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What's behind Google's swift decision to release a December 2024 core update just a week after wrapping up the November update? Join me, Ed, as we unravel the mystery of Google's latest move and examine the potential reasons for this unexpected update timing. You'll gain insights into how rare holiday season updates have unfolded in the past, like the December 2020 core update and the 2022 helpful content update, and what they might tell us about Google's current strategy. Spoiler: it's all about staying calm and thoughtful amidst the SEO chatter.

Hold on as we discuss Google's stance on these rapid changes and share crucial advice for anyone affected by the update. With no official explanation from Google yet, we're left to speculate whether they missed a target in the November update or if there's a deeper agenda at play. Our episode provides strategies for navigating this uncertain SEO landscape without making rash decisions. Whether you're an SEO pro or a curious listener, this conversation is packed with valuable insights to help you brace for what's ahead.

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"Werq" Kevin MacLeod (incompetech.com)
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