Employer Content Marketing

Producing video is a big priority in employer branding, so how do you do it effectively?

I was invited to the podcast zone, sponsored by Yandex, at the Empple Employer Branding Festival in Belgrade this October.

In this episode recorded at the Empple Employer Branding Festival in Belgrade, we dive into the world of employer branding content with Benjamin Kesler.

We explore his philosophy that great employer branding content production relies on creation AND distribution.

Whether you're new to employer branding or looking to enhance your content strategy, this episode delivers practical insights for creating authentic content that truly resonates with your target audience.

Apprenticeships are underrated compared to university IMO! That's why I love doing shoots like the one I directed with Not Going To Uni recently. Raising the profile of apprenticeships is something I'm passionate about.So spending time with the wonderful NGTU crew and ambassadors was an absolute joy [even it if did involved sitting on the floor of a black-cab-turned-podcast-studio]. The things we do for content! Great to be part of the crew Conor Cotton Tyler Hamblin Parisha Mistry Ethan Woolsgrove Harry P. ❤️🎥🎬Looking forward to this series dropping in the new year!

What are the trends you need to know in employer branding for 2025?

I went to The EB Meet Up at Soho House in London to discuss.

The wonderful team at Leap Create organised a great session.

Bring on the next one!

In this episode, I’m joined by Hassan, an expert in employer branding and employee engagement, to discuss how to create authentic employee advocacy programsgrammes that truly engage employees. 

We explore the importance of authenticity, the challenges of scaling, and practical strategies for turning your workforce into genuine brand advocates. 

Whether you’re in a small business or a global company, this conversation offers valuable insights you won’t want to miss.

In this episode, we chat with Mike and Neil about their latest report, “The Employer Brand and EVP Landscape Today.” Discover how the landscape has shifted since their last survey 2.5 years ago. We’ll tackle common misconceptions in employer marketing, the increasing role of internal communications in EVP, and the impact of AI. Tune in for practical insights and strategies that can elevate your company’s employer branding efforts.

https://drive.google.com/file/d/19SqlCkQb8GQTTintGCRGeOgR1Mg9esln/view?usp=drive_link

What does the Shawshank Redemption and running your own business have in common?

Matt Webster posted the answer on LinkedIn and I just had to get him on Employer Content Marketing to talk about it. 

Matt is a successful online marketer based in Rio de Janeiro. He shares his secrets to success through engaging LinkedIn content. 

Packed with hands-on tips, Episode 111 is perfect for anyone needing a nudge and confidence to start putting themselves out there.

Storytelling goes beyond just film and TV…

It’s a powerful tool that can be used to revolutionise employer branding, humanise organisations and attract top talent. How? By capturing authentic employee moments that forge an emotional connection.

In Episode 110, I’m joined with actor, writer, voice-over artist (and old school friend!), Des Yankson. We chatted about Des’ experience in the film & TV industry, the elements that make a great story, and how organisations can take inspiration from traditional film and TV to elevate their employer branding content.

Subscribe to get more episode drops, news and events https://www.theengagingemployer.com

In Episode 109 we’re chatting content marketing with an absolute content marketing icon!

Joe Pulizzi is one of the world’s top content marketing authorities. He founded Content Marketing Institute and left it as a multi-million dollar business that helps organisations leverage the superpower that is content marketing. 

He’s the bestselling author of seven books including Content Inc. and Epic Content Marketing. 

And most recently he founded The Tilt and the content entrepreneur event Creator Economy Expo (CEX).

Subscribe to get more episode drops, news and events https://www.theengagingemployer.com

Many organisations choose to switch from agency to in-house when it comes to their marketing.

While some elements benefit from the in-house model, it’s important to consider where agencies can bring real value.

So, how can organisations build an in-house model that’s profitable, while solving the right problems?

We’ve been catching up with David Angus recently to discuss all things business strategy, and in Episode 108, we delve deeper into the switch from agency to in-house, the power of fractional CMOs, and how agencies can proposition themselves in an ever-changing business landscape.

Dave is Chief Strategy Officer of Curated and an experienced marketer so he’s able to bring some real-life experience and insight.

Subscribe to get more episode drops, news and events: https://www.theengagingemployer.com

“There is strategy, and then there is strategy.”

Strategy is a term that all businesses use, but many can be misinterpreted.

In Episode 107, I chat with Dave Angus about the misinterpretations of strategy, the in-house model, and how agencies can add value to clients looking to drive their strategy forward in the most effective way.

Dave is Chief Strategy Officer of Curated and an experienced marketer so he’s the right person to talk to when it comes to unravelling everything about the topic.

Subscribe to get more episode drops, news and events https://www.theengagingemployer.com