Employer Content Marketing

In this episode I chat with Matt Clerkin about some great projects he's been working on in the consumer space. He's a Creative Director / Strategist and our chat takes you through approaches and techniques that can also be used to help elevate your employer marketing content. 

I used to work with Matt at Havas People when he worked in the ATS world. His move into a creative role has been inspiring and he's worked with some big brands in the years since his career reboot. 

He's worked with Manchester United and, most recently, with Anthony Joshua the Heavyweight Champion of the World. I couldn't resist getting him on the Employer Content Marketing Pod to talk about that experience working with AJ and how Matt approached it for his client, Under Armour. I also talk to him about a stories project in the growing category of mindfulness apps. 

We talk about how you need to approach and plan content that helps convince people to spend their valuable time with your brand. 

Links to the content discussed in this episode

Under Armour with Anthony Joshua

https://bit.ly/2VfjaVF 

https://www.instagram.com/p/CIBbzR9ARcn/?igshid=n2i97a80ovan

Headspace: https://bit.ly/3lhFybG

Thanks for listening. 

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Social Media & Content Marketing Strategist

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

In this episode I chat with Bob Athwal, Fellow of ISE and currently leading Racial Diversity at Skyscanner.

Bob has a vast range of experience in recruitment and higher education. This makes him the perfect chap to chat with about early careers recruitment in a decade that has been kick-started by crisis.

Bob gives us an inside view from both the early careers recruitment and the university market and we talk about a range of topics:

• Challenging the way organisations market to students: go beyond marketing messages with a more human and caring approach


• Not paying lip service to Diversity & Inclusion


• What smart employers are doing in response to the challenges this year


• Does the early careers market have enough experience to move from being transactional to transformative?


• Using your network to navigate the challenges you face


• Is "campus swag" the best way to invest in your future talent?


• Seeking out talent from a diverse range of universities.

Links to content mentioned in the episode:

Accenture LIVE: https://www.accenture.com/gb-en/careers/local/accenture-live

Clifford Chance: https://careers.cliffordchance.com/london/home.html

Thanks for listening.

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

& Content Marketing Strategist

www.lch.social

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

In this episode I chat with Angela Siddall, who is Senior Global Director of Talent Attraction, Experience & Inclusion at Veeam

Veeam is a fast-paced software company and the leader in backup solutions that deliver Cloud Data Management™. 

So, pace is important in a company like Veeam. We talk about what Ange has been up to at Veeam and the traditional approach to employer branding. 

Is employer branding too slow for the fast-paced, ever-changing, ever-demanding world we live in today?

Given the speed of the tech industry,  the answer was "yes, it certainly can be". 

My chat with Ange talks about her role at Veeam, how they approach business, and if organisations need to take a more agile and iterative approach to employer branding. Get your employer branding work out of the sandbox and into the real world quickly and create content at pace. And don't be afraid to try something new. 

What do you think?

Thanks for listening. 

Chris Le'cand-Harwood

Social Media & Content Marketing Strategist

www.lch.social 

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

In this episode I catch up with Andrew Griffiths, an employer branding specialist based in Melbourne, Australia. 

I used to work with Andrew at Havas People in London before he moved to Australia to continue his work in the world of employer branding and employer/recruitment marketing. 

It was great catching up and getting his view on what the world of employer branding is like in Australia, what he learnt from his stint in the consumer branding world and what he'd put on the agenda of a talent attraction meeting. 

We talk about the great things employees have done during COVID, taking employer branding and marketing to the next level with content marketing, TikTok and treating candidates like customers. 

Links from content mentioned: 

Every Covid-19 Commercial is Exactly the Same: https://youtu.be/vM3J9jDoaTA

Thanks for listening. 

Chris Le'cand-Harwood

Social Media & Content Marketing Strategist

www.lch.social

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

What's trending on TikTok and why is Trump trying to ban the app in the US? Are Instagram Reels and Triller the same as TikTok? And what does this all say about how Gen Z consume and create content in 2020?

This is what we're covering on episode 21 of the Employer Content Marketing Pod. I chat with Ollie Oram, a campaign manager at the Gen Z influencer marketing agency, Fanbytes.

Links discussed in the episode:

Vestiare Collective Case Study: https://fanbytes.co.uk/case-studies/vestiaire-collective-x-fanbytes/

Debut Case Study: https://fanbytes.co.uk/case-studies/debut-x-fanbytes/

Thanks for listening. 

Chris Le'cand-Harwood

Social Media & Content Marketing Strategist

www.lch.social

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

In Episode 20 of the Employer Content Marketing Pod we talk about what it takes to be best in class in recruitment communications.
With the RAD Awards entries opening this week, I chat with last year's Chair of Judges, Mark Horley. As well as judging the best work in the industry, Mark is Co-Founder of Tonic, the employer marketing agency that's worked with a whole host of organisations over the last 8 years. And won a big bag of awards to boot.
It was great to take some time out with Mark. Here's what we cover:

What was your first RAD Awards experience? [featuring Alan Partridge]
How award-winning work has evolved over the last decade.
What does best in class look like in a new decade kick-started by crisis?
Mark's best in class checklist for your next recruitment comms meeting.

