Email marketing is a valuable tool for real estate professionals as it allows them to reach a large audience with targeted and personalized messaging. By building a list of leads and clients, real estate agents can send targeted emails about new listings, open houses, and other relevant information. Email marketing also allows for easy measurement of success through metrics such as open and click-through rates. Additionally, it can also be used to nurture leads and maintain communication with past clients, increasing the likelihood of repeat business. Overall, email marketing can be an effective and cost-efficient way for real estate professionals to generate leads and maintain relationships with clients.