Email tags. A simple yet powerful tool that way too many business owners don't use to their full potential. Cheryl Rerick guests on the show this week and goes over how email tags can be:<ul><li>a simple and intuitive way to sort your contacts based on their interests, preferences, and any special attributes that set them apart from each other</li><li> used to trigger automation</li><li>a functional tool, as well as give you information about your subscribers </li></ul>We chat about the difference between (and strategies/tactics around) segmentation and tags as well as Cheryl's three favorite uses for tags. Toss me a note and let me know how you use tags, or a tactic you discovered from this episode. Connect with Cheryl at her website <a href='https://cherylrerick.com/'>here</a> and on Instagram <a href='https://www.instagram.com/cherylrerickmarketing/'>here</a>.

Email tags. A simple yet powerful tool that way too many business owners don't use to their full potential. Cheryl Rerick guests on the show this week and goes over how email tags can be:a simple and intuitive way to sort your contacts based on their interests, preferences, and any special attributes that set them apart from each other used to trigger automationa functional tool, as well as give you information about your subscribers We chat about the difference between (and strategies/tactics around) segmentation and tags as well as Cheryl's three favorite uses for tags. Toss me a note and let me know how you use tags, or a tactic you discovered from this episode. Connect with Cheryl at her website here and on Instagram here.

Email tags. A simple yet powerful tool that way too many business owners don't use to their full potential. Cheryl Rerick guests on the show this week and goes over how email tags can be:<ul><li>a simple and intuitive way to sort your contacts based on their interests, preferences, and any special attributes that set them apart from each other</li><li>&nbsp;used to trigger automation</li><li>a functional tool, as well as give you information about your subscribers&nbsp;</li></ul>We chat about the difference between (and strategies/tactics around) segmentation and tags as well as Cheryl's three favorite uses for tags. Toss me a note and let me know how you use tags, or a tactic you discovered from this episode. Connect with Cheryl at her website&nbsp;<a href="https://cherylrerick.com/" rel="noopener noreferrer">here</a> and on Instagram <a href="https://www.instagram.com/cherylrerickmarketing/" rel="noopener noreferrer">here</a>.

Email Tags & Intentional Content

Clover is a podcast spotlighting women who are redefining leadership. Hosted by Erin Geiger, the show features founders, executives, and trailblazers who are reshaping the way we think about success, work, and life. Each episode dives into real conversations about the wins, the challenges, and the bold decisions that drive women at the top of their game. From scaling companies to leading teams, breaking barriers to driving change—Clover uncovers the stories and strategies that inspire possibility. The name comes from the phrase “to be in clover”—to live in prosperity, comfort, and joy. That’s the spirit behind every interview: empowering, honest, and full of takeaways you can bring into your own leadership journey. If you’re building a business, leading with vision, or simply seeking stories that fuel ambition, Clover will keep you inspired and equipped to grow. Hit follow to join us each week as we step into abundance—together. Show artwork by the incredible Mayra Avila.

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Clover is a podcast spotlighting women who are redefining leadership. Hosted by Erin Geiger, the show features founders, executives, and trailblazers who are reshaping the way we think about success, work, and life. Each episode dives into real conversations about the wins, the challenges, and the bold decisions that drive women at the top of their game. From scaling companies to leading teams, breaking barriers to driving change—Clover uncovers the stories and strategies that inspire possibility. The name comes from the phrase “to be in clover”—to live in prosperity, comfort, and joy. That’s the spirit behind every interview: empowering, honest, and full of takeaways you can bring into your own leadership journey. If you’re building a business, leading with vision, or simply seeking stories that fuel ambition, Clover will keep you inspired and equipped to grow. Hit follow to join us each week as we step into abundance—together. Show artwork by the incredible Mayra Avila.

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Email Tags & Intentional Content

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