Shane Dawson

Why he was canceled:

Black face

N-word

Justifying pedophilia

Talking about children in a very inappropriate way

Making sexual comments about animals

Consequences:

Lost over 600,000 subscribers

YouTube has pulled his monetization

Target removed his book from their stores

Morphe apparently removed his makeup line that he made with Jeffrey Star

Dr Disrespect (real name is Guy Beahm)

Twitch Following - 4.4m

Subs - 21k

28k concurrent viewers

First Streamer to hit 1 Million Followers

Esports Awards 2017 Streamer of the Year

In Late 2017 Doc admitted to cheating on his wife and in response chose to take a break from streaming to focus on his family

According to information discussed in a RollingStones interview in 2018 Doc’s family net worth was estimated around 3.5m

In June 2019 while live streaming at popular technology convention e3 DrDisrespect walked into a restroom.

Twitch banned Doc for 2 weeks following this law breaking incident

On March 5th, 2020 DrDisrespect announced to his fans that he had brokered a multimillion dollar multi year extension to stream exclusively on Twitch

A different Twitch Streamer known as Pokimane signed an exclusivity contract with Twitch at the same time reportedly worth around 4.5million per year

On June 25, 2020 Rumors began to circulate claiming Doc was permanently banned from streaming on Twitch. Twitch's official statement on the ban said "As is our process, we take appropriate action when we have evidence that a streamer has acted in violation of our Community Guidelines or Terms of Service. These apply to all streamers regardless of status or prominence in the community"

Most Recent Update - As of June 27th Twitch has not informed Doc of the reason for his ban.

On July 6th DrDisrespect potentially donated $50 to NickMercs, another popular Twitch Streamer and close friend of Doc. In the Donation Doc claims he was the scapegoat of Twitch.

Theories:

On June 24th years of accusations were gathered together and Twitch CEO Emmet Sheer was called out from a long history of ignoring sexual abuse claims, harrasment claims, and rasicm claims on the platform.

Here is a snippet from a recent article by ScreenRant.com about this incident and Twitch’s response “Twitch has been called out for creating and Recently https://twitter.com/eshear/status/1275234049070526464 (Emmett Shear) has responded to the accusations being made against Twitch content creators on Twitter, saying that he has heard the complaints against his company and that he is sharing an internal email from Twitter in response. The email states that the allegations against his company as well as its business partners and affiliates are being heard and dealt with. It goes on to say that the company needs to create change, and that Shear has always wanted https://screenrant.com/twitch-mixer-streamers-advertise-channels-pon3d/ (Twitch to be a safe and positive space) for all. Shear also spends an entire paragraph expressing his apologies for everything that has happened and says that he cares deeply about this topic.”

How to begin on YouTubeListen to the TIBP VIP After Show here: www.patreon.com/theinfluencerbreakdown

Talking Point 1: When and why to begin a YouTube Channel

Focus on your long term passion

What is your creative desire?

Expandable income/network

Talking Point 2: What you need to begin a YouTube Channel

How much should you spend on equipment?

What gear should you prioritize for your new channel?

What software is best for YouTube video editing?

Talking Point 3: How to begin a YouTubeChannel

What makes a channel look good?

What should be in your first video?

How many social media platforms should you share on?

TIBP VIP After Show:https://my.captivate.fm/dashboard/www.patreon.com/theinfluencerbreakdown (www.patreon.com/theinfluencerbreakdown)

Talking Point 4: What to expect from your new YouTube Channel

Reasonable goals

Monetization

Growth Strategies

Talking Point 5: Our Experiences beginning YouTube Channels

Talking Point 6: Why you should not start a new YouTube Channel

In this episode, Dan and Jacob talk about the success of Dude Perfect - a YouTube channel that consistently produces viral videos.

To listen to the after show, go to: https://www.patreon.com/theinfluencerbreakdown

Dude Perfect:FollowersYT - 52M (Most subscribed Sports Channel)

11B views

+23k new subscribers each day

Most viewed video 305M

IG - 10.8M

TikTik- 9.5M

Facebook - 18M

Short FactsDude Perfect consist of

Cory and Coby Cotton (The Twins)

Tyler Toney

Garret Hilbert

Cody Jones

They were college roommates at Texas AandM

There was a sixth member (Sean Townsend)

He is now a Doctor

Collabs with the likes of Aaron Rogers, Chris Paul, Paul Rudd, Russel Wilson, Travis Pastrana, Dale Earnhart Jr, Odell Beckham Jr. Drew Brees, Serena Williams, Luke Bryan, Zac Efron… etc.

Water Bottle Trick Shots was a point of explosion

StrategyExpansion

Dude Perfect Tour

Go Big (Book)

The Dude Perfect Show (Nickelodeon)

Nerf Line

DP Clothing

Documentary (Youtube Premium)

Gaming Channel

Potential IncomeExtremely loyal fan base (Young)

Family Friendly Content

Large variety in revenue streams

According to SocialBlade potential monthly income of $1 million from Adsense

Brand deals potentially up to $100 million (Nerf)

Estimated Net Worth of $35 - $64 million

Our #BLM special highlights three relevant and forward thinking Black Creators. Each of the Creators; Marques Brownlee (MKBHD), Andrew Bachelor (King Bach, and Courtney Blacher (TheWorldInFourDays) has proven themselves as outspoken supporters of the Black Lives Matter Movement and who have individually build incredible platforms which can now be leveraged. From Tech Youtuber, to Vine / TikTok Comedy Star, to Family Blogger and Instagramer today's episode covers a whole range of the Influencer spectrum.

We encourage you to educated yourself and seek out organizations to financially support who are creating change for BLM. Mentioned in this episode are Blacklivesmatter.com and SoulFireFood.org

Become a TIBP VIP to access the weekly aftershow through TheInfluencerBreakdownPodcast.com or Patreon.com/theinfluencerbreakdown.

Speak on BLM movement

Creator One:

Marques Brownlee (MKBHD)

Youtube - 11.3m

IG - 2.5m

Twitter - 3.9m

Interview Accolades

CEO of Motorola, Neil deGrasse Tyson, Will Smith, Elon Musk, and Bill Gates

Arguably the most notable Tech Youtuber alive.

In August 2013, https://en.wikipedia.org/wiki/Vic_Gundotra (Vic Gundotra), former Senior Vice President, Social for https://en.wikipedia.org/wiki/Google (Google), called Brownlee "the best technology reviewer on the planet right now" (Wikipedia)

Impressive Notes

Professional Ultimate Frisbee Player

Impact on BLM

Leveraged his platform for change

Posted video “Reflecting on the Color of My Skin”

Shares EXTENSIVE list of Black Youtube Creators in Description

UrAvg Consumer (Tech), CalebCity (Comedy), Roberto Blake (Business), Jacques Slade (Shoes), Krystal Lora (Tech), LamarrWilson (Comedy/Tech), TechMeOut (Tech), Morgan Cooper (Filmmaking), Zach Anderson (Tech), StarTalk (Science), Miles Somerville (Tech), RDCworld1 (Comedy), Trevor Wentt (Lifestyle), Ska Tune NEtwork (Music), Victor Kamanga (Tech), Jarvis Johnson (Commentary), Flossy Carter (Tech)

Message of It is worse to not speak up then to lose your platform

Creator Two:

Courtney Blacher (World in Four Days)

IG - 42k

Self proclaimed “Black Mom Blogger”

Creator of “The World in Four Days” travel and lifestyle Mother and Daughter blog

Impact on BLM

Notably vocal about the BLM movement

“It blows my mind that people can understand the trauma of long term domestic violence but can’t seem to wrap their heads around a century of oppression and being made to feel like you’re less.” Partial Quote from Instagram

Creator Three:

Andrew Bachelor (King Bach)

Tiktok - 18m

IG - 19.7m

Vine - 11.3m (#1)

Crossover success with many film roles including shows such as House of Lies, Key and Peele, The Walking Dead

Impact on BLM

Transformed his personal platforms to BLM platforms

$250,000 Donated towards BLM through Axe

Dialogue

Impact of the internet on the platforms of Black Creators

Signoff with Donation links

reminder to share and subscribe

Addison Rae is the 4th most-followed creator on TikTok, and the official TikTok account is one of the only accounts ahead of her. In this episode, Dan and Jake talk about how Addison Rae went viral and how much money she might be earning.

Listen to the after-show here: https://www.patreon.com/theinfluencerbreakdown (https://www.patreon.com/theinfluencerbreakdown)

Addison Rae

Followers

TikTik- 44M (Fourth Most)

YT - 2.25M

IG - 19M

Twitter - 2M

Short Facts

19 Years Old

Born In Louisiana

Started TikTok in July 2019

Moved to LA to to pursue Tiktok

Joined the Hype House Creator Collective in LA which is a collective of young

creators and the name of their LA mansion.

The Hype House is most known for hosting the D’Amelio Sisters and Addison Rae.

Known for Dancing

Seven Youtube Videos

Did a YT Collab with James Charles

Does 1-3 TikToks per day

Very Chill vibe

Strategy

Family signed with talent agency WME in early 2020

WME is a giant talent agency that owns companies such as

Zumba

Professional Bull Riding

Miss Universe

UFC

Expansion to Multi Platform

Personal Style Youtube Channel

According to a Jan 2020 Interview with HollyWire

“Well, I actually downloaded the app in July, made a post with a friend, and literally out of nowhere it got ... 93,000 likes, and I was like woah. I like this!"

Mariah Carey liked one of Addison’s early TikToks that included one of Carey’s songs.

Potential Income

Average 20m views per Tiktok

Released Merch

Aggressively sold by WME

Plenty of Branded Posts

4/30

5/2

5/6

5/8

5/12

5/14

5/16

According to TikTokersBio.com

$4m net worth

$350k per week

$1.34m per month

$21k per sponsored Tiktok

Replicability

Viral Fame cannot be duplicated

It can be worked towards

It can be taken advantage of

Working with a Talent Agency

Siobhán Odwyer is an Instagram influencer, artist, and graphic designer. She has grown her IG account to 84,000+ followers and is successfully monetizing her platform. She joins us to talk about what her life looks like, how she got started, and how much Instagram influencers can realistically make each month through sponsorships, brand deals, and other forms of monetization.

Cole and Sav LaBrant are YouTube influencers who met each other after growing large followings on Vine and Music.ly. In this episode, we discuss how this couple, along with their daughters Everleigh and Posie, have been so successful on social media. We also discuss how much money Cole and Sav might make from their YouTube channel, how you can replicate their success, and what sets them apart from other YouTubers.

https://www.patreon.com/theinfluencerbreakdown (Listen to our after-show here!) https://www.patreon.com/theinfluencerbreakdown

Cole and Sav Labrant

Following:

The Labrant Fam

YT- 11.8m (3.5b views)

IG- 1m

FB- 1.4m

Cole

IG- 5m

Tiktok- 13.8m

Twitter- 800k

Sav

IG- 6.4m

Tiktok- 20.5m

Twitter- 700k

Everleigh - 6 years old

YT- 3.2m

IG- 5m

Posie - infant

IG- 1.7m

Total

71.3m

History:

Cole and Sav were two young creative people who first saw growth on the popular short form platform Vine and musically.

Coles vine boasted over 6m followers.

Today Cole and Sav are known as Christian social media influencers.

Faith is a central part of their brand.

One central peace of their story is is Savs daughter Everleigh who she had at 20yo

19yo Cole met 23yo Sav and 3yo Everleigh and they began their journey together in 2017

Unique Factors:

Family vlog

Individual brands

Multi platform success

YT, IG, books, tiktok, vine, film (Jurassic world fallen kingdom)

Potential Income:

130m monthly YT views - according to social blade possibly 500k per month Adsense

Brand deals - expand opinion

Naibuzz.com 12m estimated net worth

In episode 2 of The Influencer Breakdown Podcast, we are interviewing Austin Belcak about how to grow a following on LinkedIn. Austin has almost 200k followers, and he has successfully turned his social media following into a thriving business. He shares his expertise as a LinkedIn influencer, talking about what it takes to create valuable content, monetize your following, and build a large audience.

Business-focused QuestionsHow does LinkedIn help you earn a living?

How long did it take before you started to see LinkedIn working effectively for you?

When you started being active on LinkedIn, did you expect it to be as fruitful as it has been? What were your intentions when you started?

How quickly did your LI following grow? Did you work hard for the growth, or did it just happen? What are some things that you did to grow your audience?

Lifestyle-focused QuestionsWhat does an average day in your life look like? Normal 9-5, flexible schedule, non-stop work?

What does your process look like for the inspiration / creation of your content?

Who do you follow on LinkedIn that you learn a lot from?

What are the pros and cons of growing a platform on LinkedIn?

What advice would you give to people who want to grow an audience on LinkedIn?

Charli D'Amelio posted her first video on TikTok last May (2019), and she now has over 53 million followers. In addition, she has 3.6 billion likes on her TikTok videos, 17 million followers on Instagram, 1.5 million on Twitter, and 3.75 million subscribers on YouTube. Altogether, Charli has a combined following of over 75 million.

There are a few takeaways that are really interesting about Charli D'Amelio's success on TikTok.

First of all, her production quality is not overly impressive. She films multiple videos in the same outfit with poor video and audio quality, which doesn't fit into the mold of many successful content creators. Especially on YouTube, to gain 3.75 million subscribers in a year, you usually need to have unbelievable production quality. Yet Charli has become a successful social media influencer without fancy equipment or a film crew.

Secondly, Charli's success on TikTok has been contagious. Her entire family has built an impressive audience, and it has likely changed all of their lives. Dixie D'Amelio has 22.5 million followers on TikTok, and her video was on the trending page of Google when we recorded this episode. Their parents even have millions of followers on TikTok.

Third, Charli is working with an agency that likely helps her receive a significant income through her social media platform. Some estimates, which are largely based off of assumptions and guesswork, suggest that she could be earning upwards of $50,000 per brand deal. As a 16-year-old, that amount of money can easily set her up to retire early if she is smart with it.

Lastly, Charli's success on TikTok has already helped her break through to other more impressive audiences. For example, she was recently a guest on Jimmy Fallon's Tonight Show and The Ellen Show. She has also done collaboration videos with James Charles, a beauty industry influencer, and Noah Schnapp from Stranger Things.

Overall, Charli D'Amelio's success on TikTok is impressive and exciting, because it shows that there are still opportunities for talented creatives to become successful by consistently producing content online.