Let's get on with the chat. 
Thanks for listening. 
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Social Media & Content Marketing Strategist at www.lch.social

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

In episode 19 of the Employer Content Marketing Pod, with Chris Le'cand-Harwood, we chat about how employers can adapt and succeed in a decade kick started by crisis.

We’ve seen organisations going through radical transformation because of Coronavirus. Pivoting, moving online, working from home and keeping employees motivated.

How can organisations adapt and succeed in a decade kickstarted by crisis? And how can they use internal and external marketing to succeed?

Big questions. That’s why I’m super happy to have Gavin Russell on the chat today. He’s author of the Transformation Timebomb: 150 practical business adaptations for the digital age.

Topics covered in this episode:

• Investors valuing meaning and purpose more than profit and the implications for the brand circle [employer, consumer, and corporate].
  
  


• What does authenticity really mean to stakeholders
  
  


• How recruitment should be more about enabling careers rather than filling vacancies
  
  


• Recruiting talent based on future impact, not past performance
  
  


• How a marketing mindset can add value in recruitment
  
  


• What should you put on your agenda in your next meeting?

Links to things we discussed in this episode:

The Transformation Timebomb by Gavin Russell:

https://www.gavinrussellconnect.com/transformation-timebomb

Who Cares Wins: Why good business is better business, by David Jones:

https://www.amazon.co.uk/dp/0273762532/ref=cm_sw_em_r_mt_dp_Cz2tFbWMACQQF

Fixing The Game, by Roger L Martin:

https://rogerlmartin.com/lets-read/fixing-the-game

What Next are doing on Instagram:

https://www.instagram.com/lifeatnext/

The Netflix podcast run by employees:

https://jobs.netflix.com/podcast

Thanks for listening. 

Chris Le'cand-Harwood

Social Media & Content Marketing Strategist

Host of the Employer Content Marketing Podcast

www.lch.social

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

In this episode I'm chatting LinkedIn. It celebrated its 18th birthday this summer and will likely pass the 1 billion users mark by the time it gets to 20 years old. It can rightly claim the title of the biggest professional network on the planet.

So what's it like working at LinkedIn? I chat with Laura Fox, a former employee [who joined in the early days for the business in the UK]. I get an inside view of LinkedIn and we talk about how the platform is so much more than the recruiter license it's often known for.

Please do subscribe and share the pod with your network. Your support really does mean a lot. 

Let's get on with the chat.

Links to things talked about in this episode:

LinkedIn stereotypes video by Knowlton: https://www.linkedin.com/feed/update/urn:li:activity:6663694666749235200/

Who's creating great content on LinkedIn, IMO: https://www.chrislch.com/post/e9-the-daily-goat-vlog-with-harry-hugo-co-founder-of-the-goat-agency

Laura's a big fan of what Unilever does on LinkedIn: https://www.linkedin.com/company/unilever/

LinkedIn helping out people during the global crisis: https://opportunity.linkedin.com/en-us

Thanks for listening. 

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Social Media & Content Strategist

www.lch.social

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

What does Jack Whitehall, the comedian, actor, and TV presenter, have to do with early careers marketing?

In this episode, I find out with Rob Fryer, Director of Student Life at the University of Leicester. Rob has extensive experience in the early careers market from his time as Head of Student Recruitment at Deloitte and board member of the Institute of Student Employers.

So, what Rob has to say about the student and early careers market is certainly worth listening to.

We chat about how students have been adapting to life in lockdown, what the milkround will look like this Autumn and what recruiters can do to help students prepare for the world of work.

Thanks for listening. 

Chris Le'cand-Harwood

Social Media & Content Marketing Consultant

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe

In this episode we’re chatting transparency and truth in employer branding and what that means for content and conversations with current, and future, employees.

In March, Edelman's Trust Barometer ran a special report in response to the Coronavirus pandemic. This 10-country study found “my employer” was the most trusted institution. This was ahead of NGOs, government, and the media. That's a big responsibility bestowed on employers, so it's particularly important to know how to get this right in the coming months and years ahead.

I chat with Ken Ken, Director at Ceriph, about truth and transparency in the world of employer branding. This conversation takes us far beyond employer branding as we look at what it means, why it matters and two examples of organisations doing it well [Gymshark and Cisco]. We also talk about Airbnb's brilliant handling of mass redundancies and changes on the board at Reddit. 

Links discussed in the episode:

Gymshark

https://careers.gymshark.com/

https://www.facebook.com/Gymshark/posts/3089689251129841

https://twitter.com/noelmack/status/1268268151831224321?s=21

Cisco

https://www.instagram.com/explore/tags/wearecisco/

https://blogs.cisco.com/lifeatcisco/my-new-job-life-as-a-working-dad

Airbnb

https://news.airbnb.com/a-message-from-co-founder-and-ceo-brian-chesky/

Reddit

https://www.elle.com/culture/celebrities/a32788247/serena-williams-alexis-ohanian-reddit/

Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe