Employer Branding: The Inside Podcast

• What are “Message Machines” and how are they developed
• The importance of building communications skills as a business leader
• How to become an employer of choice in volatile times
• Employer branding, the key to building employer appeal
• Managing internal communications during the current recession
• Building an internal communication system based on the “pull, push & exchange” model
• Maintaining a high-performing team
• Tactical hiring vs long-term employer branding
• The connection between branding & employer branding

• How good-quality merchandise influences employer branding
• How branded clothing creates a sense of community in an organization
• What’s the connection between brand marketing and employer branding
• The power of merchandise on employee engagement
• Insights on the war for talent: a founder’s perspective
• How can brand merchandise improve onboarding & overall employee experience
• Why leadership buy-in matters when building your employer brand

• What is learning and development in an organization
• How growth happens when L&D initiatives are put into practice
• Understanding the purpose of L&D for an organization
• How L&D is a sustainable function when it contributes to business success
• L&D on a budget: how can smaller organizations implement an L&D strategy
• Basic tips managers can use to implement L&D strategies in their organizations
• Challenges associated with creating clear career paths
• How does Learning and Development integrate or influence Employer Branding

Overview

Episode 5 of #Employer Branding: The Inside Podcast is #LiveNow! In this episode, we talked with Oana Iordachescu, Head of Talent Acquisition at Wayfair, about creating #DEI frameworks that walk the talk. We also spoke about recruitment bias, inclusive entrepreneurship, and ways of integrating diversity and inclusion into the employer branding aspect of a business.

What you’ll learn by listening

• How to bridge the knowledge gap in diversity & inclusion

• Overcoming challenges & acknowledging opportunities when building D&I initiatives

• Infusing D&I into your organization the right way

• An overview of inclusive entrepreneurship

• Integrating diversity and inclusion into the employer branding aspect of a business

• How can HR escape bias in recruitment

• Employee benefits & the connection to D&I

About Wayfair

Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. From expert customer service to the development of tools that make the shopping process easier, to carrying one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.

Overview Episode 4 of #Employer Branding: The Inside Podcast is #LiveNow! This time around, we spoke with Flavia Ballabene, Global Employer Branding & Social Media at Allianz, about the importance of having a #strategy in mind when building your #employerbrand. Also, we talked about creating a strong cultural foundation, creating & keeping a sense of #connection, adding social media marketing into the mix, and a lot more. What you’ll learn by listening

• Strategies worth having in mind when building your employer brand

• Tips for building a foundation for employer branding efforts to pay off

• How employer branding helps companies deal with the hybrid work model

• Insights on keeping a sense of connection at the workplace

• Integrating social media marketing into the employer brand

• Employer branding predictions for 2023

About Allianz GroupThe Allianz Group is one of the world's leading insurers and asset managers with more than 100 million private and corporate customers in more than 70 countries. We are proud to be the Worldwide Insurance Partner of the Olympic & Paralympic Movements from 2021 until 2028 and to be recognized as one of the industry leaders in the Dow Jones Sustainability Index.Caring for our employees, their ambitions, dreams and challenges is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. Join us and together, let’s care for tomorrow.

Overview

Episode 3 of #Employer Branding: The Inside Podcast is live, everyone!

This time around, we had the pleasure of speaking with Reiner Kriegler, Founder and CEO DEBA - Deutsche Employer Branding Akademie. And it was such an insightful discussion about what employer branding is and want isn’t. We also talked about fostering #transparency by transforming career sites into active employee-candidate hubs, but also about what it means to search for “truffles” instead of ‘mushrooms” when building your employer brand.

What you’ll learn by listening

• How the fusion of HR and brand strategy led to the making of employer branding

• How leaders and HR professionals perceive employer branding

• Myth debunked: Employer branding is NOT marketing

• How good employer branding is identity-based

• How ‘truffles’, not ‘mushrooms’ make up a genuine employer brand

• Foster transparency by transforming career sites into active employee-candidate hubs

• The long, hard way is the only way to build a strong employer brand

• The effectiveness of honesty, the key to employee retention

About DEBA - Deutsche Employer Branding Akademie

DEBA advises and accompanies companies on their way to becoming measurably successful employer brands with the same enthusiasm with which it trains people who are interested in employer branding.

The DEBA mission: to strengthen the future fit of organisations. We make employers more successful by identifying the core of their identity, making it tangible both internally and externally, and enabling them to align themselves with it in order to secure their future.

