Elle Potential

Meet The Salty Locks™ Sisters, Brittany Harrington and Amber Harrington Carraway.

They are the powerhouses behind building the most buzzed about and sought-after salon in the South, Studio 285. 

Brittany and Amber are the perfect combo, the Yin and the Yang -with Boho Britt’s celebrated career as a renowned fusion hair stylist and Amber’s savvy business intuition.   The heartbeat of their brand is based on a true passion.

On the episode, Britt shares her story of how she began her career at 14, and grew into a self-made powerhouse, with no college degree.  Not only is she an entrepreneur, she is also a highly sought after celebrity stylist and fusion extension stylist in North America. Brittany has led runways, such as being lead stylist for The Knot and has styling credits from the Today Show, Tony Awards, Dior Fashion Week. She also is a  go-to stylist for Bravo TV reality stars like Teresa Giudice of Real Housewives of New Jersey and Ariana and Brielle Biermann of Real Housewives of Atlanta and Don’t Be Tardy... 

Amber graduated from Augusta State University with a BA in Sociology and a minor in Business. She is a powerhouse and her intuitive knack for business has led and grown Studio 285.  In 2018, Studio 285 received recognition by Salon Today Magazine, announcing them as Salon of the Year Top 200 in business, Winner of Metros Best Salon in Augusta, GA and in  2019 Winner of Best Salon in Evans, GA.

Connect with The Salty Locks™ Sisters:

Salty Locks Extensions:
www.SaltyLocksExtensions.com
@SaltyLocksHairExt

Studio 285:
www.studio285inc.com

Boho Britt:
@BohoBritt

Amber:
@Ambolina02

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Meet Cindy Rodriguez, Founder of Elimu Girls  (a division of Elimu-USA), a 501(c)(3) established in 2013 to equip girls with the skills to transform the outcomes of their lives.

Elimu Girls is a 2-year vocational sewing program that provides a safe space for vulnerable girls in rural Kenya to live, learn, grow, and give back to their community. They are  based in the coastal region of Eastern Kenya and their girls are from small rural villages in Kilifi County.

The Elimu Girls mission: Empowers Her to become community leaders and entrepreneurs ensuring financial freedom, self-worth, and equality. 

Cindy's passion for human rights, gender equality, and access to education led her to start this grassroots international organization.  Cindy is a second-generation Latina woman living in Southern California. Her family stories chronicle the lives of Mexican immigrants who worked at the Simons Brickyard in Los Angeles, CA. She feels a sense of connection with the poverty-stricken teens in rural Kenya, as they were both given a second chance at life through education and empowerment. 

In today's episode, Cindy shares her story of how she pivoted from being an education administrator and teacher  in California and into becoming the Founder of Elimu Girls. Cindy has an MA in Curriculum & Instruction and an MA in Education Leadership. 

Connect with Cindy:
Social Handles: @Elimugirls
Website: https://elimugirls.com/

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I am so exited to introduce to you a new season of the Elle Potential Podcast. In this episode, I recap the first season and spill the details and featured powerhouse guests who I will be connecting and introducing you to on this new season!

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Hello Season 1 Recap with your Host, Brittany Tibbitts!

On the episode, Brittany  gets real and raw about her experience with podcasting throughout this first season.  She dishes the depth of the details  about what is has been like with going all in. She takes you on a behind-the-scenes ride, opening up about all things Elle Potential Podcast, Powerhouse Guests, and even shares the personal things  that she was experiencing throughout this same time.  You won't want to miss this episode. Tune in and make sure you leave a review!

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Meet Addie Gundry, CEO and Founder of Pluie. Pluie is the world’s first ever self-sanitizing diaper changing table that is changing the whole public restroom diaper-changing experience for it’s users.

Addie has an extremely dynamic and accomplished background, she has appeared on The Food Network, wrote for Martha Stewart Living, and designed food and beverage products for top brands, such as Starbucks and Doritos, at a Chicago innovation agency. She is also the author of eleven cookbooks, where she makes elegant recipes easy and approachable, transforming any cook into a chef.

In 2021, Addie was named to INC. magazine’s Female Founders 100 List, Time recognized and listed Pluie as one of the best inventions of 2021, and most recently, Pluie became certified by the Women’s Business Enterprise National Council.

