Employer Content Marketing

EB Uncut - the Employer Branding Unconference was at King's Cross on 7th May.

It's the first conference from the wonderful team [Claire de Souza and Alex Her] who founded The EB Space.

I was invited to capture some of the conversations at the conference with my fellow podcaster Chris Murdoch - host of the Employer Bland podcast].

Resilience, Diversity, Inclusion, AI, EB career advice, EB Therapy, EVP vs NoEVP debate...

There was plenty going on!Here's some of the behind the scenes, on stage conversations and off stage chats throughout the day.

Looking forward to the next one!

How do you get hiring right? Especially when you have to do more with less. Especially when AI is bringing both opportunities and challenges. If you’re in talent acquisition or employer branding then Episode 131 of Employer Content Marketing is for you. I chat with Katrina Collier, the author of “Reboot Hiring”. I first met Katrina over 10 years ago and she’s got a couple of decades in recruitment. She was at the cutting edge of social recruiting when social media hit the big time in the noughties. And she runs her her business that’s all about empowering talent acquisition and upskilling hiring managers.We discuss her new book "Reboot Hiring." Drawing from her extensive experience, Katrina offers candid and practical insights for professionals in talent acquisition and employer branding. Our discussion covers the evolving landscape of talent acquisition, including its challenges, AI's influence, and the crucial relationship between TA professionals and hiring managers. Discover strategies to overcome recruitment obstacles, build stronger partnerships with managers, and thrive in today's complex hiring environment.Find out more about Reboot Hiring 📒 https://katrinacollier.com/reboot-hiring/

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https://www.employercontent.marketing/

We had our very first Employer Content Club event today! It's a community for employer content creators. A place to share experiences, offer advice and even therapy!Subscribe if you want to find out about the next event!https://www.employercontent.marketing/

I’ve attended loads of events in the world of EB but when employer content creation was on the agenda, it only scratched the surface.

So I created Employer Content Club with fellow podcast host, Chris Murdoch [Employer Bland podcast].

And we had our very first Employer Content Club event today!

It's a community for employer content creators.

It’s a place to share experiences, offer advice.

It’s even a bit of therapy!

Here’s my overview of a great morning in East London!

More content about this will follow, so subscribe if you want updates [and future events!].

I went to Bucharest to speak at EBcon - Romania’s annual conference for all things employer branding. Now in it’s 6th year.

I was talking about my upcoming guide to in-house employer content creation - subscribe for when it lands next month!https://www.employercontent.marketing/

There’s a thriving community of people passionate about employer branding in Romania.

Some organisations are just starting out and some are already well down the road.Either way there was plenty to take from a day in Bucharest.

Check out my vlog for the highlights.

And I got to chat with some of my fellow speakers during the day, so subscribe for episodes when they land in the coming

weeks.

https://www.employercontent.marketing/

It’s great to see more and more regions fly the employer branding flag.

Long may that continue!

I went to Bucharest to speak at EBcon - Romania’s annual conference for all things employer branding. Now in it’s 6th year.

I was talking about my upcoming guide to in-house employer content creation - subscribe for when it lands next month!

There’s a thriving community of people passionate about employer branding in Romania. Some organisations are just starting out and some are already well down the road.

Either way there was plenty to take from a day in Bucharest.

Check out my vlog for the highlights.

And I got to chat with some of my fellow speakers during the day, so subscribe for episodes when they land in the coming weeks.

It’s great to see more and more regions fly the employer branding flag.

Long may that continue!

I've joined forces with Chris Murdoch's Employer Bland podcast to cover a new event for the employer branding community.

EB Uncut - the Unconference is happening at King's Cross on Wednesday 7th May.

We're taking our podcasts to this new event created by founders of The EB Space - Claire de Souza and Alex Her.

We'll be vox popping throughout the day to capture the key conversations and get people've opinions and advice along the way.

EB Uncut isn't your typical conference.

You won't get death by PowerPoint here. No keynote talks. Just a series of panel discussions that will frame things for some key topics throughout the day.

It's a must attend event for employer branders.

And we're super happy to get involved.

Want to find out more and attend?

Get your ticket here https://theebspace.com/eb-uncut-unconference

I’ve an exciting announcement for anyone who’s passionate about creating employer content.Me and Chris Murdoch [host of the Employer Bland podcast] have created something for you!Welcome to Employer Content Club!

It’s self help group for anyone who creates employer content to attract and retain talent.Why?Because creating employer content is a big part of employer branding, talent acquisition, and much more!So it’s time to have a place to talk about it.And we’ve got our first event coming soon!

🗓️Tuesday 20th May at 10am📍Second Home, Spitafields, 68 Hanbury Street, East London E1 5JLWe’re joined by our wonderful panelists:🤩Andy Mallinson (Head of EMEA at Vouch)🤩Charu Malhotra (Global Talent Attraction & Employer Branding Leader)🤩Samantha De Alba & Nayon Ogunlana (Schroders Early Careers Team)🎟️ Get your free ticket here.

BOOK NOW

I’m really looking forward to seeing you there!

Thanks

Chris

AI has a role to play - not as a replacement but as a co-pilot.

So, in this episode I share my experiment with Google Notebook LM: An AI research and writing assistant.

I've given them content about my business and podcast and turned it into a podcast episode.

This is the first episode of Employer Content Marketing that's brought to you by two AI hosts [let's call them Pia and Ben!].

As someone who helps organisations create employer content, I wanted to show you a simple way AI can support your content creation - while also giving you a better understanding of what my business actually does (because yes, I'm more than just a podcast host! 😊).

The result isn't perfect, but it's a fascinating look at what's possible with AI as a support tool.

Have a listen and see how you might be able to use similar approaches in your own organisation.

I'd love to hear your thoughts!

Thanks

Chris Le’cand-Harwood

Founder of the Employer Content Marketing podcast and Founder of Content Marketing Pod Ltd.

Wondering how AI could help explain your organisations why and what? AI has a role to play - not as a replacement but as a co-pilot.So, in this episode I share my experiment with Google Notebook LM - An AI research and writing assistant. I've given them content about my business and podcast and turned it into a podcast episode. This is the first episode of Employer Content Marketing that's brought to you by two AI hosts [let's call them Pia and Ben!].As someone who helps organisations create employer content, I wanted to show you a simple way AI can support your content creation - while also giving you a better understanding of what my business actually does (because yes, I'm more than just a podcast host! 😊).The result isn't perfect, but it's a fascinating look at what's possible with AI as a support tool. Have a listen and see how you might be able to use similar approaches in your own organisation.00:00 Introduction to AI in Employer Branding00:22 Experimenting with Google Notebook for Content Creation01:29 The Challenge of Finding Quality Content01:51 Deep Dive into Employer Content Marketing03:10 Understanding Employer Content Marketing04:21 Content Marketing Pod LTD's Approach04:46 Services Offered by Content Marketing Pod LTD05:52 Employee-Powered Content as a Revenue Generator06:46 Partnership Models and Strategies08:21 Testimonials and Awards10:43 Key Takeaways and Final Thoughts🔗 LEARN MORE:Website: https://www.contentmarketingpod.com