Overview

In episode 7 of our 5th season, we had an interesting conversation with Mark Ivan Serunjogi, Employer Brand Manager at Zalando. We talked about diversity and inclusion in employer branding, and why is it so important to #accept people for who they are. We learned that the key to building an inclusive culture is honesty. Becoming open and acknowledging that we’re all humans and we’re all different, and that’s amazing really does reinforce #CompanyCulture.

What you’ll learn by listening

• Adaptability, the key to understanding employer branding

• Diversity & inclusion in employer branding: when empathy goes a long way

• An inclusive culture accepts and welcomes people as they are

• Reinforcing company culture starts with leadership, regardless of company size

• Owning up to your mistakes & becoming more open to improving company culture

• Employer branding in Europe vs the US

• Brand reputation and its impact on both candidates and customers

About Zalando

Founded in Berlin in 2008, Zalando has grown from being a pioneer in the world of e-commerce to becoming a leading European online platform for fashion and lifestyle. We connect customers, brands, and partners in 25 markets and employ more than 17,000 talents from 140 countries. We drive digital and sustainable solutions for fashion, logistics, advertising, and research bringing head-to-toe fashion to almost 49 million active customers, fueled by our vision of becoming the Starting Point for fashion - one that is welcoming to everyone.

Overview

Episode 6 of #EmployerBranding: The Inside Podcast (Season 5) is a very special one!

We were delighted to speak with James Ellis, noted employer brand and talent strategy thinker, author, keynote speaker, and host of The Talent Cast podcast. We talked about some of the core challenges associated with the employer brand function, but also about #myths, #storytelling, human-centric #EVP, and a lot more.

Our key takeaway is that employer branding, is a strong ally in recruitment. However, to reap the benefits, CEOs, founders, TAs, HRs, and recruiters everywhere should admit, accept, and face a universal truth: Everybody lies! For employer branding to thrive as a new function, both companies and candidates must stop lying.

What you’ll learn by listening

• Employer branding: a product marketing mindset, applied to recruiting

• Uncovering the reasons behind the slow adoption of employer branding

• “Better” not “More”: the employer brand is a force multiplier of recruiting

• Unpuzzling the employer brand function: start with a pilot project

• When honesty goes a long way: every job sucks sometimes, and that’s ok!

• Myth debunked: Good culture, bad culture. No, it’s just culture!

• Human-centric EVP & why does it matter?

• Know the differences: traditional marketing funnel vs. recruitment marketing funnel

• Storytelling in employer branding

About James Ellis

James Ellis is a noted employer brand and talent strategy thinker, keynote speaker, consultant, and podcaster who routinely builds "the uncomfortable and new” from scratch and turns it into “this is how we do it now.” “Change agent” isn’t the right term. “Fearless inventor of your future” is closer. Author of the books, “Talent Choose You” and “The Employer Brand Handbook”, James is the inventor of the Recruiting Content Framework, the Employer Brand Manifesto and the first comprehensive Employer Brand Architecture, reinvented the employer brand of a public Fortune 1000 company, the first person to prove content positively impacts applications, turned a failing brand activation department into a multi-million dollar growth engine, started a media-buying department from scratch, and expanded content and social offerings globally.

Overview

In the 5th episode of our 5th season, we spoke with Artyom Chelbayev, Co-founder & COO at Vitamin, a startup in Berlin with a very interesting vision - to build a strong financial future for all women. Throughout the podcast, we talked about the way diversity and inclusion have changed in the last years, but also about the importance of a genuine purpose-driven organizational culture when building your employer brand.

“Every company is an extension of the founding team”, and we couldn’t agree more, Artyom! Tune in for the full episode.

What you’ll learn by listening

• Diversity & inclusion: changes we’ve seen happening in the last few years

• Building your employer brand with purpose in mind

• Company purpose matters: why & how can you find yours?

• An overview of VSOP & its implications in preserving employee engagement

• Building a genuine company culture: start with a company values questionnaire

About Vitamin

Vitamin was brought to life in January 2021 in Berlin by our founders Andrea Fernandez and Artyom Chelbayev. The vision of the company is to build a strong financial future for all women. The mission is to change mindsets, spark conversations and empower every woman to be confident in their finances.

