Joining Anthony for this episode of VETchat by The Webinar Vet is Lauren Tracht, a Veterinarian specialising in Marketing, Sales and Branding.

In this episode, Anthony and Lauren discuss alternative proteins. They consider the advantages and limitations of plant-based diets for pets, including the potential benefits for animals with allergies and obesity. They also explore the possibility of feeding vegetarian and vegan diets to cats, considering the need for proper supplementation. The conversation delves into the emerging field of cultivated meat as an alternative protein source and touches on the use of fungal-based diets and the potential of insect-based diets in the pet food industry. The importance of sustainability and circular economy practices in the pet food industry is highlighted, along with the role of veterinarians in educating and guiding pet owners in their dietary choices. The episode concludes with a discussion on utilizing waste products in pet food.

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