Overview

In the 2nd episode of the new series, we met with Antonia Sutter, Co-Founder and Managing Director, at Carry-On Publishing to talk about how #employerbranding is done in creative industries. We also talked about #creativity, building an inspiring #culture, product branding, the importance of making mistakes, and learning from them, and a lot more.

What you’ll learn by listening

• Insights on building an inspiring company culture

• Making mistakes & learning from them: the key to a healthy workplace

• How product branding & employer branding blend together

• How people become brand ambassadors when given the right resources

• The impact of trends happening in the workplace

About Carry-On Publishing

Carry-On Publishing (COP) is a media house for purely digital magazines and storytelling studio based in Berlin. Founded and self-financed in 2013 by Theresa Neubauer, Alex Sutter and Antonia Sutter, COP is independent and not part of a large media company.

“Our goal is to offer our readers content of the highest quality. At the same time, we would like to enable our partners to use sustainable communication for brand building, brand maintenance and products that convince.”

Overview

Season 7 of #EmployerBranding: The Inside Podcast starts today!

In the 1st episode of the new series, we met with Tina Holmes, Director of People & Culture and Operations at Amorelie. We had an interesting conversation about keeping your reputation as an employer of choice in times of change. Throughout the interview, we covered several interesting aspects related to impacting change in diversity & inclusion, employee well-being, workplace balance, and a lot more.

And because this season is all about how employer branding is done in Germany, it gives us the opportunity to connect and meet with our guests in person!

What you’ll learn by listening

• Going beyond commercial aspects & breaking taboos when building your employer brand

• The power of workplace balance: working from home & from the office

• Best practices for employee wellbeing

• Impacting change in diversity & inclusion

• Transparency in times of change: how to make employees feel safe

About Amorelie

AMORELIE is a fashionable Onlineshop for your Lovelife! It covers everything from kinky dessous, to love toys and games to have a fabulous, fun, interesting life! As one of the leading brands for a fulfilled sex life, AMORELIE has revolutionized a whole industry. Now we’re going one step further. We want to encourage everyone to try something new and talk openly and honestly about their desires and preferences. Our mission: sexually fulfilled humans everywhere.

Overview

In the 9th episode of #EmployerBranding: The Inside Podcast (season 6), we had the opportunity to speak with Anna Bertoldini, Global Head of Employer Branding at NielsenIQ. We talked about strengthening your #employerbrand by turning your EVP ‘outside-in’, but also about #flexibility, #adaptability, what makes a great brand story, and a lot more.

What you’ll learn by listening

• How to strengthen your employer brand by turning your EVP “outside in”

• What makes a good brand story & how it can be localized across different cultures

• Why adaptability & flexibility are critical when building a global employer brand

• Creating emotional connection and fostering empathy: key to successful storytelling in employer branding

• Where does employer branding belong - in HR or in marketing?

• Candidate experience: useful insights worth taking into account

About NielsenIQ

NielsenIQ is a global information services company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world’s population. Focusing primarily on consumer packaged goods manufacturers and fast-moving consumer packaged goods and retailers, we give customers the power to defy what’s possible. Our approach allows us to connect the dots that others can’t see and build the bigger picture that others miss.

How? We combine unparalleled datasets, pioneering technology and the brightest minds in the industry, to create insights that don’t just make bold decisions possible, but necessary. Everything we do is focused on putting you in the position to transform how sectors and industries see themselves.

Overview

We’re back, after a well-deserved holiday break, with episode 8 of #EmployerBranding: The Inside Podcast (season 6). This time around, Mertcan Uzun, Head of Culture & Community at Blinkist joined us for an interesting discussion on the power of cultural alignment and why it is crucial to protect the people in your organization. We also talked about honesty, fostering a healthy organizational culture, and more.

What you’ll learn by listening

• Insights on creating an engaged employee base

• Fostering a healthy company culture

• Initiatives that strengthen your internal employer brand

• The importance of prioritizing minority communities within an organization

• Protecting the people within the organization: the key to building a performance-driven culture

• Why cultural alignment matters in the context of employee engagement

• Employer branding, recruitment & cultural management: where should the three meet so that success can be achieved?

About Blinkist

Used by over 23 million people worldwide, Blinkist finds the most relevant, impactful nonfiction books and podcasts and distills them down to their key ideas, which can be read or listened to in 15-minute explainers from their award-winning app. Over 1,500 companies have already chosen Blinkist for Business to empower their teams at their point of need—anytime, anywhere.