It’s a seller’s market—but it sure doesn’t feel like it. Ed explains the inventory crisis, shifting buyer psychology, and how to handle tough clients with confidence.In this data-packed and candid episode, Ed unpacks the strange paradox of today’s real estate market: a historic seller’s market that behaves more like a buyer’s market. He dives into the inventory deficit—nearly 17 million homes and growing—and explains why this isn’t going away anytime soon.Ed covers:

• Why we’re likely in a seller’s market for the next decade
• The impact of the 2008 recession on today’s housing shortage
• How interest rates—and future rate drops—should shape buyer strategy
• Why agents need to reframe conversations around price vs. total cost of ownership
• A live demo of his custom GPT tool WhatWouldEdSay.com for script help and client communication
• Real talk on handling volatile or emotionally reactive clients with professionalism and boundaries

If you’re looking to sharpen your market knowledge and your people skills, this episode is a masterclass in both.

87% of new real estate agents burn out within two years—Matthew shares why rest isn’t a luxury, it’s a survival strategy.In this thoughtful and much-needed episode, Matthew breaks down the often-overlooked key to longevity and success in real estate: rest. Drawing from both industry insights and his background as an army pilot, Matthew explains why burnout is so common—and how to prevent it.This two-part conversation covers:

• Why rest is essential (not optional) in real estate
• How burnout sabotages deals, relationships, and long-term success
• Biblical and practical perspectives on rest, with real-life application
• The challenges agents face in carving out downtime—and how to overcome them
• Practical strategies: setting boundaries, using autoresponders, time blocking, journaling, and redefining what "winning" looks like

Whether you're feeling stretched thin or simply want to build a more sustainable business, this episode offers both encouragement and actionable steps.

Want to turn every minute and dollar into real results? Sara shares how top agents across North America are doing just that—starting with clear intentions and powerful follow-up.In this high-impact episode, Sara delivers a masterclass on maximizing ROI by setting clear intentions and implementing smart systems. Drawing from her work with top-performing agents across North America, she dives deep into the pillars of success: leads, leverage, results, and trust.Highlights include:

• How to align your energy and strategy with intentional outcomes
• Why consistent video content is critical to conversions
• Simple automations (like Calendly and follow-up workflows) that save time and boost performance
• The power of social proof—plus tips for gathering and showcasing testimonials
• How trust-building shortens the sales cycle and attracts ideal clients

Whether you're looking to tighten your systems, grow your influence, or scale smarter—not harder—this episode is your blueprint.

Is your voicemail as powerful as your handshake? Dill reveals why your personal brand starts with the smallest details—and how it can transform your real estate business.In this empowering episode, Dill takes us on a journey through the world of personal branding in real estate. From crafting unforgettable first impressions to leading with confidence and vulnerability, she breaks down how your authentic self is your most powerful marketing tool.Key takeaways include:

• Why how you're remembered matters more than what you do
• A simple core values exercise that aligns your brand with your purpose
• How consistency—from hair color to voicemail tone—builds client trust
• The role of curiosity and micro-moments in powerful leadership
• How Dill’s heart logo became a magnet for ideal clients

Whether you're building your brand from scratch or refreshing your image, this episode will inspire you to lead with intention, integrity, and a little fun.

What do Steve Harvey, The Rock, and top real estate agents have in common? They all mastered the power of the pivot. In this episode, discover how to turn life’s detours into your biggest opportunities.In this inspiring episode, Barry dives deep into the mindset and strategy behind successful pivots—whether in business, real estate, or personal life. From navigating a post-pandemic shift to adjusting to today’s high-interest-rate market, this conversation is packed with wisdom and actionable takeaways.Highlights include:

• How Barry pivoted from a failed football dream to building a thriving business
• Real-world examples of icons like Sarah Blakely and Dwayne Johnson who turned setbacks into billion-dollar wins
• A 4-step framework: Pause, assess, reframe, and move forward
• Why the ability to pivot is the #1 skill in a changing market
• How Barry is navigating a move to San Diego while staying focused on growth

If you're facing challenges or feel stuck, this episode is your reminder that the right pivot can change everything.

