Embrace Your Brand

Mariana Henninger is a seasoned EMMY Award-winning documentary filmmaker who has taken her passion and experience in intimate and emotion-driven personal storytelling to help coaches, course creators, speakers and authors hone in on their story and create ONE single video that will revolutionize their sales process.

Laura and Mariana discussed the importance of brand storytelling and creating emotional connections with the audience. Mariana, a seasoned documentary filmmaker, shared her journey into brand storytelling and her mission to bring the transformative power of storytelling to the online business world.

The conversation touched on the challenges of building genuine connections in the virtual space and the impact of technology on personal interactions. Mariana emphasized the importance of tailoring the brand story to create emotional resonance and trust with the audience.

You can find out more about Mariana and her work at:

www.brandmagnetic.com

or on Instagram @‌brandmagnetic

My Website: www.lauraglassdesigns.com

Connect on IG: https://instagram.com/lauraglassdesigns

Facebook: Laura Glass Designs

I am so honored to bring on a friend of mine, Jen Klonecki, a strategy and goal-setting expert, to discuss the importance of reflecting, refining, and setting new goals for building a brand.

Jen is such a wonderful person to work with and I’m glad that she emphasized the need for flexibility in action plans and the importance of adaptability in achieving goals. It’s something that we can easily dismiss or overlook, but they provide such a great ability to achieve flow and success as we navigate the ups and downs and pivots that come our way.

There are crucial aspects of self-discipline and accountability in pursuing goals, that stress the value of staying focused and consistent, and the need to evaluate goals, address limiting beliefs, and reflect on achievements to gain motivation and inspiration.

You’ll be so inspired by this episode that I hope you take it to heart and share it with others you know who are growing their business!

There is true transformative power of reflection and intentional goal setting!

I encourage you to embrace the planning process, take action, and keep moving forward towards your goals.

You can even join one of Jen’s accountability circles here: https://us06web.zoom.us/meeting/register/tZ0tdO-ppjkiH9RhvuAizxBO9qbuxE8cy_F0

My Website: www.lauraglassdesigns.com

Connect on IG: https://instagram.com/lauraglassdesigns

Facebook: Laura Glass Designs

On this episode, my friend and past mentor, Jillian Murphy and I discuss the importance of building an authentic online presence and personal branding in marketing.

Like me, Jillian is adamant about the need to be true to yourself and not overcomplicate things, and to show up as ourselves rather than trying to mimic others or follow trends. We also brought up some caution against sharing too much personal information, which can have the reverse affect and make you appear unprofessional and unreliable.

There is a delicate balance between authenticity and professionalism in an online presence and in this episode we shared intentional ways to achieve this balance.

We suggest sharing personal stories from a place of growth and learning, which can strengthen your brand and build trust with your audience. Jillian is a powerhouse in this area, which is why I was so grateful to get her on this episode to share her insight and experience with you.

Ultimately, this is the episode to listen to for how to bring tangible value to your audience, and you’ll find many tips on how to do so in ways that strengthen your brand.

Instagram: https://www.instagram.com/thejillianmurphy/

Podcast on Spotify: https://open.spotify.com/show/4A4yGzE1cw5IR4YJQ4AweA

Podcast on Apple: https://podcasts.apple.com/gb/podcast/sales-social-podcast/id1643196871

My Website: www.lauraglassdesigns.com

Connect on IG: https://instagram.com/lauraglassdesigns

Facebook: Laura Glass Designs

This episode is with one of my besties, Wendy Verwey, and I loved having her for a variety of reasons, but the best part is that her story is truly valuable and inspiring for the person thinking of starting side hustles or turning a passion into a profitable business.

Wendy shares her journey of taking control of her money and retiring early as a single mom, and now helping others monetize what they love, develop other revenue streams, and create fulfilling lives.

We discussed various income streams that people have found success with, such as selling digital resources or dog-sitting (in her case), and how these align with their values and interests. There is a vital component to anything you decide to turn into a business - it must align with your values!

In this episode, we dive into the importance of knowing yourself in order to translate that into your work and find success with business and developing your brand.

Most businesses are built on solving a problem for someone and providing a solution or result. So, we discussed the process of finding your ideal business idea, utilizing skills and interests you already have, trying different things, and not being afraid to ask for help or suggestions from others.

We really want to encourage our listeners to explore their passions and talents to find a business idea that is both fulfilling and profitable because there in lies true success. And as Wendy says, “creating a life you don’t need a vacation from”.

