Employer Content Marketing

What does a talent acquisition and marketing strategy look like?

If only you had an easy-to-follow guide to help you build or evolve your approach to end-to-end talent acquisition and attraction.

That’s exactly why Ben Phillips decided to create a blueprint for you.

Ben takes us through the why and what of this big body of work and we dive into a business-critical chat about what Return On Investment really means!

And here’s the 4-part series for his blueprint on his LinkedIn articles: https://www.linkedin.com/posts/bcphillipsdigital_talent-acquisition-marketing-strategy-activity-7059489275599355904-omyX?utm_source=share&utm_medium=member_desktop

Get episode drops, events, and curated news by subscribing to The Engaging Employer here and in my newsletter: https://www.theengagingemployer.com/

Thanks for watching.

Chris Le'cand-Harwood

Director - Strategy & Production Lead

Content Marketing Pod Ltd & The Employer Content Studio Ltd

https://www.contentmarketingpod.com/https://www.employercontent.studio/

Welcome to the first episode in our series partnering up with Not Going To Uni. Today we're joined by Conor Cotton, Managing Director of Not Going To Uni, and Stefanie Horrell, Admissions Director at Generation UK & Ireland. Together, we'll explore various ways in which employers can attract and hire Gen Z talent.

According to recent studies, Gen Z represents the largest generation in the workforce and is expected to make up 36% of the global workforce by 2025. But how do you appeal to this new generation of employees? Conor and Stefanie will share their insights on the values and priorities of Gen Z, how they differ from previous generations, and what employers can do to stand out.

Join us as we dive into the topic of how employers can attract and hire Gen Z talent. Whether you're a small business owner or a manager at a large corporation, this episode is for you.

Thanks for watching. Thanks for listening.

Sign up to my newsletter - The Engaging Employer - for episode drops, YouTube videos, curated content and events.

https://www.theengagingemployer.com/

Chris Le'cand-Harwood

Director - Strategy & Production Lead

Content Marketing Pod Ltd & The Employer Content Studio Ltd

www.employercontent.studio

www.contentmarketingpod.com

In this episode, we explore the question that keeps many agency owners up at night - how can creative agencies find their dream clients?

My guest is Robert Patin - the Managing Partner and Founder of Creative Agency Success and a two-time international best-selling author.

With experience in finance and over a decade working with creative agencies, Robert shares his expertise in guiding clients to manifest their dream businesses into reality.

He believes in the foundational principle that simplicity is best, and through his partnership with clients, he helps them achieve their goals and reach new heights of success.

Find out more about Robert, his business, and his books here https://thankyou.creativeagencysuccess.com/employercontent

Thanks for watching. Thanks for listening.

Get episodes, videos, events, and curated content direct to your inbox here: https://www.theengagingemployer.com/

Chris Le'cand-Harwood
Director - Strategy & Production Lead
Content Marketing Pod Ltd & The Employer Content Studio Ltd

So there's been a lot more talk about artificial intelligence since Open AI launched ChatGPT in November.

From marketing to recruitment, people have been flocking to chat with the chatbot to see what the fuss is all about...

Is it a threat to our jobs?

What are the implications for the volume and quality of content being produced by brands?

And how can AI help not hinder?

I cover this, and more with Andy Lambert.

Andy works for Adobe and Adobe bought his company ContentCal - a content scheduling and insights app, just over 12 months ago. So he knows a thing or two about this very hot topic!

Thanks for watching. Thanks for listening.

Get episodes, videos, events, and curated content direct to your inbox here: https://www.theengagingemployer.com/

Chris Le'cand-Harwood

Director - Strategy & Production Lead

Content Marketing Pod Ltd & The Employer Content Studio Ltd

How do you build an employer brand at lightning speed?

Miro is a tech company that provides collaboration whiteboard software to companies who are embracing remote/hybrid working. And it's moving at speed - the tech space has to!

So how does employer brand building work in such fast-paced environments?

Employer branding isn't well known for its speed! So I just had to talk to Tatjana Obenaus when I saw she gave a talk last month about Building a Global Employer Brand at lightning speed.

We dive into what it takes to be agile and what they created in a short space of time.

Interested in getting audio, video, events, and curated content from the world of employee engagement, employer branding, and marketing? Then subscribe to The Engaging Employer Newsletter https://www.theengagingemployer.com/

Another short one from The Employer Content Studio...

How do you get employees to share your employer branding content?
Guidelines? Toolkits? Branded assets?
IMO you need to do more to encourage them to share anything with their own networks...
Here's my take on it - what do you think?

Thanks for watching. Thanks for listening.

Chris

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead

The Employer Content Studio

www.employercontent.studio

Content Marketing Pod Ltd

www.contentmarketingpod.com

How do you create quality content at scale when budgets are tight? Here's my take on it all...

I'm trying out some super short episodes amongst the longer chat episodes, so let me know what you think of the shorter format.

Thanks for watching. Thanks for listening.

Chris

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead

The Employer Content Studio

www.employercontent.studio

Content Marketing Pod Ltd

www.contentmarketingpod.com

When budgets are tighter it can simplify the employer branding process. Here's my take - what do you think?

This is another super shot episode to get you thinking.

Thanks for watching. Thanks for listening.

Chris

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead

The Employer Content Studio

www.employercontent.studio

Content Marketing Pod Ltd

www.contentmarketingpod.com

What are the fears and frustrations of Gen Z about entering the world of work?

I chatted with Conor Cotton - Managing Director at Not Going To Uni - to find the answers.

Conor's company is a job board, social media agency, and content production studio all wrapped into one. And it gives him access to lots of people who are taking their first steps into the world of work.

So we asked some questions in one of his WhatsApp Groups and got some raw and uncut answers...

What do you think? We'd love to hear about your experiences and views on this topic.

Thanks for listening. Thanks for watching.

Chris Le'cand-Harwood

Founder - Strategy & Production Lead

Content Marketing Pod Ltd & The Employer Content Studio

Think like a journalist and you transform your employer branding - and you create content people are actually interested in!

This super short episode is just to get you thinking about the role journalism can play in your employer branding. There's more to come on this over the following weeks keep your eyes and ears open for these.

Thanks for watching. Thanks for listening.

Chris

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead

The Employer Content Studio

www.employercontent.studio

Content Marketing Pod Ltd

www.contentmarketingpod.com