Elite Expert Insider Podcast

Melanie Johnson co-owner of Elite Online Publishing, interviews her business partner Jenn Foster about her journey in website development and how they ventured into the publishing industry.

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• How to gain credibility with a website.
• How to know what kind of website you need.
• How to promote your book with a website.

"Especially even just, any business, if you don't have a website, how do they know you're real and you're credible? And where can they go to contact you if they need to contact you?" (06:34)

"If you're not a blogger and you don't plan on posting a blog or hiring someone to do your blog, then you don't need a blog post on your website." (10:49)

"An author website really is robust and makes it so people can know, and trust you more and wanna know more for your next book or for your services." (14:56)

Jenn is a Wall Street Journal, USA Today, and International bestselling author. She is the owner of Elite Online Publishing and Biz Social Boom. Companies dedicated to helping business owners of all sizes thrive in today's highly technical world of product and service promotion. Jenn owned and operated a successful local chain of retail stores, where she honed her online marketing skills. From local brick and mortar stores to online entities, to large international corporations, Jenn's years of experience and expertise has now helped hundreds of businesses become front-page news on major search engines.

She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans. She is passionate about helping busy entrepreneurs, business leaders, and professionals to create, publish, and market their books, to build their business and brand. She encourages new authors to share their stories, knowledge and expertise to help others. With her marketing and digital background, Jenn uses the best strategies for her client's books to boost their sales and marketing platforms and helps them #1 bestselling authors.

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Jenn Foster owner of Elite Online Publishing, interviews her business partner Melanie Johnson about unveiling the marketing secrets of a Wall Street Journal bestselling author and former Miss Michigan.

• How to find the entrepreneur mindset.
• How to think outside of the box.
• How to market your book.

"It's all about learning skills, they were teaching how to publish a book, how to do digital marketing, which was all new to me. I felt like I was a sponge, just soaking it all up." (08:15)

"What is working, what's not working? And really it's trying things. And I wanna talk about speed as well, so you can think about trying things. Or you can just jump in and do them. And sometimes it's the speed that's successful." (11:26)

"One thing that will help you to become successful, which I think all entrepreneurs need to do, is make processes. We always ask the question, do we have a process for that? No. Well, we need to make a process, document that, write it down, have steps." (15:30)

Melanie Churella Johnson is a powerhouse media mogul and entrepreneur. She is the owner and founder of Elite Online Publishing, which has published over 3000 books making all of its authors #1 bestsellers. Melanie got her start in the industry by owning and operating two TV stations in Houston and Dallas that grew to be worth over $100 million dollars. Melanie is also a WSJ/USA Today, 16x best-selling author, and TEDx Speaker.

Melanie is a co-host of the popular podcast Elite Expert Insider. She started her career as a News Anchor in Detroit after she won the title of Miss Michigan and was the first runner-up to Miss America.In her professional life, Melanie has been involved in many high-profile projects. She built the 25,000 sq.ft. Houston Mansion and the 13,000 sq ft Walloon Lake House - both of which became successful six-figure short-term rentals. She also started Charity Auction Consignments, which helped charities raise over $600,000.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Mikelann Valterra about the economy, investment trends, and strategies for managing your money with confidence.

• How to understand your money personality.
• How to relieve your financial anxiety.
• How to create a spending plan.

"I hate the word budget, because it's so diety sounding. I'm gonna live on leftovers. But a spending plan is a tool that you design to say, okay, where do I want my money to go? What is the life that I most want to live? And then how do I use money to literally create this life?" (07:56)

"Part of it is the mechanism of when you know, when you're in a whole stop digging. And how do we set up systems from a cash flow point of view so that you don't add debt, and then once people are stabilized, then we look at a lot of the things that I know everyone has heard about, which is, let's look at the interest rates on the cards." (12:31)

"What I think is really interesting about the whole topic of earning your worth is there's a lot that we do control that we can do around earning what we're worth." (16:27)

Mikelann is an author, keynote speaker and money coach who helps women transform their relationship with money to create a life they love. For over 20 years, she has been a thought leader in the field of Financial Psychology. Her strong background in emotional intelligence, paired with her practical money strategies enable her clients to consciously design their life, while escaping financial stress and anxiety. When she's not working with clients, you can find Mikelann on the dance floor, indulging her love of Argentine Tango.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Michael Buzinski about SEO and growing businesses, with his 20 years of experience building a multi-million dollar creative agency and working with over 750 enterprises and small businesses.

