Employer Content Marketing

Let's talk LinkedIn! Crying CEOs, fake personal stories, obvious motivational statements...they're all part of the personal branding trend that's all too often driven by corner-cutting consultants. And many would say it's leading to empty content that doesn't reflect the true meaning of personal branding.

This is certainly the opinion of Mariano Aragunde, Digital Leader for Recruitment Marketing at IBM. He used to be a big fan of LinkedIn, and so did the IT community that he's an active member of. But, for them, it's changed, and not for the better. 

And I tend to agree. LinkedIn is at its best when it's producing content that's truly adding value to the community.

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Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

In this episode, we're talking communities with Mariano Argunde - Digital Leader for Recruitment Marketing at IBM. 

Mariano is involved in a big IT community in Argentina that boasts tens of thousands of members who are highly active on platforms from Discord to in-person conferences. So he's a great person to chat with for sure. 

The word community is well-used in the world of marketing. Social media has provided a great opportunity to build communities and brands stake claim to the word all too often - But are they nothing more than a means of distributing sales messages? And are talent communities just glorified destinations for job alerts?

There's no doubt that communities are full of potential in marketing, but what does it take to build a true community?

We talk about what community is, and isn't. And what a thriving community looks like. 

Sign up for my new newsletter to get access to audio, video, and events https://www.employercontentmarketingpod.com/

Thanks for listening. Thanks for watching. 

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead at the Content Marketing Pod

www.contentmarketingpod.com 

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

The marketing world faces constant challenges, and leading an agency takes a lot. The ability to adapt and grow is a challenge for all businesses, particularly in marketing. So how can agencies keep up with the speed of change, help their clients, and keep their employees happy? The answers to these simple questions have big outcomes for agencies.   
In this episode, recorded during a heatwave in August, I chat with Alex Ayin. Alex is a former board member at Social Chain who was there with Steve Bartlett in the early days. He is now Marketing Director, and part of the leadership team at Wiser - a creative and recruitment agency.   
So, Alex had plenty to share from his experience working at Social Chain and Wiser, and everywhere else in between.   
Thanks for listening/watching.
📧 You can also sign up to my newsletter for future episodes and other employer content marketing goodness https://buff.ly/3LwfnMV   
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director - Strategy & Production Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

Creativity is at the heart of great agencies, and it takes a lot of work to get it right. Especially when it comes to pitching. 

For every idea that wins, several don't see the light of day. Do they just end up in The Ideas Graveyard?  

In this episode I chat with Pete Rice, Director of A Different Kind of Animal Ltd, and an Associate Creative Consultant who has been an Executive Creative Director, and Head of Brand. He's forged his creative career in ad land for 30 years, so he's well placed to talk about pitching, creativity and The Ideas Graveyard. 

We cover a range of topics:

- The pitch process...is it broken? Is there a better way?

- Agency <> Clients - finding the right partnerships.

- How to be a great client. 

- Does any idea truly die, or does it become something else? 

- How do you create ideas that hit the mark? 

- Three routes or one...?

- Creating ideas at scale to find the one that works.

- Balancing creative theory with applied creative.

Thanks for the chat, Pete!

And thanks for listening. 

Let's transform employer marketing together - share and learn - sign up to my newsletter https://www.employercontentmarketingdrop.com/

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com 

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

Empathetic Employer Brand Lead...this is the description on Priti Soni's LinkedIn profile. Empathy is often underrated or misunderstood in the business of promoting employers and their job opportunities. But it's a true super power in employer branding - is there a truer superpower to have?

Priti has worked in the world of recruitment for over 15 years and she was recently Recruitment Marketing & Employer Brand Strategy at Publicis Sapient. And she's passionate about the importance of empathy!

Empathy is the key to the next evolution of the employer branding, so this is a chat worth listening in on. 

Thanks.

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director + Strategy & Production Lead at the Content Marketing Pod Ltd

Sign up to The Drop for updates on episodes, insights and events: https://www.employercontentmarketingdrop.com/

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

I created the Employer Content Marketing Pod because I fundamentally believe that employer branding / employer marketing is a business-critical function. 

Only 21% of employees are engaged with their work - that means $8 trillion in lost productivity [Gallup's State of the Global Workplace 2022] - so more needs to be done. Attracting and retaining the right talent is THE number 1 challenge facing organistions. And we're lucky to work in a space that can really play its part!

Subscribe to The Employer Content Marketing Drop and you'll get podcast episodes, articles, online chats, and events from the world of Employer Content Marketing.

https://www.employercontentmarketingdrop.com/

Why this newsletter? 