Wendy's casual, relatable and fun approach to life inspires listeners to take control of their money and their lives.

www.wendyverwey.com

https://www.instagram.com/iamwendyverwey/

https://www.linkedin.com/in/wendy-verwey

https://www.youtube.com/@fiyourselffirst

FIRE Yourself First Podcast at www.wendyverwey.com/podcast, Spotify, Apple Podcasts

My Website: www.lauraglassdesigns.com

Connect on IG: https://instagram.com/lauraglassdesigns

Facebook: Laura Glass Designs

My good friend, Sarah Brown and I had an excellent conversation about the importance of boosting confidence and its influence on personal branding.

In this episode, we shared personal experiences and insights, laying the groundwork to help you uncover strategies for building confidence and leveraging it to enhance your personal brand.

Sarah Brown shared her inspiring journey of building multiple successful businesses from scratch without formal education or mentors. She emphasized the possibility of achieving success through hard work and determination, advising individuals to focus on their unique qualities and the challenges they've overcome to differentiate themselves in the market.

This conversation really shifted into the importance of facing fears and enduring the emotions that come with it as the fastest way to achieve success. WOAH!!

If you make no other takeaway than this, there is gold to be found in pushing yourself out of your comfort zone to achieve growth and success, even if it means confronting the things that scare you the most.

Follow Sarah Brown on IG https://www.instagram.com/already_her/
She is ready for a conversation with you, just send a DM!

My Website: ⁠www.lauraglassdesigns.com⁠

Connect on IG: ⁠https://instagram.com/lauraglassdesigns⁠

Facebook: ⁠Laura Glass Designs

www.lauraglassdesigns.com/embracing-excellence

Laura and Charissa discuss their experiences as working mothers and the challenges they face in balancing work and family life.

Laura talks about her upcoming program that supports faith-driven women in building businesses while enjoying life.

They dive heavily into the importance of setting boundaries and outsourcing tasks to manage workload effectively.

They emphasized the significance of personalization and adding depth to content to create a meaningful impact.

Charissa also spoke on the evolution of her brand and the importance of authenticity in brand representation.

Finally, they explored the transformative power of inner work on entrepreneurship and branding, emphasizing the role of stillness, self-reflection, and inner wisdom in shaping business success and personal fulfillment.

You can find out more about Charissa here:

https://www.instagram.com/charissahiggins/

Her Facebook Group: https://www.facebook.com/groups/learnearnimpact/

Join the Embracing Excellence Mastermind with Laura Glass

http://www.lauraglassdesigns.com/embracing-excellence

My Website: ⁠www.lauraglassdesigns.com⁠

Connect on IG: ⁠https://instagram.com/lauraglassdesigns⁠

Facebook: ⁠Laura Glass Designs

I am honored and proud to present the Embracing Excellence Mastermind program, which consists of a mastermind community, one-on-one coaching, and optional design services.

I cannot emphasize enough the intention of building deep connections and committing to personal and business growth within this program.

There is such a need right now for us to shift in our ways of working, to slow down, to commit to showing up for ourselves and our businesses, and align our marketing strategies with our strengths and passions rather than jumping on trends and over-learning all the pathways to success.

In this mastermind program, you’ll learn the significance of setting higher standards, building better habits, and prioritizing faith and relationships.

The aim of this mastermind is to provide a space for personal growth, embracing challenges, and finding support and accountability, with a strong emphasis on integrating faith into every aspect of life and business.

I invite you to join the mastermind. I’m excited for the transformative impact it can have on your life and your business.

Reserve your spot here: https://lauraglassdesigns.com/embracing-excellence

Today I wanted to share on the significance of joyful marketing, emphasizing the importance of authenticity and personal interests in creating effective marketing strategies.

What is authenticity? Let’s dive into that.

I’m so grateful I can share my own experiences about incorporating my interests and hobbies into my marketing efforts.

I truly want to encourage you to approach your work with a positive attitude and integrity. It makes such a difference!

I cannot stress enough the impact of energy and attitude on marketing effectiveness. You must find ways to make your work and marketing enjoyable and fun.

In this episode I am introducing you to my Marketing Mastery Workbook, which is designed to help small business owners and solopreneurs like you elevate your marketing skills and make it a joyful experience.

I talk about the experience and importance of self-discovery and crafting a unique brand story, which are key concepts covered in the workbook. There is another episode to come that dives more into this resource for you, but if you are ready to get your copy, you can get it here.

Laura Glass stressed the importance of creating a unique and captivating brand story that resonates with the audience and creates an emotional connection.

She drew parallels between the power of storytelling in sports and business and emphasized the need to create a story that inspires and motivates others to rally behind the brand.

Laura also highlighted the significance of personalizing the brand story and constantly adding chapters to it, inspiring others by narrowing their focus and mastering their craft.

Ultimately, a powerful and resonating brand story is essential for building a loyal client base and standing out from competitors.

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