Employer Content Marketing

For all of the talk about employer branding, it can be overcomplicated. So what do you do to keep things simple...

Simplicity is the answer to making employer branding more accessible to all!

This is another super snacky episode for you! I'm trying out these over the next few months so let me know what you think! :)

Thanks for watching. Thanks for listening.

Chris

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead

The Employer Content Studio

www.employercontent.studio

Content Marketing Pod Ltd

www.contentmarketingpod.com

Getting productivity right is the key to creative thinking IMO!

The productivity space has exploded in the past 3 years to help us find focus and do quality work.

And the tech that's available now can really help anyone in employer branding and marketing.

So I jumped back into the rabbit hole of productivity apps in January and it's really helped - this episode shares my favourite app and approach that works for me.

Productivity is often seen as "getting lots done" - but it's really about the quality of the work done. The focus we find.

And this is particularly important for happiness at work.

Shout out to Sunsama whose good daily planning vibes are helping me continually improve my approach to productivity! And thanks to Akiflow for also standing out in the sea of apps in this space!

Thanks for watching. Thanks for listening.

This is the first episode featuring my new content strategy and production service for the employer brand and employer marketing world. It's great to see the logo featured for this episode!

Chris Le'cand-Harwood

Strategy & Production Lead

Content Marketing Pod Ltd & The Employer Content Studio Ltd

Chief Joy Officer - Max Hunter of Motivators@AtWork - took the stage at the Empple Festival of employer branding in Belgrade last October, with the bold statement: 

"If it's a sh*t place to work, your employer branding is a lie."   

Max was a fellow speaker at this brilliant conference and it was such a great talk that I just had to get him on an episode. 

We discussed the relationship between employee experience and employer branding... 

So, what do you do if your organisation has an employee engagement issue? 

The answer is critically important for developing a successful employer brand.   

Here's more about Max's role as Chief Joy Officer: https://www.youtube.com/watch?v=qXjjZhCU_jA&t=479s

Thanks for the chat, Max, and thank you all for listening. 

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead at Content Marketing Pod Ltd

www.contentmarketingpod.com

www.employercontent.studio

How do you get into marketing and build a career in it?

In this episode 72, I’m joined by Laura Dunne, the Head of Marketing at Not Going To Uni. As someone in the early stage of her marketing career, Laura is in a great position to share her experiences and offer valuable advice to anyone looking to break into the industry.

Not Going To Uni is a platform that helps young people find their first job after school or college, making Laura's insights particularly relevant for those just starting out.

So this episode is packed with useful tips and strategies that you can apply to your career search.

Here are some episode links mentioned in the chat:

A story of breaking challenges down:

https://bit.ly/3Y9Jb6F

Laura’s marketing life on Instagram:

https://www.instagram.com/lauraatwork_/

Nervous about networking? The Marketing Meet Up is a relaxed environment for this!

https://themarketingmeetup.com/ 

Laura on LinkedIn:

https://www.linkedin.com/in/lauradunnee/

Thanks for listening.

Chris Le’cand-Harwood

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead at Content Marketing Pod Ltd

www.contentmarketingpod.com

Branding and design....are key components in employer branding!  

I chat with Nikola Kalinovic, Co-Founder of BrandSprint in episode 71 of the Employer Content Marketing Pod.  

We explore the misconceptions surrounding branding and design and uncover the true meaning of these critical components for your business.   

From understanding the difference between logos and brands to recognizing the importance of a true brand identity, we'll show you the real impact of effective branding and design.   

Discover the key elements of a successful brand strategy and learn how to make design work for your business.   

Thanks for watching.   

Chris Le'cand-Harwood 

Host of the Employer Content Marketing Pod 

Director - Strategy & Production Lead at the Content Marketing Pod Ltd 

https://www.contentmarketingpod.com/ 

***SIGN UP TO MY NEWSLETTER** 

https://www.employercontentmarketingpod.com/

Any employer branding team is constantly trying to stand out in their markets and earn people's valuable attention. So it's important to see what's happening inside, and outside, the employer branding/marketing space.

The Employer Marketing Perspective is a new regular slot in the podcast that looks at great working in the employer and consumer spaces.

First up is Josh Tumbridge, Commercial Director at Crunch Digital Media as he shares three of his favourite campaigns from the last 12 months. We cover a load of things in just 31 minutes...

🧐 Hot takes on the recruitment market and what organisations need to do about it

📦 DHL and their on-point content to help recruit drivers with TikTok

🔒 WhatsApp creating content worthy of the digital display in Piccadilly Circus

🍔 Just Eat using influencers in the right way to create memorable content

...and watch until the end to hear some epic renditions of some iconic songs by DHL drivers on TikTok!

Yes, only one of these examples is in the employer space but we don't evolve if we navel gaze!

In this episode, we talk about YouTubers but I go into more detail about this in Episodes 68 & 69 

Big up to Nick Francis and his team at Casual for being the first sponsor of the pod.

Casual are video production specialists who have created 1,000s of films in the employer brand space. So I'm delighted they're my video specialist sponsor for the next two months https://www.casualfilms.com/

Thanks for watching. Thanks for listening.

Chris Le'cand-Harwood

Host & Producer of the Employer Content Marketing Pod

Director - Strategy & Production Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com

In Part 2 of this Future Content Trends mini-series, I chat with Nick Francis - Co-Founder of Casual - about which brands are winning with these content trends. We talk about some great examples - from Mr Beast to The NBA to Formula 1 and Nick shares why they are winning.   

And, most importantly, Nick talks about what brands can learn from these successes and apply them to their own content in 2023, and beyond.  

Casual have produced 1,000s of videos in the employer and consumer marketing spaces for over 15 years, so Nick is well placed to talk about this important topic.  

This is a must-watch for employer brand/marketing of talent acquisition teams.   

Links of content mentioned in this episode: 

✅ Mr Beast https://www.youtube.com/user/mrbeast6000

✅ NBA - Hoop Cities https://youtu.be/r_EUkDJnGkM

✅ Drive to Survive https://www.youtube.com/watch?v=eokeG5lVAWY 

And here's Nick on LinkedIn https://www.linkedin.com/in/nickfrancisfilm/

🔮⚙️Future Content Trends Workshop - TBC February 2023 ⚙️🔮 Nick will be running an online workshop to give you some practical actions to help you leverage these trends - SIGN UP to the newsletter and I'll send you an invite when the date is confirmed https://www.employercontentmarketingpod.com/

Thanks for watching. Thanks for listening.   

Chris Le'cand-Harwood Host of the Employer Content Marketing Pod 

Director - Strategy & Production Lead at the Content Marketing Pod Ltd 

Which content trends must employer brands focus on to be a success in 2023, and beyond...especially when businesses need to succeed when economies are struggling?  

This is the topic of Episode 68 of the Employer Content Marketing Pod. And it's a must-watch/listen for employer brand/marketing of talent acquisition teams.  

I chat with Nick Francis - Co-Founder of Casual - about future content trends and what they mean for businesses and their brands.   

A brand's content is as important as anything else in your business, and Nick will tell you why. And how to leverage key content trends for your business.  

✅ Brands as broadcasters 

✅ The creator economy 

✅ Producing content that people love 

✅ Content as an investment, not a cost  

Casual have produced 1,000s of videos in the employer and consumer marketing spaces for over 15 years, so Nick is well placed to talk about this important topic.   

Thanks for watching. Thanks for listening.   

Chris Le'cand-Harwood Host of the Employer Content Marketing Pod 

Director - Strategy & Production Lead at the Content Marketing Pod Ltd

It was February 2022 and I was at home - iPhone in hand - ready to record the trailer for the Employer Content Marketing Pod.   

I was a little bit nervous...I'd wanted to have a marketing podcast for at least 5 years and now was the time to finally do it. I knew I had plenty to share but part of you always wonders if anyone will care to listen.  

But I hit record and just started talking...and have loved every one of the 66 episodes I've published since.   

I'm now lucky enough to have over 50,000 streams and...I've got my first sponsor 🥳️  

SIGN UP TO MY NEWSLETTER FOR AUDIO, VIDEO & EVENTS IN YOUR INBOX 

https://www.employercontentmarketingpod.com/  

Thanks for listening. Thanks for watching.   

Chris Le'cand-Harwood Host of the Employer Content Marketing Pod 

Director - Strategy & Production Lead at the Content Marketing Pod Ltd 

We're chatting leadership while watching the footie! Because leadership is a massive part of changing any team, whether in employer branding or in international football.  

I did a watch along of England's World Cup opener against Iran with Sean Hagger yesterday.   

Sean is a leadership consultant and we chat about the transformation of the England team from Euros flops in 2016 to World Cup Semi-Finalists and European Championships Finalists - all in the space of 5 years.   

What's the key to this success? The strength and depth in talent...? Yes, for sure. But it's also down to Gareth Southgate's leadership.   

We talk about leadership and the fortunes of the England football team over the decades and what Gareth Southgate has done to lead the change in Brand England.

Thanks for listening. Sign up to my newsletter for latest episodes direct to your inbox www.employercontentmarketingpod.com

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director - Strategy & Production Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com