In this conversation, we chat with Ivan Maryasin, the co-founder and CEO of Monite, an embedded finance startup that is automating back-office accounting for SMEs. Earlier this year Monite raised $5M (€4.4M) in a funding round led by Point72 Ventures. Ivan lived for a time in Boston and San Francisco, working for different startups and going to school before settling in Berlin. A natural entrepreneur, Ivan began his first marketing consultancy at age 16, and he founded Monite after witnessing first-hand the pain points that SMEs are facing with finances, whilst leading growth for Penta, one of the key German B2B neobanks and realized small businesses struggle a lot more with admin and accounting than they do with banking

More specifically, we touch on the differences between marketing, advertising, and growth hacking. As well as the lag in fintech expansion in Germany and how starting a fintech there was challenging, and how painpoints from SMEs and retail customers lead to the building of an embedded finance startup, and so so much more! Disclaimer here — this newsletter does not provide investment advice and

represents solely the views and opinions of FINTECH BLUEPRINT LTD.

Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella

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