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What happens when you realise your life's potential extends far beyond your current path? Multi-award winning luxury business strategist and author Elizabeth Solaru faced this exact moment while working as a microbiologist, sparked by a mundane conversation about courgettes that made her question everything. Her remarkable journey from laboratory technician to luxury cake artist serving royalty demonstrates how recognising your untapped potential can transform your entire existence. With unflinching honesty, Elizabeth reveals the pivotal moments that shaped her career trajectory, from resigning without a backup plan to cold-calling her way into elite circles with nothing but determination and £40 in the bank. 

Elizabeth tells her story and gives advice in her new book, The LUXpreneur. Whether you're considering a career pivot, starting a business, or simply feeling that there should be more to your professional life, Elizabeth's journey offers both practical wisdom and the permission to believe in possibilities beyond your current circumstances. What potential within you is waiting to be unleashed?

Check out her stunning luxury cakes🎂

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The LUXPreneur: How To Build A Luxury Brand

The LUXPreneur: How to Start and Build a Successful Luxury Brand offers a comprehensive exploration into the world of luxury entrepreneurship. Authored by Elizabeth Solaru, this book addresses the pivotal question: "How do I find affluent clients?" Drawing on two decades of experience in catering to high-end clientele globally, Solaru provides an in-depth analysis of luxury entrepreneurship and client psychology.

The book categorizes various types of luxury entrepreneurs and delves into the distinct psychologies of luxury clients. It offers practical guidance on locating these clients both online and offline, and mastering the nuances of selling to them. Readers will uncover the strategies luxury brands employ to create allure and learn how to tailor their approach to different segments of luxury buyers, from aspirational clients to the ultra-wealthy.

Solaru's insights into the archetypes of luxury entrepreneurs are particularly valuable,

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"Enjoying 'The Conversation'? Support the podcast by buying me a cup of coffee ☕️

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Purchase books by the featured authors through my affiliate shop on Bookshop.org

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