Would you pay $500 a week for leads if you closed 7 out of 8? Ed’s breaking down the Google ad strategies behind his insane conversion rate—and sharing the exact scripts he uses to win clients.In this value-packed episode, Ed shares the secrets behind his high-converting lead generation system—highlighting how he’s closed 7 out of his last 8 leads using Google Local Service Ads. He walks through the full setup process for LSAs, including tips for optimizing your Google Business profile, getting verified, and expanding your service areas for maximum exposure. Ed also dives into trust-building strategies, like using a phone tree vs. personal cell, leveraging Google reviews, and crafting rapport-building scripts that turn cold leads into contracts.Plus, you'll hear Ed’s innovative tactics for agent-to-agent referrals, out-of-state lead generation using local addresses, and his thoughts on new legal changes affecting how agents must approach clients. Whether you're looking to scale your ad budget strategically or just need fresh approaches to boost your close rate, this episode delivers.

Drowning in distractions and too many strategies? Jenn brings the clarity—and a greatness tracker—to help you focus, grow, and win in real estate.In this episode, Jenn dives deep into the chaos many agents face—balancing work and life, navigating a noisy industry, and choosing the right prospecting strategies. She opens up about how distractions like politics and market shifts can derail progress, and how clarity and consistency are key to business growth. Jenn offers actionable advice for managing leads, tracking activity with a “greatness tracker,” and choosing just one active and one passive prospecting method to avoid burnout. She also tackles common objections in today’s market and shares innovative solutions for challenging property scenarios. If you’ve ever felt overwhelmed by options or stuck in a slow market, this is your tactical guide to simplifying, focusing, and thriving.

Snowy mornings, money mindset shifts, and a spiritual take on abundance—Monica’s bringing the warmth and wisdom this Monday.Monica Graves kicks off Mindset Monday with a snowy Colorado scene and a heartwarming deep dive into money mindset. In this episode, she unpacks the limiting beliefs we carry—often inherited or ingrained since childhood—that shape our financial reality. Monica shares her own story of rising above poverty and invites listeners to explore the emotional and spiritual sides of money, not just the practical. She offers powerful reframes around taxes, generosity, and abundance, and reminds us that self-worth is the root of wealth. With stories, affirmations, and energy-shifting insights, this episode is a gentle but empowering nudge to challenge your scarcity thinking, honor your value, and welcome the flow of prosperity into your life.

Ready for bidding wars, bold strategies, and some real talk about the real estate market? This one’s for the deal-makers.
Interest rates, offer wars, and ethical gray zones—this episode has it all. Ed takes us on a deep dive into the effects of quantitative easing on the housing market, predicting a return to the chaos of multiple offers and bidding battles. But don’t worry, he doesn’t just drop the forecast—he hands you the playbook. From crafting stronger offers to managing client expectations and navigating the delicate ethics of offer disclosure, Ed lays out clear, actionable strategies for real estate pros looking to thrive in a shifting market. Plus, Alyson jumps in with a real-world negotiation scenario involving a cash offer and a clever commission twist. Whether you're a seasoned agent or just getting your feet wet, this episode is packed with expert insights and ready-to-use scripts to sharpen your competitive edge.

Stuck in a slump? This episode’s got the mindset reset and business real talk you didn’t know you needed.
Sara and Autumn get real about the emotional rollercoaster of entrepreneurship—from battling burnout to bouncing back from business slumps. Autumn opens up about the pressure of helping others while loathing the hustle of cold calls, and Sara shares her own vulnerable journey through sales struggles, fear of growth, and the harsh realities of hiring and firing. But it’s not all doom and gloom—Sara brings a powerhouse mix of strategies to reignite momentum: mindset work, CRM cleanups, financial clarity, automation, branding, and even using AI to level up your skills. Whether you’re building a business or just trying to stay sane while scaling, this episode is packed with actionable advice, candid reflections, and a reminder that it’s okay to hit pause, reset, and rise again.

Real estate, empathy, and… Chinese song lyrics? This episode is a wild ride of human connection and hustle.
In this eclectic and heartfelt episode, Autumn kicks things off with a quirky blend of song lyrics and languages, setting the stage for a conversation that’s anything but ordinary. Then Dill and Tamara take the mic to dive into the beautiful chaos of real estate—juggling flaming torches while riding a unicycle kind of chaos. From managing tasks and maintaining connections to showing real emotion in transactions, they explore how empathy, self-care, and authentic relationships are the true currency of success. You’ll hear personal stories, leadership lessons, and strategies for listening deeply, setting boundaries, and keeping your energy high in the midst of it all. Whether you're in real estate or just real life, this episode will leave you feeling seen, supported, and ready to lead with heart.

What if the key to your success and happiness is simply choosing to see the light—even in a hurricane?
In this energizing episode, Autumn and Dan dive deep into the fragile beauty of life and the powerful role optimism plays in shaping our future. Autumn reflects on life’s delicate nature, encouraging us to ignite our inner light and welcome the unknown with open arms. Dan brings the heat with a no-fluff breakdown of how optimism isn’t just a mood—it’s a muscle. From battling negative self-talk to using sleep, feedback, and fitness as tools for transformation, Dan shares real strategies that helped him level up his mindset and his life. Whether you're feeling stuck or striving for more, this episode is your reminder that the future is bright—if you choose to see it.

Unlock the power of cash offer systems and seller-focused flexibility to win more listings and build long-term client trust in today’s competitive real estate market.In this episode, real estate expert Ed Lane dives deep into using cash offers and the Express Offers platform to attract motivated sellers and create loyalty through convenience and clarity. From scripting strategies and price-versus-convenience positioning to leveraging moving concierge programs and shared equity solutions, Ed walks through how to present flexible options to clients. Featuring insights from team discussions and tactical breakdowns of tools like Trackstar certification and investor buy boxes, this conversation equips agents with actionable ways to boost conversions and build trust through transparency.

Discover how top-producing agents are navigating shifting real estate markets, leveraging powerful client engagement tools, and staying ahead with data-driven strategies to spark more listings and deepen relationships.In this episode, real estate professionals Jenn Auten, Alyson Caffrey, and Mike Chabot share insights into current market trends from Denver to Santa Clarita to Palm Springs. Jenn breaks down how her team uses Homebot to boost client engagement, manage data, and identify high-potential sellers. The discussion dives into innovative follow-up strategies, listing timelines, and the evolving role of technology in staying connected with clients and maximizing opportunities.