Want to write offers that actually win in competitive markets? Ed breaks down his “cookie-cutter” system that gets results—without burning bridges or losing leverage.In this episode, Ed pulls back the curtain on his proven system for writing and delivering real estate offers that stand out and win in any market. Drawing from decades of experience, Ed compares the process to baking cookies—simple steps, done consistently, yield sweet results.You’ll learn:

• How to structure a “clean” offer that sellers love
• Why timing (and expiration dates) can be a powerful negotiation tool
• How to build instant rapport with listing agents using humor and insight
• Smart strategies to avoid having your offer shopped around
• Techniques for coaching buyers who are hesitant or price-waiting

Whether you're a seasoned agent or just starting out, Ed’s tactical and mindset-driven approach to offers will help you close more deals and gain the trust of both clients and colleagues.

Is the market tough? Yes. But opportunity still exists for agents who lead with honesty, strategy, and mindset. Discover how Jenn is thriving with 14 listings—and how you can too.In this episode, top-performing agent Jenn shares how she’s not just surviving but thriving in today’s challenging real estate market. With 14 active listings and more in the pipeline, Jenn dives into the mindset shifts and tactical strategies that are helping her succeed while others struggle.You’ll learn how to:

• Set realistic expectations with sellers in a shifting market
• Use lender partnerships to create valuable buyer content
• Price homes competitively and convincingly
• Have honest conversations with clients—even when it’s uncomfortable
• Build trust through transparency, not overpromising

Jenn also tackles common industry issues like agents “buying” listings with inflated pricing and the emotional side of selling. If you're looking for a practical and grounded approach to grow your business in a buyer-leaning market, this is a must-listen.

Want to dominate your real estate farm and build deeper community roots? Discover proven tactics for launching, growing, and thriving in your chosen area—direct from the agents doing it.In this episode, Jesse, Ryan dive deep into the world of real estate farming—from first steps to full community engagement. Otto shares insights from eight years of farming, while newcomer Sam seeks advice on launching his own. Ryan takes center stage with his proven Bridge Blueprint, a five-part framework for farming success: market, mindset, message, methods, and meeting people.You'll learn how to avoid common mistakes, build a minimum viable farm strategy, and align your efforts with your business stage—launch, core, or growth. Ryan also shares practical tactics for hosting high-impact community events, like garage sales and food drives, that generate leads and goodwill alike.Whether you're just starting or looking to reignite your farm, this episode gives you a roadmap—and a reminder that relationships are your most powerful marketing tool.

Want to grow your real estate business—even in a shifting market? Discover creative ways to attract first-time buyers, unlock hidden inventory, and market with purpose.In this insightful episode, Barry shares a toolkit of real-world strategies for real estate professionals looking to grow their business in a dynamic market. Learn how to position yourself as a trusted problem solver and attract clients by offering real value—not just selling.From hosting micro-events and crafting a powerful personal brand to unlocking hidden inventory through key relationships, Barry dives deep into what’s working right now. You’ll also hear tactical advice for targeting first-time home buyers, including how to use new construction and grant programs to overcome interest rate hesitation.Barry also shares a smart content creation strategy that lets you generate a week’s worth of videos in one day, along with a time-blocking system tailored for closers who want to balance lead gen, client service, and strategy.If you're looking to grow your pipeline, refine your brand, and work smarter with your time—this episode delivers the blueprint.

Think AI is coming for real estate? It’s already here—and it’s your biggest opportunity if you know how to use it.In this powerhouse episode, Ed pulls back the curtain on how AI tools are revolutionizing the real estate industry—and how you can harness them to stay ahead.Learn how to leverage tools like ChatGPT, Opus Clip, Descript, and Adobe Firefly to streamline your marketing, enhance your content creation, and even build a personal AI assistant that sounds like you. From automating property descriptions to creating pro-level headshots for $5, Ed covers a full menu of cost-effective AI hacks to save you time, boost your brand, and open new income streams.You’ll also hear about advanced strategies like building custom ChatGPT "business insiders," using AI virtual staging, creating AI avatars, and tapping into curated databases with 160+ AI tools and 500+ pre-built prompts.If you’re feeling overwhelmed by the AI wave, this episode will break it down into actionable, real-world steps so you can work smarter—not harder—in the new real estate era.