Account Management (a tactical guide to success)

Embracing Risk with Yes


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In this episode, Fred and John cover how an Account Manager should think about when to say yes to client ideas.  How do you know when it's ok to say yes?  What should be your process if you are not certain?  When should you take risks?  In addition, Fred and John discuss some negotiation resources.  

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Account Management (a tactical guide to success)By Fred Fuller and John Brown

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