War is expensive. To support her efforts in the battle against HIV/AIDS, Elizabeth Taylor did what she does best: followed her impeccable instincts. 

Before the era of celebrity “brands” – before the Kardashians, Rihanna, Jessica Alba or Gwyneth Paltrow’s goop – Elizabeth Taylor built her own business empire. She bottled and packaged how she felt, lived, looked, and smelled… and sold Elizabeth Taylor to the masses. It was an adventure of Passion and White Diamonds, all run from the home she loved.

As part of Elizabeth Taylor’s courageous leadership in the fight against HIV/AIDS, she provided that a portion of revenue from her name and likeness rights, which includes her fragrance empire, goes to The Elizabeth Taylor AIDS Foundation.

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