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Employer Branding: Why does it only matter in a candidate-driven market?
James Ellis is a world-renowned expert on employer brand on a mission to create 1 million employer brand thinkers! It would take a former digital marketer and inbound audience expert to understand how brands can better connect to talent; this is why James does a brilliant job connecting digital marketing to talent marketing.
Jess Von Bank and I had a TON of questions for James. We asked him questions like:
- Why does employer branding only matter in a candidate-driven market?
-How can we keep marketing to talent once they’re hired?
-It’s Black History Month, soon to be Women’s History Month, then Mental Health, Autism Awareness, Pride. How can brands and employers authentically align corporate values to social values without looking like they’re just following the social media calendar?
...And why are we still calling all of this employer branding? The brand is the brand is the brand — doesn’t really matter if I’m a job seeker, an employee, part of your supply chain, an alumni, or a customer — does it?
There was so much to unpack in one of the most chaotic (JVB would say disrespectful) candidate markets we’ve seen in a while.
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By Now of Work Digital Meetup
4.9
3131 ratings
James Ellis is a world-renowned expert on employer brand on a mission to create 1 million employer brand thinkers! It would take a former digital marketer and inbound audience expert to understand how brands can better connect to talent; this is why James does a brilliant job connecting digital marketing to talent marketing.
Jess Von Bank and I had a TON of questions for James. We asked him questions like:
- Why does employer branding only matter in a candidate-driven market?
-How can we keep marketing to talent once they’re hired?
-It’s Black History Month, soon to be Women’s History Month, then Mental Health, Autism Awareness, Pride. How can brands and employers authentically align corporate values to social values without looking like they’re just following the social media calendar?
...And why are we still calling all of this employer branding? The brand is the brand is the brand — doesn’t really matter if I’m a job seeker, an employee, part of your supply chain, an alumni, or a customer — does it?
There was so much to unpack in one of the most chaotic (JVB would say disrespectful) candidate markets we’ve seen in a while.
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