On today's episode, Addie shares her story of how she pivoted from the culinary industry and into the diaper-changing industry.

Connect with Addie:
Social Handles: @hello_pluie and @addiegundry
Website: www.hellopluie.com

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Meet the Founders of The Skin Bitches, Katy Stoka and Doris Richards.

On today's episode, Doris and Katy deep dive into how and why they started their skincare line, their journey of entrepreneurship, and open up about the realities of owning a business.

Katy Stoka is a mom, wife, inventor, and businesswoman. In 2013 she invented the magnetic eyelash. She patented and built a company around the invention which grew in popularity to become the #1 most Googled beauty question in 2018. She sold across 152 Sephora stores in the US/Canada and also live on QVC and HSN. Stoka has been recognized in Vogue, Allure, O the Oprah Magazine, the New York Times, and countless others. She sold the majority of the company and currently holds minority, founder, and board positions. During the COVID-19 pandemic she knew she wanted to start her second company, this time with a cofounder to both solve her aging skin problems, and to inspire others.

Doris Richards is a mom, wife, inventor, and businesswoman. A former three-time US champion and five-time All American Division I college athlete, she spent many years competing in the sun. As a true product junkie, she consistently scours websites and samples products to combat any signs of aging skin. Her first invention, Sexy Sweaties, was an ingenious way to remove undergarments after a workout. She knew for her second company her expertise in beauty, wellness, and combating aging while inspiring others was paramount.

Connect:
Instagram: @theskinbitches
TikTok: @theskinbitches
Website: https://theskinbitches.com

On the episode, we talk about the super cute bitch visor, check it out here: https://theskinbitches.com/product/bitch-visor/

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Meet Dr. Axi Patel, Fashion Designer and Co-Founder of her Fashion Label, Tanisi.

On today's episode, Dr. Axi and I talk about how she balances being a full-time primary care physician, Co-Founder and Fashion Designer  of her Western Casual fashion label, Tanisi.

Along with Dr. Axi, is her Co-Founder, Mentor and Mom Shreya Patel. Shreya is also the Founder and Creative Director of the hugely successful South Asian fashion label, RAAS.

Shreya launched her first fashion label, RAAS after moving from India to the United States.  Her South Asian inspired brand reached huge success and become the inspiration between a collaboration brand with Dr. Axi.  

This daring duo started their label with hopes that their consumers would feel empowerment to rise above the things that were trying to hold them back by channeling their inner diva.  

Their fashion label stands out with bold designs and handmade pieces. They use rich vibrant colors and fabrics, which make people feel beautiful wearing them.

After only launching Tanisi in 2021, their label hit a milestone in February 2022 - when they were asked to showcase their  first collection at NYFW.

Their line is bold and fierce. Tanisi drives to empower all those who hope to do more in life.

Throughout the episode, Dr. Axi shares how her mom, Shreya, served as her role model and mentor of being in the fashion industry. 

Connect with Dr. Axi:
Instagram: @doctor.axi,
Website: https://alwaystanisi.com/

In the episode, we talk a lot about Shreya's first fashion label, RAAS:
Instagram: @shreyarpatell
Website: https://raastheglobaldesi.com/

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Meet Avery Carl, short term rental (STR) real estate industry expert and CEO of her agency,The Short Term Shop.

Avery is a powerhouse in the real estate investment market. On today's episode,  Avery shares her story of how she went from a $37,000 annual salary job in the corporate world to becoming the CEO of her business, The Short Term Shop. 

The Short Term Shop is a real estate team that helps investors acquire short term rental properties in the most recession-resistant markets, and educates them on the same methods that ultimately led Avery out of the corporate rat race and into financial freedom. 

Avery is also the author of Short Term Rental, Long Term Wealth:Your Guide To Analyzing, Buying,and Managing VacationProperties, and the host of “The Short Term Show" podcast.

Like most, she stumbled into real estate through her first home purchase in Tenessee… and the rest is history!

In just 5 and a half short years, She has over 205+  doors through strategically investing in short-term and vacation rentals. This strategy allowed her to grow her portfolio much more quickly than starting off with traditional long-term rentals.

She has helped over 4,500 families create generational wealth through real estate investing.

