In this session, veteran broker and former lender Ed breaks down how Federal Reserve meetings ripple through the real estate market and what that means for buyers and sellers today. He explains why mortgage rates often move before the Fed announces changes, how Wall Street expectations play into client decisions, and why educating buyers on timing opportunities is key in a shifting market. Ed also shares his strategies for building credibility and trust with clients, including how patience and negotiation can turn long listings into success stories.Plus, he introduces his custom ChatGPT tools for real estate pros, offering insights into daily rate tracking and smart mortgage strategies like float-down features.

In this episode, real estate coach and team leader Brian Margolis shares how to turn a simple vendor list into a powerful client resource and business growth tool. From organizing service providers—like inspectors, attorneys, and contractors—into shareable, branded directories to exploring monetization opportunities, Brian outlines how agents can add value to their clients while strengthening community ties. He also dives into creative event ideas, including vendor appreciation parties and client networking gatherings, that generate goodwill, referrals, and long-term relationships.👉 Want to stand out in your market? Learn how a well-managed vendor list and strategic community events can position you as the go-to agent for clients and local businesses alike.

In this episode, real estate leader Brian Margolis breaks down the game-changing decision every agent faces: should you hire a buyer’s agent or an assistant? Drawing from his own experience of working 7 days a week before bringing on an executive assistant, Brian explains why hiring the right support can free you from paperwork, protect family time, and unlock more income-generating opportunities. From DISC personality profiling to choosing between virtual vs. in-person assistants, he shares practical strategies, hiring tips, and management systems to help agents scale efficiently. 👉 Drowning in paperwork and long hours? Discover why the right assistant—not another agent—may be the key to doubling your productivity and reclaiming your life.

In this inspiring episode, real estate leader Dill Ward shares her journey of transforming from a transactional agent to a relationship-driven business builder. She reveals three powerful mindset shifts: moving from deals to deep connections, focusing on meaningful success over busyness, and embracing digital transformation to stay ahead. Dill also dives into practical strategies—from client appreciation programs to bold social media positioning—that help agents build long-term trust and consistent growth.👉 Are you stuck chasing transactions? Discover how shifting your mindset can unlock stronger relationships, more referrals, and a thriving business.

In this powerful Monday Mindset session, Barry Overton—veteran, retired Denver police officer, entrepreneur, and real estate leader—shares his journey of discovering true purpose through service. Using the simple metaphor of a pencil, Barry reveals how greatness isn’t found in titles or status, but in the impact we leave on others. He explores the pain of purpose versus the pain of regret, the role of mentorship and accountability, and the importance of embracing failure as growth. Packed with wisdom and personal stories, Barry inspires agents to realign their businesses and lives around fulfillment, service, and legacy.

In a market where uncertainty can derail deals, Ed shares his proven strategies for keeping clients informed, engaged, and confident. From tackling extended listings and price reduction conversations to leveraging motivated seller opportunities, this session is packed with actionable scripts and market insights. You’ll also get Ed’s take on why waiting for lower interest rates can cost buyers more in the long run, plus how to use price bracketing and staged price reductions to win both offers and client trust. 🔥 Key Takeaways:

• Consistent Communication: Why weekly seller updates prevent assumptions and build trust.
• Extended Listing Strategy: When to reduce price—and why patience pays off.
• Motivated Seller Tactics: Using 2-1 buy-downs and opportunity cost math to help buyers act now.
• Valuation Precision: How to handle overinflated property valuations with facts and market logic.
• Rate Reality Check: Why chasing lower interest rates often backfires for buyers.
• Two-Step Price Reductions: Keep sellers hopeful while adjusting to market feedback.
• Price Bracketing: Avoid “$6,999” gimmicks—round strategically to widen buyer reach.
• Extra Tool: Access Ed’s custom GPT for on-demand real estate advice at whatwouldedsay.com.

Stop chasing leads and start attracting them with trust-based strategies that position you as the go-to expert. In this session, Dan breaks down his “Teach to Sell” framework for influencing without pressure, and real estate pros Alyson and Shelby share the proven tactics that keep million-dollar closings flowing. From expired listing gift packages to high-touch farming systems and video content that resonates, you’ll learn how to turn authentic connections into consistent business. 🔥 Key Takeaways:

• Teach to Sell Framework: How to lead with value and win high-trust clients without chasing.
• Farming that Works: Alyson’s 7-complex flyer system and in-person touchpoints that create familiarity.
• Expired Listing Strategy: Stand out with thoughtful packages and treats that get noticed.
• Video That Converts: A content formula that taps into both emotional and practical client needs.
• Leveraging Strengths: Shelby’s engineering precision and referral network as a competitive advantage.
• Scaling Support: Why hiring a part-time VA can supercharge your marketing consistency.
• Book Launch Bonus: Early access to Dan’s upcoming Teach to Sell media course by pre-ordering.

From humble beginnings to becoming one of Texas’s top 50 agents, Yitzchak Pearson reveals how he built a powerful personal brand that consistently attracts clients in today’s competitive real estate market. This episode dives deep into his Hub & Spoke digital marketing model, his StoryBrand framework, and the practical steps any agent can take to dominate online. 🔥 Key Takeaways:

• Hub & Spoke Model: How to use Instagram, Facebook, LinkedIn, TikTok, YouTube, and newsletters to funnel traffic back to your central hub (website or CRM).
• StoryBrand Framework: Positioning your client as the hero while you guide them to success.
• Newsletter Strategy: Maintaining a 30-40% open rate with valuable community-focused content.
• Authority Building: Why writing books and leveraging Google Business Profile can make you the go-to local expert.
• YouTube Tactics: Creating content that evolves with your audience—from first-time buyer tips to high-value community showcases.
• Lead Capture & Tracking: Simple systems to monitor ROI, track conversions, and generate consistent inbound opportunities.

Success doesn’t just happen—it’s built, brick by brick, on the foundation of discipline. In this episode, Barry Overton breaks down the three pillars that can transform your business and life: consistency, self-control, and resilience. Drawing lessons from legends like Kobe Bryant and entrepreneurs like Sara Blakely, Barry reveals:

• How a 4 AM routine can create years of competitive advantage
• Why saying “no” might be the most powerful business decision you make
• How to turn setbacks into setups for bigger wins
• The daily non-negotiables that keep top agents growing
• “Guard your yes” — a mindset shift to eliminate distractions

From goal-setting hacks to emotional resilience techniques, this Mindset Monday isn’t just motivation—it’s a practical playbook for building habits that last.

What do you say when someone asks, “What do you do?” In a sea of 30,000 brokers, your answer better stand out. In this episode, Ed Laine—30-year real estate veteran—unpacks the art of the elevator pitch and how it can be your most powerful tool in a competitive market. Learn how to communicate your value clearly, confidently, and memorably, while also gaining insider insight into off-market systems and how to use them to win clients. 🎯 Key Takeaways:

• Crafting a pitch that actually converts
• How to give buyers priority access to properties before they hit the MLS
• Leveraging direct mail for off-market listings
• Collecting an admin fee upfront—and the legalities around it
• PLUS: Ed’s new custom GPT chatbot, packed with a year’s worth of strategy