Latino Americans’ purchasing power hit $3.4 trillion in 2021, according to a report from the Latino Donor Collaborative, and is expected to account for over one-third of growth in apparel spending in the next five years, according to the 2021 Claritas Hispanic Market Report. With Nielsen noting that women are largely in control of household spending in this demographic, designers and retailers are working to make their sectors more inclusive to Latinas as consumers. But it’s a tough hill to climb given they remain underrepresented in leadership roles in both fashion and retail, with Women’s Wear Daily calling out our guest, Sandra Campos, as one of the only Latina CEOs in global fashion during her tenure at Diane von Furstenberg.

On this episode, we hear from Sonia Smith Kang, an AfroLatina mother who left a career in nursing to start the multicultural children’s clothing line, Mixed Up Clothing, after struggling to find representative clothing for her own kids. Then, Carla speaks to Sandra Campos, a leading Latina voice in retail and the co-founder of Latina Disrupters, an annual networking event for entrepreneurs. They discuss the need to empower Latinas working in retail and fashion so they can take on leadership positions in the space, as well as how US retailers can better serve the rapidly growing Latino population.

https://www.morganstanley.com/what-we-do/inclusive-innovation-and-opportunity

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