Baker Ghanim is the President of Tire Store Service Center in Bedford, Texas. Under his leadership, Tire Store Service Center opened nine locations in its first 10 years, with a goal of ultimately opening 50. Baker is also the Founder of oTo Solutions, where customers can easily order tires online. With his background in business management and customer service, Baker is dedicated to providing top-notch services and solutions to clients.

In this episode…

In a rapidly evolving automotive sales and service landscape, innovative management techniques can empower employees and unlock unprecedented levels of success.

According to Baker Ghanim, empowering employees by treating them as store owners fosters a strong sense of ownership and responsibility within them. Implementing performance-based pay and involving managers in decision-making processes leads to increased engagement, loyalty, and accountability among employees. This strategy not only enhances employee satisfaction, but also translates into better customer service and overall business performance, as employees are motivated to excel in ensuring the success of their respective stores.

On this episode of Gain Traction, Mike Edge talks with Baker about fostering a sense of ownership among employees in the tire industry. They delve into empowering managers, referencing stores by their names, and the benefits of this approach. Additionally, they discuss Baker's entrepreneurial journey, insights from Kent Coleman's book, It’s Not About the Mangos, and the innovative solution for independent tire dealers, oTo Solutions.

Here’s a glimpse of what you’ll learn: 

• Baker Ghanim learned valuable business lessons from Kent Coleman's book, It’s Not About the Mangos
• Why Baker values employees as family and focuses on the human side of business
• How empowering managers to feel like owners fosters a sense of pride and responsibility
• Baker discusses his belief in personal incentive, aligning employee and company goals for mutual success
• How the motto "We Don’t Sell, We Service!" guides Baker's business
• Why Baker views a sale as merely one touchpoint in a customer's journey — all interactions matter 
• How oTo Solutions streamlines the tire ordering process for independent dealers

Resources mentioned in this episode:

• Baker Ghanim on LinkedIn
• Tire Store Service Center 
• oTo Solutions 
• It’s Not About the Mangos 
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.