In this week’s episode, we explore the evolution of Emma Chamberlain and why her audience is now saying they’ve started to outgrow her. In recent weeks, TikTok and YouTube have been flooded with videos from Emma’s fans criticising some recent episodes of her podcast, 'Anything Goes', and saying they feel like Emma’s takes are becoming increasingly out of touch. This criticism came to a head in late October after a TikTok went viral saying that Emma should go to college to develop her critical thinking skills– sparking a debate amongst her fans about the creator’s long-standing reputation as Gen Z’s “relatable” influencer.

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Timestamps:

46:00 Intro

1:37 Emma Chamberlain's career history

4:28 Why Emma rose to viral fame so quickly

9:44 How Emma became the poster girl for the "relatable" influencer

24:42 Emma's trajectory in recent years

32:08 'Anything Goes' podcast criticism

37:14 Should Emma go to college?

48:00 Why audiences outgrow influencers

57:56 Why Emma's followers have possibly outgrown her

1:08:10 What Emma should do next

Resources:

https://www.theatlantic.com/technology/archive/2019/07/emma-chamberlain-and-rise-relatable-influencer/593230/

https://www.nytimes.com/2019/07/09/style/emma-chamberlain-youtube.html#:~:text=Over%20these%20two%20years%2C%20Chamberlain,or%20edit%2C%20just%20like%20her.

https://centennialworld.com/from-youtuber-books-to-influencer-podcasts-how-creators-are-catering-to-the-demand-for-free-content/

https://www.tiktok.com/@nicky.reardon/video/7297439373703040302?_r=1&_t=8h9dcd8I0fK

https://www.tubefilter.com/2019/04/04/emma-chamberlain-stupid-geniuses-podcast/

https://www.tiktok.com/@glizzzabeth/video/7290940638529391914

https://www.tiktok.com/@emmybetmia/video/7293906594641857835?_r=1&_t=8h0cis1oNSk

https://www.tiktok.com/@paulinaabuitrago/video/7295187814604492078?_r=1&_t=8h0crMGNsQS

https://www.tiktok.com/@shreksdumpster/video/7298431343296515374

https://www.tiktok.com/@nicky.reardon/video/7297442563437464875?_r=1&_t=8h9dXgYefKi

https://www.tiktok.com/@anniesright/video/7297332448797412654

https://www.youtube.com/watch?v=hTJhhXTWHt4&ab_channel=Donna 

https://www.tiktok.com/@cocomocoe/video/7297303564681088302