• How to draw unique traffic to your website.
• How to narrow down conversion rates.
• How to build a website.

"A lot of times in marketing we are attracting the wrong people. So increasing the average revenue per client can come down to something as simple as only talking to the people who are the most profitable for your business, your perfect client, right?" (5:20)

"There are literally thousands of questions that Google wants a video for that don't exist. We can show people a hundred questions to ask on their website in frequently asked questions, videos, the whole nine yards. Basically it gives you your content plan for an entire year up to two years." (10:16)

"So as long as search engines are alive and well, and people are utilizing them, websites are inevitable, and you must have one, especially if you're a b2b." (17:34)

Michael Buzinski is a life-long entrepreneur, digital marketing thought leader, and author. Dubbed a "visionary marketer" by the American Marketing Association, Michael's sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. Buzz, as many call him, has simplified digital marketing success with the Rule of 26 and is on a mission to double the website revenue of service-based businesses across America.

Buzz built a multi-million dollar creative agency and has worked with over 750 enterprise-level and SMB companies over the last 20+ years. His gift is to simplify digital marketing to the point where everyone understands it and help business owners focus on what will drastically move their revenue needle.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Sabrina Lloyd about how to become an extraordinary leader in all aspects of your life, from family to business and beyond.

• How to take steps to becoming a leader.
• How to manage timing and sequence.
• How to innovate in leadership.

"You'll see the first thing you need to do is become self-aware. You need to know yourself, and then you need to surround yourself with other great people so that you can learn and allow yourself to be mentored." (04:12)

"When you are a woman and you have a child, no one is going to be needed more than you. So timing and sequence matters a tremendous amount. This is why when I meet young people and they're talking about settling down, I'm like no. When you're young you work hard when you have the most energy." (11:14)

"I'm here to lead my life and I can't be so concerned about what you are thinking about me in this moment because this is my life and I have to push out what it is that I'm looking to create for myself." (18:30)

Sabrina Lloyd is an entrepreneur, executive coach, and self-made millionaire. She leads with courage and strength and works to equip people with what they really need to succeed. Using the right tools and knowledge, She empowers people to become the courageous and strong leaders they were meant to be.

Sabrina started her career at American Income Life and quickly rose as a top 10 producer in her first year and went on to continuously break records. She is now the founder and CEO of L.L.O.Y.D. Agencies, which has been voted one of Chicago's best places to work. L.L.O.Y.D. Agencies is one of the fastest growing AIL members and provides its members with executive training and leadership coaching. When she's not working, Sabrina enjoys traveling, reading, and her car collection. and being with her three beautiful children.

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Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Valerie Hayes about enhancing your business strategies, and implementing sales productivity.

• How to manage your processes and people.
• How to have direction and tools to achieve your goals.
• How to manage your growing business.

"Most people try to start with processes, and actually you have to start with the people. I come in and I get to know the people, I'm seeing how they're communicating amongst themselves, which is reflective of typically the lack of processes." (4:53)

"Identify your one primary lead source and then you put metrics in to track how that lead comes in and what happens to that lead during the sales process. By tracking the lead, you're gonna see where you have holes in your sales process that you can then tweak." (9:52)

"Once you get people to operate in their zone of genius, They just naturally increase their own production and naturally are producing work at a high level of excellence." (16:45)

Valerie Hayes is on a mission to help small businesses beat the odds and push through the roadblocks to become an industry leader. She helps overburdened entrepreneurs, small business owners, and CEOs run their companies like a high-performance sports car. Fast and effective.

As a Fractional COO, Valerie helps untangle everything that's not working smoothly, sorts it all out, and puts it back together. No more late nights stuck at your desk trying to figure it all out. Valerie is convinced that fewer businesses would fail if people knew more about how to run their business well and how easy it can be. Her direct, down-to-earth approach takes the mystery out of running a business.

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Melanie Johnson co-owner of Elite Online Publishing, interviews DJ The Money Coach about how he motivates people to gain financial freedom.

• How to gain financial independence.
• How to earn $8,333 a month.
• How to pay off your home in 7-10 years.

"Here's what the rule of 72 is. You take 72, the amount of interest that you're earning, or most importantly, the amount of interest that you're paying. Let's say it's 12. You divide 12 into 72, you get six. That means that your interest will double against you every six years if you are paying the minimum payment." (7:55)

"Understand from a mortgage standpoint, most Americans biggest asset to wealth is their home. And then if they're fortunate, like you and I, they get a small business, now they have a chance for multi-generational wealth." (16:26)

"I would sit down with you first and foremost to see which road is best, when is the best time to just pay it off? When is the best time to use credit and get massive business credit lines, which we can show you how to do that interest free for 18 months up to a quarter million dollars. So it depends on the individual." (22:43)

DJ is passionate about teaching and engaging audiences about overcoming financial hurdles as well as helping them gain wisdom, understanding, and power from the 7 Spheres of Money principles of success. He loves connecting with people who want to challenge their beliefs and habits to grow their wealth and create financial independence. His team and DJ are committed to producing a workshop or presentation that fits the needs that you have today.

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Melanie Johnson co-owner of Elite Online Publishing, interviews Tamara Thomson about how to think through you're content and how it works on different platforms to turn your brand into a success.

• How to plan out your social media strategy.
• How to choose which platform to optimize.
• How to repurpose your podcast.

"What we always suggest is to at least post Monday through Friday once a day, and we always suggest to our clients, post something fun on the weekends, post something that relates to your audience." (11:51)

"Our team repurposes the content into profound quotes or statements from the guest or the host. So it's both. So it leverage them as the authority on the show, which then they'll both wanna share it out, not just the host, but also the guest, right? So they're recruiting micro content from quote graphics and imagery as well." (16:21)

"If you want to have people that pay attention to the content going out there too. The messaging needs to resinate, you have to have those detailed people and yeah, and it's just one of those things that's when you're building something like a podcast, how can you market it? How can you be everywhere?" (22:48)

Founder of Broadcast Your Authority, Keynote Speaker, and award-winning director who found her niche with inspiring storytelling through high-quality video production. Tamara started her career producing for corporate clients such as Safeway, Gabrielle Cosmetics, and Microsoft.

Tamara saw the need to SHIFT and help entrepreneurs and small businesses to gain access to the knowledge, training, and skills she learned alongside the big brands. She has since redirected her passion to serve entrepreneurs and small business owners to help them get their message out into the world through video podcasting and massive visibility through content marketing.

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Melanie Johnson co-owner of Elite Online Publishing, interviews Kristen Anderson about building up your brand and how she got into the business of lingerie.

• How to find your brands drive.
• How to build your product in public.
• How to build a sustainable fashion brand.

"So 67% of people are plus sized in the US right now as far as statistics go. So it's crazy that we don't cater more to that demographic." (4:23)

"The strategy that goes into your marketing is really important, and I think a lot of brands don't necessarily think about that as an important feature. It's about building the right content and dripping it out in the way that makes sense to the audience and tells a story that is compelling as well." (10:09)

"I think because apparel has been moving more towards sustainable materials, more sustainable fabrics. We're gonna wake up a little bit and people are gonna realize once they start making that move over that it's really hard to go back to polyester clothing and nylon clothing." (17:59)

Kristen thrives on designing and developing inclusive, fantastic-fitting, sustainably made swimwear and intimates. She enjoys positively impacting the way women feel going about their day with the garments they put on first.

In addition to her love for lingerie and all things lovely, she enjoys helping new fashion founders learn the industry while building their brands together from the ground up. Over her career, Kristen has played an instrumental role in numerous brands from initial concept through launch and beyond with sell-out success.

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Melanie Johnson co-owner of Elite Online Publishing, interviews Rachel Richter about how to realign yourself and your brand to achieve innovative success.

• How to start with alignment.
• How to identify having misalignment.
• How to implement alignment change.

"There are things that we can do that might be a bit misaligned that you might not know about. That is translating into things like unmet business needs. Or, lack of productive engagement." (04:52)

"If your intention does not align with the mission then it's really a question of why are you there to begin with? But a lot of times as long as the intention is mutually beneficial to what's being asked, then it's simply a way of plugging in and seeing and understanding." (13:01)

"Tech does not transform itself, people do. So neither do organizations. Organizations don't transform themselves, people do. So unless it works for the person, it's not gonna work for the group of people." (19:07)

Rachel Richter is the Founder and Managing Partner of INLIGN, the premier alignment advisory and coaching practice for leaders and teams seeking to create greater alignment and drive next-level results.

Rachel's background includes innovating & delivering billions of dollars in value for shareholders and the public for over 15 years in both publicly traded companies and federal agencies. She delivered where many thought innovation or even agreement was impossible by leveraging her creativity and unique blend of EQ & IQ to secure buy-in and align stakeholders.

Rachel is one of few holistic mentors who dedicates time to support individuals in their journey to thrive while also working with organizations & teams through her advisory & coaching practice.

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