Employer Content Marketing

How do you create content that truly means something to the people you want to engage with?

In Episode 55 of the Employer Content Marketing Pod, I chat with Jord Muckley. Jord has been in social media since his days at Coventry University and Aston University. He’s been a head of social at a TikTok agency and he’s recently joined the social media team at Moonpig. And with Pride Month happening last month, he has a lot to say about how brands should get involved in LGBTQ+ campaigning.

We provide some insights and tips about how to keep your marketing meaningful and relevant in a world dominated by social media. And we talk about how brands can avoid Rainbow-Washing with truly meaningful actions. We also get a first-hand view into the entertainment extravaganza that is the Eurovision Song Contest.

Here are the highlights:

• Social media’s impact on how Gen Z express themselves.


• The Age of TikTok and the impact on search behaviours


• How social media has given people a voice and means of self-expression.


• What makes for great content on social media.


• The importance of co-producing content with your audiences


• How to avoid Rainbow-Washing


• Which brands are doing LGBTQ+ campaigning the right way


• How brands can solve their authenticity problem


• What was it like being at the Eurovision Song Contest

Thanks for listening.

Chris Le’cand-Harwood

Host of the Employer Content Marketing Pod

Director + Strategy & Production Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

In Episode 54 we’re unboxing Web3 and what it means for creators, marketers, and the future of work 💭

And it’s HAM the Illustrator who joins me on the pod and gets his explainer boots on. He talks about his experience with big brands like Nike + the awesome opportunities available with Web3 🙌🏻

We cover a range of things in this episode:

✅ creativity through collaboration

✅ community backed content 

✅ storytelling 

✅ the future of learning, employability, and work 

⬇️🎧 Listen to the full episode via the link in the comments (and to get future episodes!)

Links discussed in the episode:

https://www.hundo.xyz/

Thanks for listening. 

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director + Strategy & Production Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com 

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

You should spend less money on your next ad!

This was a point of view shared on stage at The Youth Marketing Strategy Summit in East London back in June. And I just had to get the person who gave this talk on to the pod!

I chat with Simon Lucey, Founder & Managing Director of Hype Collective - a student marketing agency who work with some big brands in the consumer and employer marketing space.

In this episode we chat about how working with students as content creators has meant their clients spend less but get great results.

We cover a number of things in our chat:

• Using students as your content creators


• Reducing your reliance on high-end production content


• The power of experimentation


• Getting rid of that fear of failure


• The benefit of small production teams


• How to work with students to create content


• Partnerships that work

Thanks for listening.

Chris Le’cand-Harwood

Host of the Employer Content Marketing Pod

Director + Strategy & Production Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

Why are so few employees engaged at work? Search for Gallup State of the Global Workforce and you'll see some shocking stats about how disengaged employees are, and how much this hits the bottom line [over $7 trillion in lost productivity!]. So finding and retaining the right talent for the right job is the NUMBER 1 issue facing organisations! 

This is one of the reasons I started this podcast - employer content marketing has a role to play but so does leadership. If you have an engagement problem you've got a leadership problem. 

So I just had to get Sean Hagger in for a chat about leadership. Sean is a leadership consultant and an associate at Legitimate Leadership with experience in the Pharmaceuticals & Sustainability Tech arenas. 

Sean talks about the connection between leadership and employee engagement and how leadership can be more part of the solution than the issue. 

Thanks for listening. 

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director + Strategy & Production Lead at Content Marketing Pod Ltd

www.contentmarketingpod.com 

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

In this episode we’re chatting about how the challenges facing digital media will affect brands, and how content marketing is the answer.

Data privacy concerns are forcing platforms to restrict targeting capabilities in advertising. Brands will certainly feel the impact. And that’s on top of keeping up to date with the many platform changes and tactics at marketers disposal.

But not to worry, Joshua Tumbridge - Head of Client Services at Crunch Digital Media - is the perfect guest to help us unpack this for you.

We cover a whole host of things in this episode:

• Is there a crisis in digital media? And is behavioural and demographic targeting dead?


