John Cefalu is the CEO of The Buildsters Corp and JJs landscaping. In just over a year and a half, JJ’s landscaping has grown from 0 to a multi-million dollar company. John started his first business in college after a trip to Kenya. The trip had a major impact because of the connection he made with the kids in Kenya.
Little did he know, that after 5 years of hard work, the Kenyan government would shift and the new regime stole more than $500,000 from John. Young and ashamed, he ran away to Chicago to regroup. After a short time, he was back on his feet with a goal to make $200 per day while landscaping.
Those small goals turned into a massive landscaping operation. Then covid occurred. While his competitors were left scrambling, John and his team doubled down on digital marketing and the success followed.
Listen until the end where John shares his idea of living a life of significance.