It's the early 1990s and the diet boom is over. Weight Watchers is now a millstone around Heinz's neck, Jenny Craig's advance has stalled, and Nutri/System's bankrupt and broken.

Faced with tanking sales, the diet giants home need new tricks to get people back on their weight-loss plans. And soon all three are homing in on the same answer – paying celebrities big bucks to convince the public that they're just a diet away from happiness.

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