Jessica Giselle Quezada, celebrity makeup artist turned EMS entrepreneur, shares her journey of transitioning from the entertainment industry to starting her own EMS business. She talks about discovering EMS through friends and became obsessed with the results. Jessica emphasizes the importance of being an action taker and investing in yourself and your business. She also discusses the challenges she faced in promoting EMS through social media and the need for clients to experience it firsthand. Jessica highlights the importance of defining your niche and staying consistent in your business. She also talks about the balance between being a mom and an entrepreneur and the flexibility that EMS provides. In this part of the conversation, Johann and Jessica discuss the business side of offering EMS training services. Johann shares her experience with partnering with hotels and other businesses to provide EMS sessions, emphasizing the importance of pitching and selling yourself effectively. She also advises on avoiding unethical practices and protecting your ideas and concepts. Johann introduces the concept of licensing your brand as a way to grow your business and avoid potential issues with trainers leaving and starting their own businesses. They also touch on the topic of pricing and working with celebrities and influencers, highlighting the importance of valuing your time and setting boundaries.
Transitioning from one industry to another requires hard work, belief in yourself, and a willingness to invest in your business.
Promoting EMS through social media can be challenging, as clients need to experience it firsthand to understand its benefits.
Defining your niche and staying consistent in your business is crucial for success.
EMS provides flexibility for entrepreneurs, allowing them to balance their personal and professional lives.
Consider the shop and shop model as a middle step towards opening your own studio, as it allows for revenue sharing and reduces overhead costs. Partnering with hotels and other businesses can be a win-win situation, as you can offer your services and generate revenue for them without the need for them to invest in equipment or training.
Pitching and selling yourself effectively is crucial when approaching potential business partners or influencers. The right wording and approach can make a significant difference in getting a positive response.
Consider licensing your brand as a way to grow your business and protect your ideas and concepts. This allows you to expand without the need to hire trainers who may later leave and start their own businesses.
When working with celebrities or influencers, it's important to set boundaries and value your time. Offering free services may not always lead to long-term commitment or appreciation.
Understanding the value you provide as an EMS trainer is essential in pricing your services appropriately. Consider all the factors, such as equipment, time, expertise, and support, when determining your session rates."I was just like this, you know, when you find this one thing in your life and it's almost feels like you found a gem, like you found literally a gem. That's how I felt."
"It's really not easy accepting that your body is changing so much. Of course, there's this beauty side. I mean, we create humans. It's incredible, right? So it's magic. But then there's also like the side of it. You suffer. I mean, I suffer like big time."
"You have to start from the bottom when you start a business. You got to stay consistent. You got to be patient."
"It's such a win-win situation because especially the models of hotels, everything is calculated what revenue they bring in per square meter."
"You have to word it. I reached out to two hotels, I didn't hear back. So I switched my whole wording. And I was like, okay, let me try it from this angle."
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