• Long term strategy trumps short term tactics


• The latest views about TikTok and what employer brands can gain from the most popular platform on the planet


• The importance of having the right content to earn attention in a world of distraction


• Content marketing and having a Customer Relationship Management strategy to generated and nurture leads


• Building first party data in your marketing

Thanks for the chat Josh!

Thanks for listening.

Chris Le’cand-Harwood

Host of the Employer Content Marketing Pod

Director x Strategy & Production Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

It’s Episode 50! And a big little milestone for a podcast that’s soon to hit 50,000 streams. I love chatting with my guests about all things employer content marketing. For this episode I hand over the host mic to Conor Cotton, MD of Not Going To Uni, and I’m his guest. Conor asks me about why I set up the Employer Content Marketing Pod and what it takes to get to 50 episodes, and beyond. Thanks to the awesome guests who have helped me get to 50 episodes, and for everyone who takes the time to listen. It really does mean a lot. Chris Le’cand-Harwood, Host of the Employer Content Marketing Pod & Director x Strategy & Production Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

What can vlogging do for your personal brand and your business? And what does it take to start and maintain a vlog?

Welcome to my first video podcast and the first episode shot in a studio. Good times for the podcast!

I chat with Conor Cotton, Managing Director of Not Going To Uni, about why it's important for a leader of a business to have a vlog. And he chats about his sources of inspiration and how he finds the time to deliver a vlog every month. 

It's great to see Conor's journey as an MD - vlogging is not something many leaders are prepared to do, especially in the early careers space, so he's definitely making his mark.

If you can't watch the video on your podcast player then you can watch it here on YouTube: https://youtu.be/8QJFkXqC4HE  

Thanks for listening/watching.

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director and Strategy & Production Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com 

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

Welcome to Episode 48 of the Employer Content Marketing Pod. 

I chat with With David Angus, Chief Strategy Officer at Curated Digital , about his experience in developing a consultancy offering in an agency.

Business’s ability to adapt is as important now more than ever - especially in the world of marketing where agencies need to constantly add value and differentiate from their competitors. So having a consultative approach and offering is a big conversation worth having.

David and I chat about the challenges and opportunities he's experienced and why a consultative approach is important for many businesses. 

Thanks for listening.

Chris Le’cand-Harwood

Host of the Employer Content Marketing Pod

Director of the Content Marketing Pod Ltd

www.contentmarketingpod.com

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

What happens when you film comedy sketches about agency life on your phone and publish them on social media?

You get over 25,000 followers on LinkedIn in a matter of months. And 100,000 followers on TikTok.

Rob Mayhew is a stand-up comedian who has also been in the agency world for 20 years. His comedy sketches about agency life have taken TikTok and LinkedIn by storm. He really is The Comedy King of LinkedIn right now.

From the trials and tribulations of pitching...to office culture...and everything in between, Rob’s videos reach thousands of people every single day.

In episode 47 you get to listen in on how Rob manages to light up LinkedIn for so many people. And how it’s become an effective marketing platform for him.

If you like what you hear then share, subscribe and leave a review. Your support really does mean a lot.

And here's Rob's TikTok of comedy sketch gold www.tiktok.com/@mrrobertmayhew

Thanks for listening. 

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director & Strategy Lead at the Content Marketing Pod Ltd

www.contentmarketing.pod.com 

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

How can you develop your creative confidence? Finding the answer could just change your marketing.

In episode 46 of the Employer Content Marketing Pod, I chat with Jasper Marriott - dancer, actor, teacher, long-distance runner, and magician.

Jasper has loads of experience on the stage that we can all learn from to help us develop our creative confidence. It’s all about having a magic mindset.

We cover a whole range of topics:

• having confidence in yourself


• adaption and innovation


• not having all of the answers


• disagreeing effectively


• forgetting your fear of failure

We also talk about what you can learn from two classic Disney films and long-distance running.

Jasper even does a magic trick at the end of the episode to blow my mind.

Thanks for listening. 

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director & Strategy Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com 

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe