Employer Content Marketing

In Episode 96 I chat with Ben Gold about the important role of photography in employer branding.

Ben tells us what employer branding can learn from festival photography. From the fields of Glastonbury to the corporate corridors, there's a common thread that brings that all-important authenticity.

Find out more about Ben and his work here:
https://www.bengold.co.uk/

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In Episode 95 of Employer Content Marketing, we're diving into the amazing power of psychology in employer branding.

Fergus O'Connell - Chief Strategy Officer at Tonic - is my guest for this chat.

We explore how understanding and applying psychological principles can make a huge difference in how employers present themselves to attract and keep top talent.

Get ready to discover the fascinating role that psychology plays in shaping employer branding strategies and the incredible benefits it brings to businesses of all sizes!

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What do Gen Z think about their first steps into the world of work? What do they think about how organisations market to them? And what kind of content do they value?

We chatted with Not Going To Uni Ambassadors for Episode 94 to find the answers.

Not Going To Uni help thousands of young people every year to help them get into the world of work. And their NGTU Ambassadors are there to help them spread the word of career choice. It’s not all about going to university for many people after all!

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https://www.ngtugroup.co.uk/

Employee Experience Design...it's not something we hear enough of in the world of employer brand.

But it's becoming a critical part of business. And it's contributing to the bottom line of businesses.

Moreover, with the impact of AI and Web3 technologies, the importance of employee experience is magnified!

That's why it's great to have Josh Drean on Episode 93. Josh is the Co-founder & Director of Employee Experience at The Work3 Institute, an AI + Work Advisor at the Harvard Innovation Labs, and Co-author of Employment is Dead (Harvard Business Review Press, 2024).

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And find out more about Josh Drean here https://work3.me/joshdrean/

#employeeengagement #employeeexperience #futureofwork #employerbrand #employers #organisationalbehaviour

Organisations are facing challenging times. And so are their employees.

Adapting at the speed of life can feel uncomfortable. But embracing change through people, strategy and technology is the key.

So what's the secret? David Angus and James Cook of Curated Digital share their thoughts and experiences in this episode.

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#businessstrategy #changemanagement #innovation #businessgrowth #strategy

I chat with Mary Appleton, an award-winning HR and workplace editor, about how organisations can thrive amidst a constantly changing world.

Mary, who was previously the Director and Editor-in-Chief at Future Talent Group (formerly Changeboard), now runs her own business, Applewick Creative.

We cover topics such as the impact of Brexit and COVID-19 on the workplace, as well as the implications of a rapidly evolving technology landscape.

Thanks for listening/watching.

Sign up for episodes, audio, events and curated content here:
⁠https://www.theengagingemployer.com/⁠

Chris Le’cand-Harwood

Founder of The Employer Content Studio Ltd and Content Marketing Pod Ltd

How can we help Gen Z take the first step in their career with confidence? The answer goes beyond simple campaign messages and job ads.

Not Going To Uni has the solution, and it involves producing quality content at scale. Providing content that helps Gen Z make informed career choices is important, but doing so at scale is even more critical.

In Episode 90, we speak with Conor Cotton (Managing Director of NGTU) and Tyler Hamblin (Head of Production at NGTU) about how they transformed a well-known job board by building an in-house content production studio.

They'll share how they've helped their clients produce quality content at scale, with a particular focus on the Royal Air Force.

It’s a real joy to work with Conor and Tyler and the rest of the team at NGTU and they’re always a great chat with plenty to share.

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https://www.theengagingemployer.com/

Creativity can come from all corners of life, but it is often misunderstood. But, we all have the potential for creativity; it's just a matter of unleashing it.

In my chat with Matt Clerkin, we explore his journey from working for a software company to becoming a creative director for iconic brands and sports stars.

His new career includes working with Anthony Joshua, Lionel Messi, Mo Salah, Liverpool, Manchester City, and Manchester United, among others, and he shares his zig-zag into creativity.

Matt discusses his journey and how he transitioned from the software world of Applicant Tracking Systems to becoming a creative director at COPA90 - a global football media brand endorsed by the world's biggest brands, platforms, and creators.

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Are you really doing social media properly if you're not investing in paid social media distribution for your employer and recruitment marketing?

In this episode, I chat with Taylor Setterfield, Marketing & Strategy Manager at LEAP Create, about the crucial role of paid social media in attracting the right talent for employers.

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RecFest 2023 landed in Knebworth last week and it was epic! It's a special opportunity to meet up with others and chat between the talks and panel discussions. Here's an episode of just some of the thousands of conversations had on a sunny day in July!