In 2020, Avery was named one of Wall Street Journal’s Top 100 and Newsweek’s Top 500 agents.  She has sold over $300 million in Short Term/Vacation Rentals since 2017.  She has also been featured numerous times as an industry expert on  the "Bigger Pockets" podcast  and was a featured speaker at multiple Bigger Pockets Conferences, as well.

Connect with Avery:

Instagram: @theshorttermshop
Facebook: https://www.facebook.com/theshorttermshop,
Twitter: https://twitter.com/ShortTermShop
Website: www.theshorttermshop.com  

Book: https://www.amazon.com/gp/product/B091FL5TXP/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0  

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Meet award-winning writer and marketer Melissa Fiorenza.  Melissa started her writing career in NYC and hit the ground running. She has been writing for over 15 years on a range of topics, including health and fitness, parenting, women's issues, careers, and more.  She interned at Cosmopolitan,  contributed for Time Out New York and was Editor for (the previous) Quick & Simple Magazine.  Her work can also be found online, where she writes for outlets such as Orangetheory, EatThis, BestLifeOnline, Health, and  Prevention.  Melissa is also an ADDY award-winning copywriter, content strategist, and marketer for a higher education marketing agency and has been invited to speak at several marketing conferences.  In 2012, she published her first book, Twentysomething Girl.  This past year, Melissa was recognized by the Albany Business Review as a 40 under 40 honoree.

In todays episode, Melissa shares the different barriers she broke through to design the perfect work-life balance. 

Connect with Melissa:
Instagram: @MelissaFiorenza1
Website: www.MelissaFiorenza.com

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Meet Nadia Ladak and Simone Godbout. They are two of the (4) Co-Founders of Marlow, a menstrual health brand that has created the first-ever lubricated tampon.

The conversation gets real as we break-free from the hush-hush societal standard and talk openly about how their brand is paving a new way for menstrual health.

Their founding team of four saw a need to redesign the tampon, after 90 years of the same “old” (unevolved) design… 90 years!!!

In the episode, both Simone and Nadia get vulnerable and talk about Marlow and their journey into entrepreneurship.  Their story is inspiring, as they are paving a new way in the Women’s Health Industry!

Marlow Co-Founders: Simone Godbout, Kiara Botha, Nadia Ladak and Harit Sohal

Bio:

Nadia Ladak (she/her) is passionate about contributing to the start-up ecosystem and inspiring the next generation of entrepreneurial leaders. She is the founder and COO of Marlow, a menstrual health brand that has created the first-ever lubricated tampon delivered through a direct-to-consumer subscription model. Beyond the product, the team is taking a community-driven approach to reduce the stigma around menstrual health through education and conversations. The brand has been featured in a variety of publications including Global News, Betakit, Canadian Living, The Kit, FemTech Insider, Vancouver Sun, and more. Nadia led the team's fundraising strategy and raised a $500,000 pre-seed round and obtained $90,000 in non-dilutive grants. She is also the Ontario representative on the Startup Canada Women Advocacy Network where she participates in government roundtables to advocate for female founders. Prior to Marlow, Nadia worked at KPMG in management consulting and at TELUS Digital in digital strategy. She graduated from the Ivey Business School as an Ivey Scholar (top 10% of her class) and was recently recognized as one of Canada's Top 30 under 30 leaders by Bay Street Bull. Nadia is committed to giving back to her community through her role as a fundraising catalyst at Holland Bloorview Children's Hospital and as a mentor for the Junior Achievement Company Program where she provides weekly coaching to high school students as they operate their own small businesses. Outside of work, you can find Nadia playing her guitar, reading, and spending time outdoors biking and camping.

Simone Godbout is the Co-Founder and CEO of Marlow, a Toronto-based startup that is breaking down stigma around menstrual and sexual wellness through innovative products and reliable information. She has a background in community building, previously working as a Marketing Communications Specialist for the Glebe Business Improvement Association, where she worked with more than 300 small businesses to champion the region as a choice destination to international tourism boards. Simone has an Honours Degree in Business Administration from the Ivey Business School at Western University. Simone has also been recognized as one of Canada’s Top 30 under 30 leaders by Bay St Bull. Outside of Marlow, she loves to surf, travel, and spend time moving outdoors. 

Connect:
Social Handles: 
Instagram: @nadia_ladak, @simonegodbout, @marlow
TikTok: @WeareMarlow
Website: www.wearemarlow.com

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