Gender pay gap, career breaks, part-time work, longer life expectancy - the threat of poverty in old age affects women in particular. It is therefore of the utmost importance that every woman is able to take charge of her finances with confidence. At the same time, however, the financial world is still a male domain. We are here to change that. By understanding what women need and want in their individual stages of life. And by supporting them in everyday life with their finances. In a straightforward way that fits their goals and priorities.

Overview

In the 4th episode of our 5th season, we spoke with Tobias Freund, Commercial Director & Partnerships at Tomorrow University of Applied Sciences. We talked about some of the core challenges of employer branding in Germany today, as well as the implications of corporate social responsibility (CSR), and the connection between strong CSR initiatives and high employee retention.

Tune in to learn more about the main drivers of purpose in employer branding, leadership involvement in strengthening company culture, and a lot more. Enjoy!

What you’ll learn by listening

• Employer branding challenges: why is implementation so difficult?

• Leadership involvement in strengthening company culture

• Branding & company culture in Germany: funkiness vs seriousness

• An overview of CSR & its main implications

• How employer branding connects to CSR (corporate social responsibility)

• The connection between strong CSR initiatives and high employee retention

• Product & company culture: the two main drivers of purpose in employer branding

• How important is diversity in strengthening organizational culture

About Tomorrow University of Applied Sciences (ToU)

Tomorrow University of Applied Sciences (ToU)*, is the first European startup to launch a world-leading institution focused on educating future generations to create solutions for a more sustainable society. Make an impact in the areas of sustainability, entrepreneurship, and technology by earning a bachelor’s or master’s degree with us. All of our programs are completely remote allowing you to study, work, or travel all at the same time. Industry experts are your mentors. You'll learn alongside a cohort of mission-driven peers who come from all over the globe on our cutting-edge learning platform — we don’t simply take offline learning online.

Overview

In the 3rd episode of our 5th season, we spoke with Deborah Hamill, VP of People at Cloudbeds; a company that truly believes that people can work together efficiently regardless of location. Their mantra: #RemoteFirst - #RemoteAlways, an approach rooted in the company’s values from the very beginning. Cloudbeds is living proof that having shared values can grow a company at 700+ remote employees.

We talked with Deborah about managing diverse global teams and the implications of employer branding in the recruitment process. Also, we tackled the issue of HR’s biggest challenge: top talent vs. the hybrid workforce.

#EmployerBranding: The Inside Podcast on #Spotify. Check out the full episode in the comment section below. Enjoy listening!

What you’ll learn by listening

• Skills every HR manager should have

• How to develop hybrid-ready or remote-ready skills as an HR leader

• Insights into managing global teams remotely

• Kaizen, a business philosophy of continuous improvement

• HR’s biggest challenge: finding top talent or managing the hybrid workforce?

• Sustained improvements: the key to an evolutionary path

• Diversity & inclusion: tips for managing diverse global teams

• How employer branding reflects in the recruitment process

About Cloudbeds

Founded in 2012, Cloudbeds is the hospitality industry’s fastest-growing technology partner, serving a global customer base of thousands of properties across 157 countries. Its award-winning Cloudbeds Hospitality Platform seamlessly combines operations, revenue, distribution, and growth marketing tools with a marketplace of third-party integrations to help hoteliers and hosts grow revenue, streamline operations, and deliver memorable guest experiences. Cloudbeds was named No. 1 PMS and No. 1 Hotel Management System by Hotel Tech Report in 2022, Best PMS and Best Channel Manager by the World Travel Tech Awards in 2021, and has been recognized by Deloitte’s Technology Fast 500 in 2021.

Overview

In the 2nd episode of our 5th season, we spoke with Mark Carpenter, author of the book Master Storytelling, owner, trainer, and speaker at Mindset Strategic Leadership. Throughout the podcast, we talked about the impact stories have on every aspect of our lives, including the business realm, but also about how to leverage storytelling to add value to your business model.

According to Mark, “the best stories are the ones that create an emotional reaction”, and we couldn’t agree more.

What you’ll learn by listening

• The power of storytelling in employer branding & beyond

• Using stories to teach, lead, sell and inspire

• The impact of storytelling on your business model

• Storytelling - a skill that can be developed & nurtured in business

• Where to find stories that add value to your business?

• How the best stories are the ones that create an emotional reaction

• Tips & tricks for improving your skill at telling a story

About Mark

Following three career paths in public relations, marketing & communications, and high tech & software, Mark’s passion is to help others achieve more of their potential.

“I use my three decades of experience (hey, that grey hair doesn't come from a bottle) to provide perspective and guidance to others. I love coaching, consulting and training in communications, leadership development, motivation, change management, and marketing/public relations. My style is collaborative and inquisitive, helping individuals, leaders, and teams see for themselves how they can achieve more and be more.”

Overview

Ready for Season 5 of Employer Branding: The Inside Podcast?

In the 1st episode of our 5th season, we had the pleasure of speaking with Shane Riedel, Founder, and CEO at Elucidate. We talked about the importance of having a values-driven organizational culture, but also about the key to organizational stability and the way shared values truly attract and retain the best people.

What you’ll learn by listening

• Maintaining consistency between external and internal branding

• The importance of having a values-driven company culture

• How shared values attract & retain the best people

• Company culture, the key to long-term organizational stability

• A personal perspective Berlin’s talent market

About the company

Elucidate is a financial crime risk management company enabling financial institutions to benchmark and price financial crime risk through the Elucidate FinCrime Index (EFI), an automated platform developed in partnership with leading global correspondent banks.

Elucidate is an approved benchmark administrator, authorised by the Federal Financial Supervisory Authority (BaFin) and registered with the European Security and Markets Authority (ESMA).

Overview

Tune in for Ep.10 of Employer Branding: The Inside Podcast, Season 4!

In this episode, we had the pleasure of speaking with Gabriela Vieira, Employer Branding Specialist at InEvent. We talked about the roles of recruitment and marketing in employer branding, but also about emotional intelligence at work, cultivating diversity and inclusion, as well as the importance of building a creative concept for a company’s Career Page.

Check it out on Spotify to listen to the last episode of Season 4!

What you’ll learn by listening

• Understanding the role of recruitment & marketing in employer branding

• Company values & their importance in the recruitment process

• Inserting a creative concept into your Careers Page

• Diversity & inclusion reimagined: meet “Ash”!

• The role of employer branding in the US

• How much does creativity matter when developing Employer Branding initiatives?

• Guidelines for fostering emotional intelligence in the workplace

About the company

InEvent is the most powerful software for professional events. If your company needs a platform for B2B events, video-driven conferences, or any virtual or hybrid experience, InEvent is the perfect solution. At InEvent, we are passionate about virtual and hybrid technologies. We are building the most powerful and versatile platform for professional webinars and V&H (virtual and hybrid) events.

Overview

Tune in for Ep.9 of Employer Branding: The Inside Podcast, Season 4!

In this episode, we had the pleasure of speaking with Luke Doubler, principal owner and recruitment specialist at RecruiterCentral.io. We talked about how recruiting happens in Europe versus the United States, but also about #purpose, a vital component of the recruitment process.

Check it out on Spotify to learn more about the role of persuasion in recruitment and the importance of having a dedicated Careers Page when seeking to hire and retain top talent.

What you’ll learn by listening

• Recruiting in Europe vs the United States: an expert’s perspective

• Reasons behind today’s recruitment challenges

• Recruiting via job postings: an outdated practice that

• Purpose, a vital component of the recruitment process

• Employee retention in tech: trends to watch out for

• The art of persuasion in recruitment

• The importance of having a dedicated careers page

About the company

Recruiter Central helps clients flourish by providing the talent they need to solve their most complex challenges. Recruiter Central is a search firm that offers permanent and contract placement services in software development and cyber security. We pride ourselves on providing top talent using a combination of new and old sourcing and recruiting tactics along with personalized and engaged customer service. Recruiter Central is different in that we provide value to our clients by producing how-to sourcing videos and blog posts.