Episode Summary

While you might be familiar with the term behavioral finance, you have not heard my guest Stuart Ritter, from T. Rowe Price explain the origins, research and fundamentals behind why it is so important for employers to understand and embrace as they design their retirement plans. Stuart is a vice president and senior financial planner—designing, building, and implementing guidance and advice services to assist customers in achieving their financial goals. He has appeared on television and radio programs for networks like ABC News, Fox Business, and National Public Radio; and has been quoted by The Wall Street Journal, The New York Times, Kiplinger’s Personal Finance magazine, Money magazine, and other national news organizations. During our conversation, he shares useful and entertaining stories and analogies to help employers better understand the concepts of behavioral finance and why plan design options such as automatic enrollment and automatic increases are really not as foreign to employees as we may think. I hope you enjoy this fast paced and information packed episode!

Guest Bio

Stuart Ritter is a vice president of T. Rowe Price Associates, Inc. He is a senior financial planner—designing, building, and implementing guidance and advice services to assist customers in achieving their financial goals. He has appeared on television and radio programs for networks like ABC News, Fox Business, and National Public Radio; and has been quoted by The Wall Street Journal, The New York Times, Kiplinger’s Personal Finance magazine, Money magazine, and national news organizations. Stuart received his B.S. in electrical engineering from the University of Maryland College Park, his M.A. in political science from the American University, and holds the CERTIFIED FINANCIAL PLANNER™ designation. He taught personal finance at Johns Hopkins University for several years, and has also been an instructor at the University of Maryland’s Robert H. Smith School of Business. He is a member of the Maryland State Department of Education’s Financial Literacy Education Advisory Council.

401(k) Fridays Podcast Overview

Offers companies of all sizes free strategic, educational and actionable content to improve their retirement plans. My name is Rick Unser and I am your host. All episodes leverage my nearly two decades of experience working with employers to bring you candid interviews with industry experts to enhance Fiduciary Protection, streamline Plan Operations and improve employee Retirement Readiness.

For more information please visit www.401kfridays.com