Employer Content Marketing

Happiness is fundamental to the success of any organisation, but often overlooked.

So how can employers embrace this superpower?

In Episode 106, I chat with Matt Phelan about the tools and elements that organisations can embrace to help their employees thrive.

Matt is co-founder of The Happiness Index, author, business advisor and keynote speaker, so knows a thing or two when it comes to driving successful organisations!

Subscribe to get more episode drops, news and events https://www.theengagingemployer.com

Employee Value Proposition is fundamental to the success of organisations. But how do you make sure that potential is realised?

In Episode 105, I chat with Vicki Saunders about how organisations can unleash the power of EVP, how content plays a key role in the process, and the principles to follow when developing an EVP to ensure a strong culture.

Vicki has a range of experience from consumer marketing to employer branding. And set up her own business last year - The EVP Consultancy.

So she's the right person to listen to when it comes to all things EVP!

Subscribe to get more episode drops, news and events https://www.theengagingemployer.com

Technology has enhanced many aspects of business, including onboarding new employees.

In Episode 104, we chat with Noel Thomas about how organisations can leverage technology to streamline onboarding tasks, improve communication, and create a more engaging experience for new hires.

The impact lasts longer than the first few weeks!

Noel is Co-Founder of CA3 and Eli Onboarding so he's the right person to listen too!

Our conversation will help enhance your expertise and discover how you can use technology to enhance your onboarding process.

Subscribe to get more episode drops, news and events https://www.theengagingemployer.com

I'm joined by Cat and Sinead from Imagen Insights who produce the Brutally Honest Gen Z Report.

We explore how Gen Z work, rest and play - what stuff does Gen Z really care about? It's an important question that I like to revisit regularly here.

Because it's important to keep up to date with what makes this generation tick - especially when it comes to the world of work.

You can access the report here: https://imageninsights.com/gen-z-reports/

How do you make the most of a mammoth occasion like a Super Bowl ad for talent marketing and acquisition?

Partnerships with B2B and B2C marketing teams can be mutually beneficial but not always easy to achieve. Everyone's busy, right?

But there is a way, and that's why I just had to get Ashley Walls - who is responsible for digital talent marketing at Workday.

Ashley shares how they worked with colleagues to make the massive Rock Star ad that ran during last year's Super Bowl.

✅ Simplifying collaboration
✅ Being agile
✅ Communication
✅ Leveraging and adapting existing marketing material
✅ Storytelling through data
✅ Talent marketing bringing marketing expertise to the table

And Ashely tells me about the impact the ad had on their talent marketing metrics.

Sign up to my newsletter for future episodes, news and insights in your inbox: https://www.theengagingemployer.com/

For episode 101 we look at the last 12 months in employer marketing and what this means for 2024. Including some content that really stood out from an extremely crowded market.

It's Christmas jumpers and mince pies as I chat with Sarah Wardle from CAS and Eli Onboarding, and Joshua Tumbridge from Crunch Digital.

You get to see behind the scenes of agency and client life, and see what we've seen in employer marketing.

It's a great tee up for your 2024!

Subscribe to the newsletter for episodes, news, content showcases and events https://www.theengagingemployer.com/

It's finally here. Episode 100 of the Employer Content Marketing podcast!

Find out how I got to 100 as I walk around Shoreditch.

I'm so pleased I just hit record back in 2020 to record the first one. I've got to speak to over 90 people and have loved it!

Here's to the next 100!

Thanks for listening. Thanks for watching. It means a lot!

Did you know that Gen Z talent entering the workforce want different things than other generations - from how they’re marketed at to their employee experience? It's takes more than the salary to attract and retain them.

Episode 99 of the Employer Content Marketing podcast is in the kitchen cooking up a great chat for early careers marketers, recruiters and managers.

Yes, we're in a kitchen because we felt like chatting and cooking up a quick dish that's perfect for early careers pros!

Conor Cotton - MD of Not Going To Uni - joins for the 4 episode in our Gen Z Talent series.

We talk about the key ingredients in the perfect Gen Z talent marketing strategy and what it takes to engage this soon-to-be key part of the workforce.

Find out more about @NotGoingToUniNGTU here https://www.ngtugroup.co.uk/

Subscribe to The Engaging Employer Newsletter for episodes, news and events here: https://www.theengagingemployer.com/#employerbrand #employerbranding #employeeengagement #employeeexperience #genz #generationz #talentacquisition #earlycareers #apprenticeships

How do you get everyone in your organisation excited about employer branding? Senior leaders give it the backing [and the budget!] and the rest make it happen!

This was the chat in my first ever live podcast on stage at the Empple Employer Branding Festival in Belgrade, Serbia in October.

I interviewed the wonderful, Jelena Jelušić [everyone calls her JJ!] about this topic. JJ has over 18 years of experience as an Organizational Psychologist. She has held diverse Human Resources Management roles in renowned companies, including Photomath (Google’s latest acquisition).

This year she founded her own business - INSPO Consulting, specialising in HR and employer branding.

Find out more about Empple 2023 here: https://2023.empple.rs/

And subscribe to The Engaging Employer Newsletter for future episodes, events and news in your inbox: https://www.theengagingemployer.com/

Does a lot of employer branding feel the same? If you do then you're not alone!

This was a feeling that Chris Murdoch - Founder of Voyse - had and it's what inspired him to set up his own podcast: Employer Bland.

Chris is Co-Founder of Voyse.io - a recruitment marketing SaaS platform - joins the podcast for Episode 97.

We talk about why he created the Employer Bland podcast, the symptoms of blandness and how to cure it.

Sign up to The Engaging Employer Newsletter:
https://www.theengagingemployer.com/

And check out Chris' business here: https://www.voyse.io/ and The Employer Bland Podcast here:https://blog.voyse.io/podcast/