Content marketing transforms employer marketing, and I want it to be adopted by as many organisations as possible. But it can't just be through the work I do with my clients! It's got to be through the experiences, advice, and opinions shared on the Employer Content Marketing Pod. Better together, and all that!

Thanks for listening.

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director, Strategy & Production Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com 

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

How do you use content and storytelling to support mental health and social care? Getting it right requires a lot of work but the results are far-reaching - You end up hiring the right mental health and social care professionals, and you engage the very people you care for. At the end of the day, it's about changing people's lives every single day. 

In this episode I chat with Raf Hamaizia, Mental Health Campaigner & Group Expert By Experience Lead at Cygnet Health Care.

Raf and his team work with service users to help influence the care they're given. And it's their Music 2 Empower Series that stands out as an example of how co-producing projects lead to great content and engaged humans. 

We chat about the value in co-production and what projects like Music 2 Empower mean for mental health and social care service provision, and hiring the right people.

Watch the video podcast here https://www.youtube.com/channel/UCUqEm7J0vIzutw8I4s52Bvg

Here's the full Music 2 Empower video we talk about. Filmed at Cygnet Hospital Woking featuring David and Levi: https://youtu.be/ng95O8ydWQI

https://youtu.be/ng95O8ydWQI

Thanks for listening. 

Chris Le'cand-Harwood 

Host of the Employer Content Marketing Pod

Director + Strategy & Production Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com 

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

What does living and working in different countries bring to your marketing career? And how do you make international marketing teams work?
Welcome to Episode 58 of the Employer Content Marketing Pod. I’m chatting with Keira Pintão, Senior Employer Brand Strategist at AMS.
Keira has lived and worked in several countries and worked remotely years before it became a necessity for us all. She’s worked in international marketing teams for much of her career, so she’s got plenty to share in this episode:
Let’s get in with the chat.
✅ The pros and cons of moving to a different country
✅ Why change is a good thing for your career
✅ How to understand different working cultures
✅ Being creative through mundane tasks
✅ Making remote work the norm
✅ How to integrate in-person working at the right time
Thanks for listening.
Chris Le’cand-Harwood
Host of the Employer Content Marketing Pod
Director + Strategy & Production Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

In this mini episode, I chat with Barbara Zych - Barbara leads the team behind the global online festival called the EB Stars Conference.
Barbara chats with me about the employer branding event that covers three regions across 6 days. There will be 80 case studies and 9 masterclasses across September, October, and November.
And with big brands such as Uber Sephora, Shopify, TikTok, Meta, EY, and PwC taking part it’s certainly worth getting a ticket.
And I’ve got a discount code in this episode for you wonderful people.
What's happening?
🌍 3 regions (EMEA, Americas, and APAC)
👩🏻‍💻 6 days, all online
💭80 case studies
👨‍🎓9 masterclasses
🏆3 EBstars Awards ceremony
🔮1 EB Future Trends report
Which companies are on the stage?
They’ve got speakers from big brands such as: Uber, Sephora, Shopify, TikTok, Meta, Zalando, BCG, Thomson Reuters, EY, Indeed, PwC, Microsoft, HP, Coca-Cola, Shell, and many more!
When and where?
🌍EMEA (14-15th of September)
🌎AMERICAS (5-6th of October)
🌏APAC (15-16th of November)
You can find out more here https://employerbrandingstars.com/

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

Organisations don’t truly value employer branding without data. 

If only more people knew how business-critical employer branding is. Finding, and retaining, the right talent is the number 1 challenge facing organisation. Without the right people, you just don’t have a successful business. 

But this isn’t reflected in employer branding and employer marketing budgets. It’s serious business without a serious influence in the boardroom.

This is the chat with Barbara Zych, Founder of EBnavi: an all-in-one platform to assess, benchmark, and develop employer brands.

Data is too often seen as an afterthought and too focused on tactics. Get data right and employer branding functions become a business-critical function with the budget to boot!

We cover a range of topics in this episode:

✅ Data starts earlier than you may think

✅ Adapting teams to a data mindset over time

✅ The time to hire metric mistake

✅ Connecting data and collaboration between departments

✅ The irrational fear of data

✅ Your Data Checklist

Find out more about EBnavi here https://ebnavi.com/ 

Thanks for listening.

Chris Le’cand-Harwood

Host of the Employer Content Marketing Pod

Director + Strategy & Production Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe