Jacob Horton, Multi-Unit Franchisee at Scenthound and Co-Founder of SBA Source
Birmingham, AL & Nashville, TN
If you’re a multi-unit franchisee considering selling your locations, get in touch https://www.fdcapitalgroup.com/
Interested in buying a franchise? Reach out here: https://www.frandawgs.com/buy-a-franchise
🔥 Episode Summary:
Jacob Horton went from PowerPoint presentations to puppy baths, and built the #1 Scenthound location in the country.
In this episode, we unpack:
Why Jacob left nuclear engineering and consulting to dive into franchising
The turning point that made him abandon a traditional acquisition search in favor of building a pet grooming empire
How he evaluated over a dozen franchises before choosing Scenthound
The systems he built to drive over 1,000+ active members at a single location
What he’s learned from scaling to 6 stores (on the way to 20)
How a homegrown call center and sales CRM became his unfair advantage
His new startup: SBA Source, the software platform simplifying SBA loans for franchisees
Jacob’s business is proof that boring, recurring revenue models—paired with operational excellence—can create serious compounding growth.
📌 Key Stats:
Opened 6 Scenthound locations in 3 years
Averaging $185K in four-wall EBITDA per location
Built a 5-person in-house sales team + call center
Generated 1,000+ members at his top location
Recently launched SBA Source to fix the broken SBA loan process
🔗 Links:
SBA SourceJacob's LinkedIn: https://www.linkedin.com/in/jacob-lee-9803a480/ 🧠 Topics Covered:
[00:00] Jacob’s journey from nuclear engineering to franchising
[06:00] Why he abandoned the ETA path
[09:00] The business case for pet grooming (vs. daycare)
[13:30] Building trust and loyalty through health-focused grooming
[15:00] Opening a Scenthound: real estate, pre-sale, and staffing strategy
[19:00] How many members to break even (and to thrive)
[20:00] The secret weapon: a custom-built call center + CRM
[27:00] Evolution of store ops: from 2 units to 6 and beyond
[33:00] His labor strategy—and how he built the best grooming team in town
[39:00] The playbook for local marketing + Facebook lead gen
[44:00] Why he started SBA Source and how it works
[54:00] His long-term goal: 20 stores + building a legacy