Employer Content Marketing

In episode 35 of the Employer Content Marketing Pod I talk about how using employee engagement data can make your employer marketing content on-point and true to the employee experience.

I chat with Matthew Phelan, Co-Founder of the Happiness Index. Matt and the team have built an established employee experience software platform for humans. Think employee engagement surveys taken the to the next level.

So, what if you could use the most up-to-date sentiment of your employees in your employer marketing content? We chat about this and more on this episode.

Thanks for listening.

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director & Strategy Lead, Content Marketing Pod Ltd

www.contentmarketingpod.com 

"But this is a professional network!"

LinkedIn is changing: formats, tactics, and behaviours. But some don't like this change and believe in a certain type of "professional" content on LinkedIn. 

In episode 34 of the Employer Content Marketing Pod I chat with Dan Knowlton who is Co-Founder of Knowlton Marketing. 

Dan and his brother also create stand-out content on LinkedIn that uses entertainment to help them generate lots of new business. Dan is certainly one of the relatively few people on LinkedIn you'd class as a content creator. 

We talk about why content on LinkedIn is changing and what it takes to be a content creator on LinkedIn. 

LinkedIn is going the way of other social platforms and it's time to embrace this change. 

Links to some of Dan's videos mentioned in this episode

Every Marketing Meeting Ever https://www.youtube.com/watch?v=CZn3ecm0dvU

Let's Do This Live https://vimeo.com/543154455

And their Business Anchors Podcast https://podcasts.apple.com/gb/podcast/business-anchors/id1497329226 

Thanks for listening. 

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director & Strategy Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com 

What is content marketing and why do brands use it to great success?

Take a look around you and you’ll see brands taking content marketing seriously. Tesco, Waitrose, easyJet, British Airways, the BBC, Land Rover, and Levi's….they’re all doing it.

And did you know the Michelin Guide, and their coveted stars, is a classic piece of content marketing to help sell tires?

We chat about it all today in episode 33 of the Employer Content Marketing Pod.

And who better to join me than Rob John from the Content Marketing Association. The CMA is the industry association for marketing, publishing, advertising, and social agencies. And Rob is the CMAs Managing Director.

We talk about what content marketing is, why brands should use it, and what content marketing looks like.

Links mentioned in the chat:

Case studies: https://the-cma.com/case-studies/

CMA Learning Webinars: https://the-cma.com/cma-learning/

Thanks for listening.

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod 

& Director of the Content Marketing Pod Ltd

Are employers doing enough to engage kids at school and college? Employers have an important role in helping educate kids about the world of work. Don’t start with the corporate-speak, and don't start with selling your career opportunities. Help first. Sell second.

This is the crux of the chat in this episode of the Employer Content Marketing Pod.

I chat with Danny Heath, founder of YourGamePlan, a digital learning platform that helps students make the best decision about their future when they leave school.

We share opinions, approaches, and tactics that will help you help your future employees take the right first step in their careers.

Let’s get on with the chat.

Links of case studies mentioned:

https://www.lloydsbankinggrouptalent.com/early-careers-hub/feel-good-fest/

https://www.accenture.com/gb-en/careers/local/accenture-live

Thanks for listening. 

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director & Strategy Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com 

Welcome to Episode 31 of the Employer Content Marketing Pod, and part 2 of my chat with Steven Brand about talent communities.

Steven is Talent Attraction, Marketing and Experience Lead at HSBC and we talk about examples of organisations creating content worthy of talent communities, how you can nurture your talent communities into hires, and what the ROI of well-run talent communities looks like. 

Here's Part 1 if you've not listened to it https://bit.ly/3dv7OFZ

Thanks for listening. 

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director & Strategy Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com 

It's episode 30 of the Employer Content Marketing Pod! I published Episode 1 on 2nd March last year and I've loved getting to 30, and over 20,000 listens. Thanks to everyone who has listened and to my guests who have taken the time out to chat about employer marketing through a content marketing lens. 

In this episode, we have the next installment of my chat with Steven Brand - Talent Attraction, Marketing & Experience Lead at HSBC. We talk talent communities: What should they be, and what can you do to make them your #1 marketing channel? At the moment there's too much treating talent communities as job alert spamtime and not enough as a channel that deserves crafted and curated content. What content would you create if you help and inspire your audience first and sell second? It’s a question that can change your approach to talent communities. 

This is part 1 of 2, with episode 31 being about who are doing talent communities well...

Thanks for listening. 

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director & Strategy Lead of the Content Marketing Pod Ltd

In this episode, I chat with Steven Brand. Steven is Talent Attraction, Marketing & Experience Lead at HSBC with a wealth of experience both agency and client-side.

It was great catching up with Steven. We were meant to talk about the role of talent communities in employer and recruitment marketing but our Green Room chat was completely different. So I’ve made it an episode in its own right. We chat about taking an agile approach to content in your employer and recruitment marketing.

We chat about why it's better to be agile and how you can be more agile. And what that means for investment in your marketing budgets. 

Thanks for listening. 

Chris Le'cand-Harwood

Director & Strategy Lead, Content Marketing Pod Ltd

Host of the Employer Content Marketing Pod

In this episode, I chat with Nick Francis - Chairman and Co-Founder of Casual Films - about how to write a winning brief. 

I’ve had Nick on the pod before to talk about his book - The New Fire, Harness the Power of Video for your business. 

We flick through the book again, this time on the chapter - How to write a winning brief.

Nick and his team have been involved in producing over 10,000 videos for businesses, so he’s well placed to give you the key ingredients for creating a great brief for any videos you have in the pipeline. 

If you want to check out Nick's book in more detail, pop over to his website https://www.newfirebook.com/

Thanks for listening. 

Chris Le'cand-Harwood

Director & Strategy Lead, Content Marketing Pod Ltd

https://www.contentmarketingpod.com/

Happy New Year and here’s to a 2021 with lots of awesome content from employers that informs and inspires current and future employees.

In this episode I want to share something I’ve been working on with the awesome team at Cygnet Healthcare and Springpod. 

Why We Care is the nursing career podcast powered by the people of Cygnet Healthcare. Season 1 is full of stories, opinions and advice to help nurses. 

I led on the strategy, creative, and design and was the podcast producer. I worked with Cygnet Health Care, their content partners, and Springpod.

And I’ve loved working on it. 

We created this podcast to help and inspire nurses with advice, insights into working practices, and stories from staff, service users, and patients.

We called it Why We Care because caring for others is at the heart of nursing. It truly is a life changing career. 

This is employer content marketing in action for sure. And is real proof behind the Life Changing Careers employer brand. This is why do I what I do.

Have a look and a listen here.

Thanks for listening.

Chris Le'cand-Harwood

Founder & Strategy Lead at the Content Marketing Pod 

Host of the Employer Content Marketing Pod

In this episode I chat with Richard Gordon, Employer Brand Manager at Entain, formerly known as GVC. 

Entain is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group employs a workforce of more than 24,000, in 20 offices across five continents.

Rich leads the employer brand at Entain. Rich and his team are responsible for employer brand content across their employer marketing channels and work closely to employee engagement. 

We chat about what it's like managing an employer brand during a pandemic and also during a global rebrand from GVC to Entain. We talk about how they ensure they live the employer brand through actions, not just marketing messages. And we look at what content plans are in-store at Entain in 2021. 

Rich has been busy in the 12+ months he's been at Entain. Amongst all of the content he and the team have produced, what puts a smile on Rich's face? It's this video that shows what the people of Entain did during the pandemic. Here you go https://www.youtube.com/watch?v=0eTtFkbtjPk 

Thanks for listening. 

Chris

Host of the Employer Content Marketing Pod

www.lch.social