Nick is talking about the importance of having a bridge offer and how to create it in this episode that will resonant with many businesses.

People effectively build communities and audiences in a range of different places but the ultimate question is how do you take your audience, your community and move them to a place where they can find out more and move towards being a paying client.

Nick shares exactly how to create an effective bridge offer – serving people at the highest level and creating an environment that is the most conducive to achieving your ultimate sales result.

KEY TAKEAWAYS

• People have built their audience/community and have a product or service,  it’s about linking the two together.
• How do you move people from being part of your audience and community to making a commitment to a mastermind program?
• The bridge offer makes it easy for people to move from being part of your community to a place where they can find out more and move towards being a paying client.
• The bridge offer focuses on not only serving people at the highest level but how to do it in an environment that is the most beneficial to achieving the ultimate sales result you want.
• What is the best environment to bring people into to be able to serve and sell?
• What bridge offer can you create, that’s easy for people to say yes to, is relatively low cost and gives you the best chance to serve and sell?
• When people to purchase a bridge offer the conversion from there into your higher price program will be higher and you will be able to make the biggest difference for them.
• What is the low commitment activity that you can effectively create a bridge from to your product or service?

BEST MOMENTS

‘The best environment for me to serve and sell is in small groups’

‘When they are sitting around the table with me they have already demonstrated that they see value in what I do’

‘What’s the bridge, the offer that you can build between your audience and your product or service?

VALUABLE RESOURCES

Empire Builders Podcast 

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

This is part 2 of the 2-part copywriting masterclass training, in Part One, Nick explained how to prepare yourself and write great copy and in this episode, Part Two, he shares the anatomy of a great piece of copy – exactly what to write to connect with people emotionally when you want them to take a particular path of action.

As the number 1 marketing skill creating great copy is what will really make the difference and Nick shares exactly how to do it in this episode packed with content and great value.

KEY TAKEAWAYS

• Capture the attention of the reader - The first line of text is designed to capture attention make it big and bold.
• Build credibility - talk about your own success as long as it’s with humility. Share the success of your clients, which demonstrates humility and builds credibility. Subtlety in sharing success is key.
• Create a contrast - between the value your product or service offers and the fee payable. Build real-world monetary value around the service or product relative to purchasing it
• Case studies and testimonials - the best kind of testimonial is one that begins ‘since’, is written in the voice of the person and includes the result.
• Make case studies results-focused and time-bound.
• Create urgency – if there is a sense of urgency people will take action.  Limit the number of people or product available and explain why now is the best time in your copy.
• Have a clear and concise call to action - Make it very obvious what you want people to do next a single click or ‘yes’ to take action, it needs to be clear and very obvious, explain exactly what they need to do next.

BEST MOMENTS

‘ There is an art to writing words that connect with people emotionally’

‘Whenever I share success I also share the failures along the way’

‘Images can be effectively used to stop people scrolling on to the next post’

VALUABLE RESOURCES

Empire Builders Podcast 

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Great copy changes everything and Nick discusses the importance of copy in driving all marketing and how to write great copy that reflects you and your personality in this content-packed episode.

The ability to write good copy is a key element for any empire builder and Nick shares his passion and expertise in copywriting with a set of clear steps that can be followed to achieve copy that will not only reflect you but effectively cause the reader to take action.

KEY TAKEAWAYS

• Do your research and create a swipe file – this should contain inspirational copy from others and as you move forward your own copy.
• Get yourself in a state of creativity – you have to be in a position to focus. It can be helpful to think about the state of the reader.
• The brainstorming step – brainstorm all your ideas so you can visually see your best ideas and put them in a logical order.
• Write the first draft – make sure you write the complete copy from start to finish in one go if possible. You should be looking for all the key elements from your brainstorm to be there but it doesn’t have to be perfect.
• Leave it and go away – do another task or do something different to interrupt the pattern.
• Edit, rewrite and improve  - when you return to the copy you are able to view it with fresh eyes meaning improvements and edits are visible.
• Read it out loud – when you are hearing the words you are able to hear whether it flows and where a better word could be used.
• The key is to have it sound like you so your personality comes across and it’s your voice that’s heard through the copy.

BEST MOMENTS

‘Great copy changes everything’

‘Good is good enough it’s better to get it out than obsess over it being perfect’

‘You will be able to write far better copy that flows and reflects your natural self if you read it out loud’

VALUABLE RESOURCES

Empire Builders Podcast 

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick is with Frank Flegg who founded Ethical Property Partners and has a portfolio of over sixty properties.

He works to help others create their own property empires and fulfil their dreams and is always in pursuit of a win-win solution for everyone involved so that he leaves anyone who he has worked with better off than before he met them.

Frank also shares great advice about how you can take advantage of the perfect storm that’s brewing if you are bold, adapt and take action.

KEY TAKEAWAYS

• Franchising is a win, win situation for both the franchiser and the franchisee.
• Start with the end in mind it’s important to know where you are going.
• When you are coaching one to one there is not an expectation of a manual they just want you and your knowledge at the end of the phone.
• If you are working towards franchising always begin with one to one first.
• As long as you carefully select your clients the success rate is potentially very high.
• We have grown organically and moving from 20 to 70 properties has been about getting better at telling people we exist.
• Over resourcing early means the business can cope with the growth without affecting the client.
• Marketing and systemised selling have been what we have improved and what has made the difference.
• The worst number in business is the number one – it is when you are most vulnerable.
• Times of massive change are when fortunes are made.
• Over the next 24 months, there will be opportunities in every area, the perfect storm is being created for 2021.
• Take action on profit-making tasks.
• In the next 2 years, adapt, be aggressive and bold because the landscape is changing.
• This is a time when the individual can pivot and adapt and be massively flexible.
• Adapt, be bold and take concerted action to move towards your goals.

BEST MOMENTS

‘If you call it a franchise people have a certain expectation if it’s one to one coaching they expect you’

‘I knew that I had to look at franchising globally because the issue of homelessness is global’

‘We have daily webinars and it’s an integral part of what we do’

VALUABLE RESOURCES

Empire Builders Podcast 

Ethical Property Partners 

Sophisticated Property Investing Podcast

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Without any big events through existing clients, Nick has just achieved the best month ever for Mastermind sales.

If you run an expert business, a business based on your expertise and a transformation for your clients and you are wondering how to generate sales this will help as Nick shares the strategies he has used and explains how they can also work for you in this episode packed with valuable content.  

The strategies all helped people in Nick’s community to move towards him and his team, so the question is - ‘what opportunities are there in your current community and network to serve, seed, sell and close?’

KEY TAKEAWAYS

• Serve - Real-world value given first without asking for or expecting anything in return.
• Seed – to introduce the products, creating awareness.
• Sell – only sell to those who have expressed an interest, do this through a written proposal (brochure) and if they are interested then close.
• Roundtable sessions – serve and seed opportunity open to those who subscribed to the podcast. Great opportunity to offer advice and strategic input to develop and improve people’s businesses over the next few months.
• Strategy calls – with those who had completed online courses.
• 3 day live event – this was for those who wanted to come and learn over 3 days from our expert team.
• For existing Mastermind clients, we put in place a special offer only available at the point of renewal.
• Ascension through the mastermind program helps people to access what they need when they need it.
• A lifetime membership offer locks in those who are the foundation of the mastermind program and are the people you want to work with long term.

BEST MOMENTS

‘You will create a reputation as someone who gives massive value without being pushy’

‘I only sell and close when people have shown some kind of interest’

‘It’s turning people who are part of your community, your audience, into your clients’

VALUABLE RESOURCES

Empire Builders Podcast 

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick is with Paul Mort who has effectively used the power of the extreme to build a successful empire in an arena that is always overcrowded.

Paul shares his ethos and approach to being 100% himself, doing something he loves and how he built it into a successful empire.

The power of extreme attracts other people and everybody has something that they are good at, something they love doing but to move up to the next level, that higher level where you are into 7 figures plus, you have to get real with business and understand what you are good at so that you can build an effective team to do the things you don’t want to do and don’t excel at.

KEY TAKEAWAYS

• People start their own businesses because they want freedom but often they create a different way of locking themselves in.
• My offer is to help businessmen ‘get their sh#t together’ it leaves it open for them to fill in the gaps about what they want help with.
• In an arena that is overcrowded, you have to be extreme to make any impact, the power of extreme attracts other people.
• You need a long term strategy, a plan, a cash flow forecast and a higher-end program.
• To get to the higher level, multi 7 figures, it’s about strategic planning, systems, processes and getting the right people in place.
• Being self-aware about your strengths and acknowledging what you don’t want to do means you can build a team who compliment your skills.
• People get stuck building an empire because what gets them started won’t get them to scale.
• If you are stuck the key is being self-aware and understanding what is needed.
• Focus on your target market and be relentless in your marketing.
• If you are an expert then you are your business and that’s what you need to market.
• A relentless commitment to marketing isn’t difficult when you are sharing about yourself, people are buying into you and being 100% you is extreme

BEST MOMENTS

‘It’s more of a failure to keep doing something you don’t like’

‘I’m working with 50 women right now’

‘I realised a long time ago that not everyone is going to like me but I also consider that everybody loves me and they just don’t realise it yet’

VALUABLE RESOURCES

Empire Builders Podcast 

Paul Mort website 

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick is with Suzy Ashworth, a quantum transformation and embodiment coach who works with female entrepreneurs using an approach that fuses practical action and strategic steps with deep transformation.

As the world moves forward in a very different way people want to make it a better place and are ready to understand it’s not just about them it’s about the impact you can have on humanity if you show up. Suzy helps to make the intangible tangible through her work and explains how her mindset has been key in the building of her hugely successful business in this absorbing episode.

KEY TAKEAWAYS

• When you are in an established market with big players taking what is already there and packaging it in a new and exciting way will get people interested.
• People can find selling hard and it’s because they are selling to people who don’t want to buy.
• When the world stopped, people had to think really carefully about who they are, how they want to show up in the world and how they want to serve.
• The best strategy in the world will fail if you don’t have the mindset to support it.
• It’s not just about you, your family or the immediate impact it’s about the ripple effect of how you show up can have on humanity.
• In a world that is a mess, you need people who are tuned in to making a difference.
• It’s not really about the product or program it’s about people buying into you.
• It doesn’t matter what you call yourself it matters who you are calling in – you need to be specific about your audience, the problems you people help solve and allowing people to fill in the gaps.
• People enrol in my mission and vision to make this world a better place. They enrol in my framework.
• The intangible can be made more tangible by putting it into a framework.

BEST MOMENTS

‘Faith plus action equals miracles so just get out there and do the damn thing’

‘I believe that now more than ever now people need something different’

‘You can’t receive anything you are not mentally prepared to hold’

VALUABLE RESOURCES

Empire Builders Podcast 

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

In this episode, Nick is taking on his riskiest interview to date and speaking with the person who knows him best  - his wife, Natty James.

They have known each other since university and this episode is a great insight into what it’s like being in a relationship with an epic empire builder.

The questions discussed are those the empire builders Facebook community wanted to hear the answers to and are wide-ranging from how to cope with the challenges through to Nick’s most annoying habit.

This episode will speak to anyone in a relationship with an empire builder – like business communication is everything.

KEY TAKEAWAYS

• You have to have a lot of patience and trust in the empire builder.
• Be open and honest about the challenges and when things are not going to plan.
• It’s important to understand what’s important.
• The partner of an Empire Builder must also be committed to the vision.
• You need to find someone who complements you - ‘the yin to your yang’
• Trust in the vision, because trust means there is no space for fear, they cannot both exist.
• Dominance influenced characters crave drive, achievement and to explore new ideas.
• Those who are steady characters want certainty and security all the time.
• When you are involved with an entrepreneur is that there is always something to do.
• The biggest challenge is the job is never finished.
• You need to be able to be present and have dedicated family time.

BEST MOMENTS

‘Nat has created the stability that enables me to do what I do’

‘I believe in the vision and I know he’s a problem solver’

‘Make sure there are opportunities to have ‘off’ times from the business’

VALUABLE RESOURCES

Empire Builders Podcast 

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick explains his philosophy around the 3 levels of prioritisation for tasks in your business and in life.

You will always be working towards achieving the right balance for tasks but this episode is a great way to understand the value of tasks and how to prioritise them to ensure you are not only spending the right amount of time on the tasks that will bring the most value to your business but actually have the time to do it.

All tasks are important but understanding the 3 levels are the tasks that bring the most value is a game-changer for anyone building an empire.

KEY TAKEAWAYS

• The £1000+ tasks are strategic, require the most skill and are those which bring the highest value to your business.
• Time invested in your health and wellbeing has the greatest potential to impact on your business and life.
• Preparation and planning strategically is a high-value area to invest your time in.
• Growing and maintaining relationships and partnerships, including joint ventures is key. A single business relationship can result in huge profits.
• Create content and repurpose it to extend your reach and impact.
• Time spent with your family is critical, your business is an investment in your family’s future and a driver for you to continue to move forward.
• Investing in learning, personal development and growth is critical to you being the best empire builder you can be.

BEST MOMENTS

‘I’ve become more effective with my time and have created more time to do things’

‘You have to earn the right to only have the £1000 tasks to complete’

‘Understand the difference between tasks and how you distribute your time between them’

VALUABLE RESOURCES

Empire Builders Podcast 

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick is discussing with Gilly Woodhouse the journey she has taken from why it is her passion through to the changes that helped her to move up to the next level with her coaching business.

Any business journey has challenges and Gilly has continued to grow throughout the challenge of a worldwide pandemic. Her passion and commitment to serving those she works with is the key to why she has experienced huge success and the mastermind group she is a part of has given her an amazing business family and the opportunity to learn how to move her business up to the next level.

KEY TAKEAWAYS

• The vision, passion and drive are more important than anything else.
• Focusing on one thing a month was a crucial change that helped to grow the business.
• Restructuring the payments meant that clients had the option to pay in one payment or instalments improved the cash flow in the business.
• Getting a better cash flow means you can think more strategically and market and serve your customers from a better place.
• It’s important as you grow to get some help before you get to a point where you are struggling to cope with everything.
• When I introduced the mastermind program it changed everything.
• Now I have 6 1:1 VIP’s and 75 mastermind group members.
• If you are passionate and have a bigger mission then join a mastermind group.
• When you show up wanting to serve and help the magic happens.
• Believe in yourself and always keep going.
• You need to be continually asking ‘what more do my clients need?’

BEST MOMENTS

‘I’m even more creative and the mastermind group is an amazing business family to be a part of’

‘I can really make a difference and have an  impact on the clients I serve’

‘I’m very active in my community giving more and serving more’

VALUABLE RESOURCES

Empire Builders Podcast 

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.