Employer Content Marketing

I got to sit down with Steve Usher, co-founder of Wonder and host of The Experience Designers podcast, at the Empple Employer Branding Festival.

Steve shares his passion for transforming everyday processes into extraordinary experiences that benefit both businesses and their people.

It's at the very core of employer brand.

Because when you get your employee experience right, you have a truly authentic employer brand.

Discover how organisations can create more engaging, memorable experiences for both customers and employees, packed with practical examples and inspiring insights.

Find out more about Steve’s podcast here.

Got any great examples of employee experience design? Let me know! :)

Being in employer branding has it's challenges.

It's a growing specialism that should be a core business function.

But how do you get build influence and get buy in from others parts of an organisation, especially senior leaders?

In this short episode of Employer Content Marketing, I chat with Claire de Souza and Alex Her - founders of the employer branding community, The EB Space.

Great to chat with Alex and Claire in the studio. Thanks!

We had the pleasure of being invited to the podcast zone at the Empple Employer Branding Festival. And we sat down with Steve Usher, co-founder of Wonder and host of The Experience Designers podcast.

Steve shares his passion for transforming everyday processes into extraordinary experiences that benefit both businesses and their people.

And it's at the very core of employer brand.

Because when you get your employee experience right, you have a truly authentic employer brand.

Discover how organisations can create more engaging, memorable experiences for both customers and employees, packed with practical examples and inspiring insights.

Get more episodes direct to your inbox here: www.employercontent.marketing

Being in employer branding has it's challenges. It's a growing specialism that should be a core business function. But how do you get build influence and get buy in from others parts of an organisation, especially senior leaders?

In this short episode of Employer Content Marketing, Chris chats with Claire de Souza and Alex Her - founders of the employer branding community, The EB Space.

Employee engagement has often been seen as a nice to have. Don't they just need to get on with their job?

But it's the route to profits. And when HR talk in this way they get more influence and status in their organisations.

In this episode I catch up with Nenad Sicevic, Co-Founder and Director at StoryLine, at the Empple Employer Branding Festival in Belgrade. It’s fantastic to reconnect with Nenad since we last met at the Empple Festival in 2023!

In our chat, we dive into how making our employees happy can seriously boost business profits. Nenad and I discuss why investing in team well-being is more than just a nice gesture—it’s a savvy business move that can elevate profits from $15 million to $20 million.

We talk about how successful HR professionals need to speak the language of business leaders, highlighting how a happy workforce boosts productivity and attracts top talent.

We also introduce the "Three Times Three" model—a game-changing strategy to elevate the importance of employer branding. Aligning these efforts with business goals isn't just smart; it's essential.

Everyone's been talking about AI. And it's a great opportunity to multiply the impact of small employer branding teams.

It was great to chat with Chris Murdoch about this on my Christmas Special of Employer Content Marketing.

AI is such a popular topic that we had to spend some extra time on it for a bonus piece for you.

Christmas jumpers and tinsel at the ready! I teamed up with Chris Murdoch, host of the Employer Brand podcast, to share some reflections and tips for the year ahead in employer branding.

It's been quite the year in Employer Branding! And it's that time of year where we can reflect, rest and get ready for another 12 months of moving the sector forward.

In this Christmas Special, I join forces with another podcast host to give you a Santa's Sack full of advice based on the conversations we've had throughout the year.

Chris Murdoch is host of the awesome Employer Bland podcast. And we get festive with Christmas jumpers and tinsel while helping you take some time out and look forward to next year.

Chapters

00:00 Introduction
03:18 Navigating AI in Employer Branding
08:48 Leveraging AI for Research and Insights
13:44 Creating an Always-On Employer Brand
19:10 Authentic Storytelling and Employee Engagement
26:01 Attracting and Retaining Talent
30:59 Scalability in Employer Branding
36:06 Personal Branding on LinkedIn
42:18 Leveraging Employee Advocacy
47:40 Building community and events for Employer Branders

Get Employer Content Marketing episodes direct to your inbox: https://www.employercontent.marketing/

And find out more about Employer Bland here https://www.employerbland.com/podcast/

Employer Branding is growing it's influence as a profession so it's important to have communities to help this grow more.

But it takes community builders to make this happen. Communities such as The EB Space - a Discord Server with over 650 members across 45 countries.

That's why it was great to get the founders of The EB Space in the studio recently.

Claire de Souza and Alex Her love employer branding so much that they set up The EB Space. So it's great to hear why they set it up, what it takes to set up a true community and what it means to be in employer branding.

Employer Branding only becomes the core business asset it deserves to be when we bring people inside, and outside, the sector together.

Interested in joining the community? Find out more here https://theebspace.com/

There's no doubt that AI is game changing industries all of the place!

The popular belief?

That it can help you create content!

It's true…but is that where the true superpower of AI sits?

I chatted with Benjamin Kesler at the Empple Festival to find an answer.

This was part of a longer conversation. And you can find that here:

Producing video is a big priority in employer branding, so how do you do it effectively?

I was invited to the podcast zone, sponsored by Yandex, at the Empple Employer Branding Festival in Belgrade this October.

In this episode recorded at the Empple Employer Branding Festival in Belgrade, we dive into the world of employer branding content with Benjamin Kesler.

We explore his philosophy that great employer branding content production relies on creation AND distribution.

Whether you're new to employer branding or looking to enhance your content strategy, this episode delivers practical insights for creating authentic content that truly resonates with your target audience.

Thanks Empple! It's always a pleasure being with your community in Belgrade!

You can watch or listen to the episode on Spotify too.

While you’re here:🎁 I’ve built a scorecard to help you assess your employer content. In under 60 seconds you’ll get a score and some tips about taking the next step in your content. It’s called the Employer Content Marketing Scorecard. Find out more here ⏬

🚨THE EMPLOYER CONTENT MARKETING SCORECARD🚨

Thanks for watching. Thanks for listening.

ChrisHost and Producer + Founder of Content Marketing Pod Ltd

www.contentmarketingpod.com