Marcus Ionker, Product Line Manager and Messaging Evangelist at Retarus, which is a cloud-based transactional electronic messaging service provider offering fax, SMS, email, and logistics services to regulated industries like healthcare. By moving fax to the cloud, Retarus helps providers and payers reduce administrative costs, improve patient services, and comply with privacy regulations. The company is addressing the critical challenge of providing reliable, secure, and fast messaging to replace outdated physical fax machines and to eliminate paper-based processes in favor of digital workflows.
Marcus explains, "So Retarus is a cloud service provider of what I like to call transactional electronic messaging. So we are talking about fax services, SMS services, email services, as well as even further logistics services. And we do this in many countries, especially in the United States. And a number of those messaging services really play an important role in regulated industries, especially in the healthcare industry, for example."
"Email is just not accepted in many of these industries, and that's why fax is still there. And if I may take this opportunity, I think if you do faxing right and if you do it digitally, it makes no difference. It can be an enabler of automated processes, rather than a hindrance."
"The paper that we use in the office is when people print emails, not faxes. So no, definitely not. I mean, also, let's keep in mind, a lot of these customers that we offer our service for, they're sending millions and millions of pages every month, and there's no way that you could do that in paper form. So it's coming from an application in a digital form, and quite often on the recipient side is consumed as a digital document, as a PDF or a TIF image, and maybe fed into an AI IDP process immediately. So no, paper often doesn't play a part in this at all."
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