Employer Content Marketing

Employer Content Marketing

By Chris Le’cand-HarwoodBusinessMarketing
Download on the App Store

Employer Content Marketing episodes

  • The rise of audio and the immersive opportunity that is 8D Audio [featuring Billie Eilish's ilomilo]

    Audio is on the rise and rise, and a great opportunity for employer marketers. 

    The Rise of Digital Audio Advertising Report 2019 found that digital audio reaches 28.3 million adults a week (+14% year-on-year). People spend 2.9 hours per week listening to digital audio, adding up to a total of 365 million hours per week for the whole of the UK.

    Audio gives you that immersive, uninterrupted experience you don't get with other formats. Sound really has a way of drawing you in.

    That's why I had to share some audio that's been doing the rounds on WhatsApp recently. It's a remix of Billie Eilish's ilomilo but recorded in what is being termed 8D audio (360 audio that really feels like the music surrounds you). It's not a new technology but the global pandemic is only increasing people's craving for music and worthy distractions. 

    So get your headphones on if you haven't already and listen to this. You could even have a silent disco with your housemates or family. Enjoy!

    ---
    Send in a voice message: https://anchor.fm/employercontentmarketing/message
    7 min
  • Employee Generated Video: Chat with Priya Shah, Co-Founder of Sauce
    Video is no doubt an important format for marketing and the role of employees is a big part of this.
    The 2018 Edelman Trust report found 71% of people say employees are more believable spokespeople for a company than CEOs. And 67% of people would refuse to work for, or expect higher pay from, an organization that did not share their values.
    But how do you get employees involved in video? Technology has a role to play, and make your life easier.
    In this episode I chat with Priya Shah, Co-Founder of Sauce a smartphone video creation platform. 
    We talk about why Priya set up Sauce with her co-founders, why employee-generated video is important and how the platform works. We've also got a case study to boot. 
    Links from the show: 
    About Sauce (including the Royal Parks Half Marathon case study: https://www.sauce.video/stories
    Thanks for listening. 
    Chris Le'cand-Harwood
    www.chrislch.com

    Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe
    41 min
  • Engaging Gen Z with content marketing [what employers can learn from the University of Plymouth]
    In this episode, I look at a great example of content marketing from the education marketing world. I flick through the University of Plymouth's Student Life Magazine that I received in the post recently. Employers, particularly in the apprenticeship and graduate space, can take great inspiration from this. 
    Universities recruiting students is big business: Big-ticket products (annual cost of student life starts at around £9,000) are marketing in an ultra-competitive national and international market.  In April 2019, The Guardian found university marketing budgets in the hundreds of thousands to millions of pounds. The cost of not recruiting enough students has a very clear cost to universities. The same should be said of not recruiting enough of the right employees. 
    If you were to take the same approach as Student Life for your apprenticeship or graduate marketing what would it look like (online and offline)? I'd love to hear from you. 
    Here are links to things I talk about in this episode:
    1. Student Life Magazine (the latest issue isn't online yet but you get a good feel for the approach in the issues here): http://bit.ly/396v7RY 
    2. BBC Three's Students on The Edge docu-series: https://bbc.in/33x8CEK 
    Thanks for listening. 
    Chris @ www.chrislch.com

    Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe
    11 min
  • Book Chat: The New Fire - Harness the power of video for your business with Nick Francis

    Cisco predicted that 82% of the world's consumer internet traffic will be video by 2021. 


    What does this mean for business? In this episode I chat with Nick Francis about his book: The New Fire - Harness the power of video for your business.  We talk about why video is so important, the power of stories and how talent acquisition professionals make the most of video.  


    Nick is a communications strategist, author and filmmaker. His company, Casual Films produces over 2,000 films a year for some of the world’s most influential brands. They have worked in 45 countries and had their work translated into 35 languages, winning over 100 awards in the process. From Casual’s first job on the road to Mongolia in a clapped out Mini their spirit of adventure has led them to offices in London, New York, LA, San Francisco and Amsterdam. He previously worked for BBC News and has studied, read, written and presented extensively about video, storytelling, brand building and communication. He is a Founding Director of the Casual Films Academy charity which trains young people in filmmaking through producing videos for charitable causes.


    Useful links


    We talked about some great storytelling examples from Netfilx: https://www.chrislch.com/post/netflix-do-diversity-stories-naturally


    If you want to find out more about Nick's book then pop over to his website: https://www.newfirebook.com/


    Thanks for listening. 


    Chris Le'cand-Harwood


    Social Media & Content Marketing Consultant


    www.chrislch.com 





    Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe
    48 min
  • Why Employer Content Marketing?

    “Choose a job you love, and you will never have to work a day in your life." Confucius. 85% of employees aren't engaged or actively disengaged. That's $7 trillion in lost productivity. You may recognise these ominous numbers from Gallup's State of the Global Workforce Report. It's pretty important for organisations to have happy and engaged employees! I believe attracting the right talent is the Number 1 challenge facing organizations, and that content marketing is the answer. This episode talks about the why and what of Employer Content Marketing. Thx for Listening. Chris Le'cand-Harwood [Director & Strategy Lead at the Content Marketing Pod Ltd - www.contentmarketingpod.com]



    Get full access to Employer Content Marketing at www.employercontent.marketing/subscribe
    5 min

About Employer Content Marketing

From the publisher's feed

155+ episodes of practical content strategy for employer brand, TA, and people comms teams. Real conversations with the people doing the work.