the hero's journey, which is often what entrepreneurship is, what are the obstacles that you had to over." (4:54)

"People don't understand that there's a real process in doing things, and you have to discover your process. How you best work when you best work." (11:31)

"I believe the more knowledge points you have, the more little dots that are in the brain, and as those ideas pinball around up there, they create those constellations and meanings and associations that if you didn't educate yourself, you'll never form." (17:38)

About Jeffrey Madoff:

B. Jeffrey Madoff is the founder of Madoff Productions, based in New York City. Jeff is considered a storyteller and incisive interviewer. He has used those talents to help position major brands such as Ralph Lauren, Victoria's Secret, Radio City Music Hall, and the Harvard School for Public Health.

Madoff began his career as a fashion designer. He was chosen one of the top 10 designers in the U.S. then switched careers to film and video production. He has since expanded his reach to include teaching, book and playwriting, and theatrical producing.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Natasha Miller about creating systems and processes to help your business succeed.

What You'll Learn in this Episode:

• How to utilize a virtual assistant.
• How to organize your processes.
• How often you should be reviewing your processes.

Quotes:

"Really think about the client's experience. But before you think about the client's experience, You have to understand what the client really needs." (6:15)

"Once you get your system and process down, and by the way, it's down for a certain amount of time, and then as you scale and grow, you will have to adjust them." (13:02)

"I tell my team, I can't afford not to know what pain points you're feeling. . So ours is always being tweaked. I'm a different kind of entrepreneur. I'm a different kind of ceo. I'm very much not micromanagement, and I really very much rely on my team to pull the company forward." (16:56)

About Natasha Miller:

Natasha Miller isn't your average CEO. She sits at the helm of Entire Productions which has been an Inc. 5000 list of fastest growing companies in America for three years in a row. Natasha studied entrepreneurship at the Harvard Business School and MIT, and is a trained classical violinist and accomplished jazz vocalist. She now resides in San Francisco, CA where she is a member and is on the regional board of EO (Entrepreneurs' Organization).

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Sarah Panus about repurposing your content and telling your story.

What You'll Learn in this Episode:

• How to use storytelling in your brand strategy.
• How to make your brand relatable.
• How to map out repurposing your content.

Quotes:

"I think every good content marketing, storytelling plan needs three things. It needs F, E, D, which is focus, empathy, and data. So these things will help you figure out what it is that you should be talking about." (6:37)

"The biggest thing I would say is to humanize the story. So that's the beauty of storytelling versus facts and figures alone." (16:41)

"The first thing you wanna do to repurpose content is you wanna map out first all the different channels and or partners that use and share content for your brand. I call that your content ecosystem." (22:26)

About Sarah Panus:

Sarah Panus helps content marketers use brand storytelling to attract upper-funnel leads that drive lower-funnel results. Using her signature F.E.D. Method (focus+empathy+data) she helps marketing professionals think like Editorial Directors to humanize their brand and create winning brand storytelling strategies.

Whether she is working as an extension of your internal team; coaching you from behind-the-scenes in one of her online brand storytelling courses; or jumping in on a quick project, she looks forward to helping you.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview David Dodge about how to get into discount real estate investing to make a long-lasting profit.

What You'll Learn in this Episode:

• How to find cash for your investment property.
• How to become a real estate investor full time.
• How to find properies to buy.

Quotes:

"Lesson number one, you make your money when you buy, you get paid when you sell. Lesson number two, is marketing." (05:51)

"Real estate investing is buying something and making it pretty, making it nice, fixing it, updating it, and then turning around and selling it for a profit or buying something, often fixing it up, which I like to do in the beginning, and then keeping it and renting it out." (08:51)

"At the end of the day, where that cash comes from is irrelevant. It doesn't have to be my cash. It could be a lender's cash. It could be a private lender. It could be a hard money lender. It could be another investor that has cash. It could be another investor that has a private lender or a hard money lender. Doesn't matter how that money gets to the title company. When the seller walks out, they're walking with cash." (18:26)

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview James Swanwick about how an alcohol free lifestyle can affect your sleep schedule.

What You'll Learn in this Episode:

• How to quit drinking.
• How to change your mindset.
• How to get a good nights sleep.

Quotes:

"We need to rewire the mindset around alcohol. Instead of looking at it as something that we desire and that we worship, we associate it with fun and with celebration or with stress relief, we need to rewire the brain and look at it for what it truly is, which is attractively packaged poison." (4:25)

"You're gonna seek comfort by having a couple of drinks each night, but then as soon as you remove that, And now you've got clarity and focus." (12:40)

"Studies have shown that if you drink within a few hours of bedtime, then you will have compromised sleep. No question. Because think about it. When you drink alcohol, your body doesn't relax." (15:55)

About James Swanwick:

James Swanwick is an Australian-American investor, entrepreneur, speaker, health coach and former SportsCenter anchor on ESPN and host of The James Swanwick Show podcast.

He is the creator of blue-light blocking glasses Swannies from Swanwick Sleep, which helps people sleep better; and the 30 Day No Alcohol Challenge, which helps people reduce or quit alcohol. Forbes magazine voted him one of the Top 25 Networking Experts.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Myles Gage about his educational app Rapunzl to inform people about investing without risking their own money.

What You'll Learn in this Episode:

• How to invest over a period of time.
• How to get into the investor mindset.
• How to learn to invest on Rapunzl.

Quotes:

"I think the first thing, if you're curious about the stock market or think this is something that you wanna do, it's to first start to educate yourself and start to read. So you don't necessarily have to just go invest tomorrow." (4:58)

"I think that a lot of really successful investors, unless you're a hedge fund manager or something like that, you're not necessarily thinking about how am I getting rich overnight. A lot of the best investors are doing this for a long period of time." (10:16)

"We need to go on a road trip and meet our potential users, find out where they're at, and we were figuring out other streams or other mediums to market the platform, digital ads and things like that. So what we did is we bought a van we wrapped it in the Rapunzel logo and we drove to the colleges around us." (13:17)

About Myles Gage:

Myles is the co-founder of Rapunzl and an advocate for financial education especially for individuals in underserved communities. Attending Ariel Community Academy on Chicago's south side exposed him to the stock market at a very young age, as financial literacy was the crux of its curriculum.

That's why, subsequent to graduating from the University of Illinois Urbana-Champaign, Myles developed Rapunzl with his highschool friend, Brian Curcio. Together they designed and developed an app that addresses the three roadblocks that prohibit many from understanding the stock market: fear, exposure, and accessibility.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Jeroen Corthout about how to organize your sales using a CRM tool called Salesflare.

What You'll Learn in this Episode:

• How to use a CRM
• How to close people in sales.
• How to use CRM as a solo entrepreneur.

Quotes:

"Know when to follow up, organize yourself so that you follow up at the right times so that you don't forget about customers, otherwise you will disappoint them." (07:54)

"Really figure out first what you need. Then do some Googling around and and see which CRM solves your issue. Then make sure that your team likes using it, because if they don't feel good about it, then you'll be paying for a CRM that goes unused." (13:28)

"This doesn't have to be a huge discussion but there needs to be some discussion. You need to plan things together, look at things together, a lot of businesses skip that." (14:49)

About Jeroen Corthout:

Jeroen Corthout is the co-founder of Salesflare, a simple but powerful CRM that automates updating your data so you don't have to. Jeroen had to use a CRM system in his job and hated how much effort it took to keep everything up to date. And if you didn't, your CRM quickly became useless.

He also realized that a lot of salespeople tracked deals outside of the CRM because they didn't want to be hassled by management until the deal was further along. He came up with the idea of a sales tool that could build off the data that was already there, make better use of automation and rely less on people having to manually update information. He built it not as a replacement but as an extension for a CRM application.

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