Embrace Your Brand

I felt pulled to talk more about this. So today I am emphasizing the importance of integrity in business and branding.

I share my personal experiences of clients ghosting after receiving proposals and how clear communication and honesty in business relationships can avoid such situations.

I stress the need to treat people the way you want to be treated to build long-lasting business relationships. And also discuss the importance of setting high standards for client relationships and treating potential clients with the same level of service as paying clients to establish a relationship of integrity.

And more excellence embracing tips for you to work through as well as insight into my signature program for 2024: Embracing Excellence.

To get on my EMAIL LIST, CLICK HERE

I was honored to have on this episode, the lovely soul of Noelle Kustas, a women's transformational coach!

She shares her journey of starting her own business, Rise to Shine Co, which offers coaching to women. She is a speaker and she also loves fundraising with jewelry.

She brings up the amazing concept of being your favorite self instead of your best self, emphasizing the importance of authenticity and finding joy in everyday moments.

Noelle's love for joy became a core value and brand identity for her business, and together we emphasize the importance of embracing personal experiences and values when building a brand.

Also, there is a beautiful nugget at the end of the episode you’ll want to hear that’s especially for moms and daughters!

You can find Noelle on IG: http://www.instagram.com/joyful_noelle/

& Visit her website: www.rise2shine.co

I’m talking about a moment that I could easily write off as insignificant because it didn’t feel big, but it was truly significant because it has now become a vital element of my brand.

I decided to share about a breathwork experience that I had with my friend, Lauren Marks, and what came through for me during that moment.

In her Facebook group, the recent topic had been about taking bold action for the end of the year, and I realized that this was what I needed to take bolder action in my business.

The red ruby has become a staple to the Embrace Your Brand movement and it slowly being added to everything, the first of which is the Workbook that is meant to guide women wanting to start their own business and are working to grow something unforgettable so they can make momentum with joy!

P.S. A great tool for business owners is ShinePages! An all-in-one platform for website, email, landing pages, CRM, memberships and more! I'm using it and absolutely love it. You can use it too.

Laura and Emily share their stories from motherhood and business about how they learned to set boundaries, often the hard way, and that doing so created a better lifestyle. Boundaries often require a level of communication with others and confidence in yourself, which then gives you the opportunity to respect the other person as well as yourself.

Emily talks about how she shifted from her career in nursing to empowering moms in her town and beyond. With the coaching, events (her first in-person event happened this year and had over 100 women in attendance!) and programs she is doing to help moms, Emily is reframing the feelings we have that challenge us, keep us stuck and powerless in our lives into opportunities for growth and the ability to live our best lives.

She has a program starting December 1st called More Than Mom, which is a 12-week program for moms to work through and uncover the mindsets that have been keeping them stuck so that they can change them into freedom giving opportunities for improvement. This is a space for moms to truly get to their roots and embrace new modalities to experience growth and empowerment. (Enrollment closes on Black Friday)

Find out more about Emily and her work with empowering moms!

https://empoweredmoms.co/

https://www.instagram.com/dremilyjacobs/

In this meeting, Emily Wood and Laura Glass discuss the benefits of using Facebook and Instagram ads for businesses. They emphasize the importance of knowing your audience and having an offer that already sells before running ads. Emily recommends starting with lead ads to grow email lists and testing multiple audiences at a time if the budget allows.

Laura highlights the importance of email lists and how Facebook and Instagram ads can help get in front of people more effectively, especially with the use of attention-grabbing hooks. They stress the importance of catching people's attention with the image and copy, and suggest using pre-made templates and screen-shotting ads for inspiration. They both agree that ads should be concise and tailored to the audience, and suggest experimenting with different approaches to see what works best.

The speakers also discuss the benefits of Facebook's AI technology in finding higher quality traffic for lead and sales ads. They explain how Facebook studies people who respond to ads and finds more people like them, while highlighting the importance of testing and running ads to take advantage of Facebook's ability to remember and find more people who engage with the ad. They suggest that Facebook ads can be a valuable tool for expanding a business, but it is important to have a clear strategy and to be willing to learn and adapt along the way.

Free opt-in: http://freebie.emilywoodads.com

Insta: @‌emilywood.ads

Facebook: https://www.facebook.com/emilywoodads

In this episode, Laura talked with Tiffany Leader, a clinical social worker and burnout coach. They discussed the normalization of burnout in society and the importance of self-care in preventing it. Tiffany highlighted the importance of sleep and mindset work in addressing burnout, using the outcome formula to help clients break the cycle.

They also discussed the benefits of incorporating joy and grounding techniques in daily life, such as taking breaks and being in nature. Laura and Tiffany emphasized the need to be present in the moment and focus on our senses to regulate our nervous system and release tension. They concluded by encouraging listeners to prioritize mental health and self-care to prevent burnout.

In addition, Laura and Tiffany shared their personal experiences with burnout and the strategies they use to prevent it. They emphasized the need to take control of one's time and become aware of the body's needs, breaking habit loops and categorizing thoughts to determine which ones are serving you. They both agreed that self-care is a lifelong journey and requires constant adjustment to prevent falling back into unhealthy habits.

To truly embrace your brand, you must embrace yourself!!

You can find Tiffany on IG

Burn Out Coach | Tiffany Leader, LCSW (@tiffany.leader)

instagram.com

Linktree:

Tiffany Leader, LCSW | Facebook | Linktree

linktr.ee

Nehemiah 8:10b " The Joy of the Lord is my strength."

I believe that there is a time and place for everything including our relationships. Some are meant for the long-haul and others are just a blip in time.

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Being in a good state within yourself, including confidence, feeling capable, and feeling like this is the right thing for your is such an amazing feeling because it actually empowers you to move forward doing what is the best thing for you. I realized that no matter how much strategy I learned form various business, I lacked the alignment to truly move forward in a way that I could sustain. So, now I take a much different approach. I work to be in alignment first, having the right conditions to play on my strengths first then choosing a strategy that works with that. I think the same approach can be powerful for you, especially if you haven't had much success sticking with strategy only.

You can get free branding tips here, by joining my free Facebook group for Female Entrepreneurs

Check out ShinePages - an amazing website platform that's super user friendly!

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There are storms in life and storms in our business. Here's what I learned from noticing all the uprooted trees in our area that can be applicable to business. I want you and your business to stand firm and that can only happen when you deepen and strengthen your roots and foundation!